A data profile of the people who buy, follow and care about Quicksand in United States — modelled from more than twelve digital signal sources. Quicksand has an estimated audience of 532,896 people in United States.
The average Quicksand fan in United States is 39.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Obsessed (2009 film), Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Obsessed (2009 film) (7.99× the country average).
Demographically, the Quicksand audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Quicksand fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Quicksand profile in United States.
29.3% are female, 70.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 39.2 |
| Estimated audience size | 532,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 14% |
Where the Quicksand audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~8K | 1.18× | |
| 02 | Louisiana | ~8K | 1.17× | |
| 03 | Virginia | ~10K | 1.14× | |
| 04 | California | ~70K | 1.13× | |
| 05 | North Carolina | ~20K | 1.13× | |
| 06 | South Carolina | ~9K | 1.13× | |
| 07 | Connecticut | ~6K | 1.12× | |
| 08 | Maryland | ~10K | 1.11× | |
| 09 | Utah | ~5K | 1.11× | |
| 10 | Mississippi | ~5K | 1.10× | |
| 11 | New Jersey | ~10K | 1.08× | |
| 12 | Alabama | ~8K | 1.08× | |
| 13 | Texas | ~50K | 1.07× | |
| 14 | Washington | ~10K | 1.07× | |
| 15 | Georgia | ~20K | 1.06× | |
| 16 | Ohio | ~20K | 1.05× | |
| 17 | Arkansas | ~5K | 1.04× | |
| 18 | Massachusetts | ~10K | 1.03× | |
| 19 | Florida | ~40K | 1.02× | |
| 20 | Michigan | ~10K | 1.02× | |
| 21 | Indiana | ~10K | 1.02× | |
| 22 | Delaware | ~2K | 1.02× | |
| 23 | New York | ~30K | 1.01× | |
| 24 | Pennsylvania | ~20K | 1.01× | |
| 25 | Arizona | ~10K | 1.01× | |
| 26 | Illinois | ~20K | 1.00× | |
| 27 | Oregon | ~6K | 1.00× | |
| 28 | Hawaii | ~2K | 1.00× | |
| 29 | New Hampshire | ~2K | 1.00× | |
| 30 | Oklahoma | ~6K | 0.99× | |
| 31 | Tennessee | ~10K | 0.98× | |
| 32 | Rhode Island | ~2K | 0.98× | |
| 33 | Missouri | ~8K | 0.97× | |
| 34 | Maine | ~2K | 0.97× | |
| 35 | Montana | ~1K | 0.97× | |
| 36 | Vermont | <1K | 0.97× | |
| 37 | South Dakota | ~1K | 0.96× | |
| 38 | Wisconsin | ~8K | 0.95× | |
| 39 | Minnesota | ~7K | 0.94× | |
| 40 | Iowa | ~4K | 0.94× | |
| 41 | Kansas | ~4K | 0.94× | |
| 42 | West Virginia | ~2K | 0.94× | |
| 43 | Nebraska | ~2K | 0.93× | |
| 44 | Idaho | ~2K | 0.92× | |
| 45 | Alaska | ~1K | 0.92× | |
| 46 | Washington, District of Columbia | ~1K | 0.91× | |
| 47 | North Dakota | ~1K | 0.91× | |
| 48 | Colorado | ~8K | 0.90× | |
| 49 | New Mexico | ~2K | 0.90× | |
| 50 | Nevada | ~5K | 0.89× |
The strongest cross-interests of the Quicksand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Die Antwoord | Music & Radio | 22.09× | ||
| 02 | Fugazi | Music & Radio | 21.22× | ||
| 03 | Buckethead | Music & Radio | 11.37× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 9.11× | ||
| 05 | Obsessed (2009 film) | Movies & TV | 7.99× | ||
| 06 | Honda Motorcycles | Cars & Mobility | 6.57× | ||
| 07 | Touring motorcycle | Cars & Mobility | 6.23× | ||
| 08 | Cruiser (motorcycle) | Cars & Mobility | 5.64× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 4.68× | ||
| 10 | Suzuki | Cars & Mobility | 4.29× | ||
| 11 | Custom motorcycle | Cars & Mobility | 3.95× | ||
| 12 | Chopper (motorcycle) | Cars & Mobility | 3.64× | ||
| 13 | Scooters | Cars & Mobility | 2.69× | ||
| 14 | Kyle Busch | Sports | 2.51× | ||
| 15 | O'Reilly Auto Parts | Cars & Mobility | 2.48× | ||
| 16 | Advance Auto Parts | Cars & Mobility | 2.46× | ||
| 17 | Chuck Norris | Movies & TV | 2.32× | ||
| 18 | Discount Tire | Shopping | 2.30× | ||
| 19 | AutoZone | Cars & Mobility | 2.23× | ||
| 20 | Real property | Home & Garden | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.05× | |
| Individualism | JOY | 1.53× | |
| Need for Security | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.78× | |
| Pet Ownership | JOY | 0.80× |
Quicksand has an estimated audience of 532,896 people in United States, concentrated in California and Texas.
29.3% of Quicksand fans are female, 70.7% are male, with an average age of 39.2 years.
Quicksand fans show strongest brand affinity for Obsessed (2009 film) (7.99×), Motorcycle helmet (9.11×), and Touring motorcycle (6.23×) over the country average.
Quicksand fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Quicksand itself, the audience over-indexes on Motorcycle helmet (9.11×), Touring motorcycle (6.23×), Die Antwoord (22.09×), and Fugazi (21.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Quicksand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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