Radio Flyer Audience in United States

Radio Flyer logo

Radio Flyer has an estimated audience of 404,263 people in United States. 74.9% are female, 25.1% are male, average age 42.3. Top regions: California, Illinois, Texas. Top brand affinities: Home equity, Pillow, Ayrton Senna, Whataburger, Saving.

The average Radio Flyer fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Home equity, Pillow, Ayrton Senna, with strongest over-indexing on Home equity (2.23× the country average). Demographically, the Radio Flyer audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Radio Flyer fans

Demographic split for Radio Flyer audience in United States
MetricValue
Female74.9%
Male25.1%
Average age42.3
Estimated audience size404,263

Audience persona

The typical Radio Flyer fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Radio Flyer in United States
RegionReachAffinity
California51,9191.17×
Illinois49,4043.67×
Texas37,7971.09×
New York21,6340.96×
Florida20,9080.76×
Ohio12,4231×
North Carolina12,2071×
Pennsylvania12,1980.9×
Michigan11,5351.09×
New Jersey10,6051.03×
Georgia10,3500.83×
Indiana9,4021.27×
Virginia9,2200.94×
Massachusetts8,3101.04×
Washington8,1911.01×
Tennessee8,0891×
Arizona8,0370.97×
Wisconsin7,0581.16×
Missouri6,3430.97×
Colorado5,9060.93×
Minnesota5,6950.98×
South Carolina5,6340.93×
Alabama5,5990.99×
Kentucky5,5111.09×
Maryland5,3330.77×
Louisiana5,0960.98×
Oregon4,9131.06×
Oklahoma4,7021.05×
Connecticut4,3121.06×
Iowa3,8771.16×
Arkansas3,3891.02×
Utah3,1910.88×
Kansas3,0660.96×
Nevada3,0030.77×
Mississippi2,7250.82×
Nebraska1,9900.98×
New Mexico1,8430.91×
West Virginia1,7530.93×
New Hampshire1,7001.07×
Idaho1,6620.82×
Maine1,4801.02×
Hawaii1,2180.7×
Rhode Island1,1230.87×
South Dakota8660.93×
Delaware8510.76×
Montana8370.75×
Washington, District of Columbia7980.66×
North Dakota7260.87×
Vermont6680.94×
Alaska6660.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio Flyer audience
BrandAffinityCategory
Home equity2.23×Home & Garden
Pillow2.27×Home & Garden
Ayrton Senna9.93×Sports
Whataburger1.59×Food & Beverages
Saving2.42×Business & Career
Tierra Cali6.23×Travel & Leisure
Jingoism1.77×Politics & Society
Layne Staley5.03×Music & Radio
Gary Clark, Jr.10.02×Music & Radio
Nebraska Cornhuskers football2.53×Sports
Kansas1.82×Travel & Leisure
Janitor4.44×Home & Garden
3D printing1.68×Technology & Electronics
John Havlicek10.12×Sports
Mothercare1.9×Kids & Family
Sub Zero (Official)5.66×Literature
JDSU1.75×Business & Career
South Asian cuisine5.05×Food & Beverages
New York Harbor7.44×Travel & Leisure
Urban horticulture1.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio Flyer audience
TraitClusterScore
PatriotismCONSERVATISM3.25
Luxury OrientationPREMIUM3.01
Family OrientationCONSERVATISM2.13
Price SensitivityPREMIUM1.78
SustainabilityBALANCE1.77
Convenience OrientationPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Radio Flyer
CountryShare
United States67.3%
Japan7.9%
Canada6.5%

See Radio Flyer audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Radio Flyer have in United States?

Radio Flyer has an estimated audience of 404,263 people in United States, concentrated in California and Illinois.

What is the gender split and age of Radio Flyer fans?

74.9% of Radio Flyer fans are female, 25.1% are male, with an average age of 42.3 years.

Which brands do Radio Flyer fans like most?

Radio Flyer fans show strongest brand affinity for Home equity (2.23×), Pillow (2.27×), and Ayrton Senna (9.93×) over the country average.

Where do Radio Flyer fans live in United States?

Radio Flyer fans in United States are most concentrated in California (reach 51,919), Illinois (reach 49,404), and Texas (reach 37,797). These three regions account for the largest share of the active audience.

What other brands do Radio Flyer fans also like?

Beyond Radio Flyer itself, the audience over-indexes on Pillow (2.27×), Ayrton Senna (9.93×), Whataburger (1.59×), and Saving (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio Flyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.