Puerto Vallarta Audience in United States

Puerto Vallarta logo

Puerto Vallarta has an estimated audience of 2,296,354 people in United States. 54.9% are female, 45.1% are male, average age 42.7. Top regions: California, Texas, Washington. Top brand affinities: Kendra Scott, Nationality, Governor of Michigan, Goop, Hibachi.

The average Puerto Vallarta fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Kendra Scott, Nationality, Governor of Michigan, with strongest over-indexing on Kendra Scott (12.45× the country average). Demographically, the Puerto Vallarta audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Puerto Vallarta fans

Demographic split for Puerto Vallarta audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.7
Estimated audience size2,296,354

Audience persona

The typical Puerto Vallarta fan in United States is balanced, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Puerto Vallarta in United States
RegionReachAffinity
California535,8752.12×
Texas284,9401.44×
Washington119,3632.59×
New York86,5910.67×
Florida86,0080.55×
Illinois85,6141.12×
Arizona84,2111.8×
Colorado70,1541.94×
Oregon56,8852.16×
Indiana47,0321.12×
Georgia46,9660.66×
Ohio44,8080.63×
Minnesota42,1361.28×
Michigan41,9030.7×
Utah41,1162×
North Carolina40,8480.59×
Connecticut37,1251.61×
Nevada35,5001.6×
Pennsylvania34,0130.44×
Virginia32,9940.59×
Wisconsin32,0610.93×
New Jersey31,8040.54×
Missouri30,3660.82×
Tennessee27,3410.59×
Massachusetts25,2420.56×
Oklahoma22,2250.87×
Maryland22,1700.56×
Idaho19,5021.69×
New Mexico18,6161.62×
Kansas18,3231.01×
Kentucky17,8900.62×
Louisiana17,8810.6×
South Carolina17,3640.5×
Iowa16,5380.87×
Nebraska13,2471.15×
Alabama13,0340.41×
Arkansas12,4140.66×
Montana9,1221.43×
Alaska7,3211.49×
Mississippi7,2970.39×
Hawaii7,1400.72×
New Hampshire7,1210.79×
South Dakota6,9081.3×
Washington, District of Columbia6,5310.95×
North Dakota6,0731.29×
Maine3,4800.42×
Wyoming3,4171×
West Virginia2,9790.28×
Rhode Island2,8850.39×
Delaware2,6350.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Puerto Vallarta audience
BrandAffinityCategory
Kendra Scott12.45×Fashion & Accessoires
Nationality4.29×Politics & Society
Governor of Michigan11.24×Politics & Society
Goop7.31×Internet & Social Media
Hibachi9.11×Food & Beverages
Wok7.58×Food & Beverages
Google Home7.11×Technology & Electronics
Fairy godmother7.72×Literature
Hipster9.64×Politics & Society
Vocal harmony4.38×Music & Radio
Cherish (group)10.3×Music & Radio
headspace8.76×Health
Grinch3.48×Movies & TV
Homie11.41×Politics & Society
Historic site3.19×Arts & Culture
Grace Slick6.41×Music & Radio
Nebraska Cornhuskers football2.6×Sports
TV Fanatic7.37×Movies & TV
Harlow8.06×Travel & Leisure
Nurse education2.2×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Puerto Vallarta audience
TraitClusterScore
TravellingTHRILL1.82
LGBTQ+ IdentityOPEN1.42
IndulgenceJOY1.39
Quality AwarenessPREMIUM1.31
Sports ActivityPOWER1.26
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Puerto Vallarta
CountryShare
Mexico44.5%
United States31.6%
Japan7.9%

See Puerto Vallarta audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Puerto Vallarta have in United States?

Puerto Vallarta has an estimated audience of 2,296,354 people in United States, concentrated in California and Texas.

What is the gender split and age of Puerto Vallarta fans?

54.9% of Puerto Vallarta fans are female, 45.1% are male, with an average age of 42.7 years.

Which brands do Puerto Vallarta fans like most?

Puerto Vallarta fans show strongest brand affinity for Kendra Scott (12.45×), Nationality (4.29×), and Governor of Michigan (11.24×) over the country average.

Where do Puerto Vallarta fans live in United States?

Puerto Vallarta fans in United States are most concentrated in California (reach 535,875), Texas (reach 284,940), and Washington (reach 119,363). These three regions account for the largest share of the active audience.

What other brands do Puerto Vallarta fans also like?

Beyond Puerto Vallarta itself, the audience over-indexes on Nationality (4.29×), Governor of Michigan (11.24×), Goop (7.31×), and Hibachi (9.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Puerto Vallarta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.