Radio Flyer Audience in United States

Radio Flyer logo

Radio Flyer has an estimated audience of 404,263 people in United States. 74.9% are female, 25.1% are male, average age 42.3. Top regions: California, Illinois, Texas. Top brand affinities: Charli XCX, Irina Shayk, J.Crew Factory, Cyndi Lauper, PSV Eindhoven.

The average Radio Flyer fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Charli XCX, Irina Shayk, J.Crew Factory, with strongest over-indexing on Charli XCX (62.17× the country average). Demographically, the Radio Flyer audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Radio Flyer fans

Demographic split for Radio Flyer audience in United States
MetricValue
Female74.9%
Male25.1%
Average age42.3
Estimated audience size404,263

Audience persona

The typical Radio Flyer fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Radio Flyer in United States
RegionReachAffinity
California51,9191.17×
Illinois49,4043.67×
Texas37,7971.09×
New York21,6340.96×
Florida20,9080.76×
Ohio12,4231×
North Carolina12,2071×
Pennsylvania12,1980.9×
Michigan11,5351.09×
New Jersey10,6051.03×
Georgia10,3500.83×
Indiana9,4021.27×
Virginia9,2200.94×
Massachusetts8,3101.04×
Washington8,1911.01×
Tennessee8,0891×
Arizona8,0370.97×
Wisconsin7,0581.16×
Missouri6,3430.97×
Colorado5,9060.93×
Minnesota5,6950.98×
South Carolina5,6340.93×
Alabama5,5990.99×
Kentucky5,5111.09×
Maryland5,3330.77×
Louisiana5,0960.98×
Oregon4,9131.06×
Oklahoma4,7021.05×
Connecticut4,3121.06×
Iowa3,8771.16×
Arkansas3,3891.02×
Utah3,1910.88×
Kansas3,0660.96×
Nevada3,0030.77×
Mississippi2,7250.82×
Nebraska1,9900.98×
New Mexico1,8430.91×
West Virginia1,7530.93×
New Hampshire1,7001.07×
Idaho1,6620.82×
Maine1,4801.02×
Hawaii1,2180.7×
Rhode Island1,1230.87×
South Dakota8660.93×
Delaware8510.76×
Montana8370.75×
Washington, District of Columbia7980.66×
North Dakota7260.87×
Vermont6680.94×
Alaska6660.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio Flyer audience
BrandAffinityCategory
Charli XCX62.17×Music & Radio
Irina Shayk84.49×Fashion & Accessoires
J.Crew Factory28.06×Shopping
Cyndi Lauper36.87×Music & Radio
PSV Eindhoven54.13×Sports
The Loft29.52×Movies & TV
Build-A-Bear Workshop20.91×Kids & Family
Nordstrom rack4.66×Fashion & Accessoires
Little Tikes23.31×Kids & Family
Channing Tatum10.02×Movies & TV
ModCloth19.33×Fashion & Accessoires
Planet Fitness3.29×Sports
Prepackaged meal13.24×Food & Beverages
Blended whiskey10.09×Food & Beverages
Luxury Travel9.83×Travel & Leisure
Horoscope7.08×Health
Boston Marathon11.07×Sports
Whole grain10.48×Food & Beverages
Marshalls3.02×Fashion & Accessoires
Baby food4.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio Flyer audience
TraitClusterScore
PatriotismCONSERVATISM3.25
Luxury OrientationPREMIUM3.01
Family OrientationCONSERVATISM2.13
Price SensitivityPREMIUM1.78
SustainabilityBALANCE1.77
Convenience OrientationPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Radio Flyer
CountryShare
United States67.3%
Japan7.9%
Canada6.5%

See Radio Flyer audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Radio Flyer have in United States?

Radio Flyer has an estimated audience of 404,263 people in United States, concentrated in California and Illinois.

What is the gender split and age of Radio Flyer fans?

74.9% of Radio Flyer fans are female, 25.1% are male, with an average age of 42.3 years.

Which brands do Radio Flyer fans like most?

Radio Flyer fans show strongest brand affinity for Charli XCX (62.17×), Irina Shayk (84.49×), and J.Crew Factory (28.06×) over the country average.

Where do Radio Flyer fans live in United States?

Radio Flyer fans in United States are most concentrated in California (reach 51,919), Illinois (reach 49,404), and Texas (reach 37,797). These three regions account for the largest share of the active audience.

What other brands do Radio Flyer fans also like?

Beyond Radio Flyer itself, the audience over-indexes on Irina Shayk (84.49×), J.Crew Factory (28.06×), Cyndi Lauper (36.87×), and PSV Eindhoven (54.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio Flyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.