Raisin Bran Audience in United States

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Raisin Bran has an estimated audience of 369,982 people in United States. 54.1% are female, 45.9% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Frosted Mini-Wheats, Special K, Cereal, Fiber, Sun-Maid.

The average Raisin Bran fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Frosted Mini-Wheats, Special K, Cereal, with strongest over-indexing on Frosted Mini-Wheats (78.13× the country average). Demographically, the Raisin Bran audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Raisin Bran fans

Demographic split for Raisin Bran audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.7
Estimated audience size369,982

Audience persona

The typical Raisin Bran fan in United States is balanced, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Frosted Mini-Wheats.

Top regions in United States

Top regions ranked by reach for Raisin Bran in United States
RegionReachAffinity
California44,1721.09×
Texas33,3511.05×
Florida24,7980.99×
New York23,7021.15×
Pennsylvania13,3691.07×
Georgia12,5581.1×
Illinois12,5391.02×
North Carolina11,9541.07×
Ohio11,8411.04×
Michigan10,6621.1×
New Jersey9,8461.05×
Virginia9,4921.05×
Tennessee8,5021.15×
Washington8,0241.08×
Arizona7,8631.04×
Maryland7,3731.16×
Massachusetts7,3701.01×
Indiana7,0151.04×
Missouri6,5711.1×
Minnesota5,8511.1×
Alabama5,6251.09×
South Carolina5,6041.01×
Colorado5,3740.92×
Wisconsin5,3450.96×
Louisiana5,1971.09×
Kentucky4,7261.02×
Oregon4,4211.04×
Oklahoma4,3431.06×
Connecticut4,0181.08×
Nevada3,8801.08×
Arkansas3,3681.1×
Utah3,3091×
Mississippi3,1871.05×
Kansas2,9711.02×
Iowa2,9190.96×
West Virginia1,7461.01×
Nebraska1,6800.91×
Idaho1,6120.87×
New Mexico1,5710.85×
Hawaii1,4300.9×
New Hampshire1,4280.98×
Maine1,2000.91×
Rhode Island1,1710.99×
Washington, District of Columbia9880.89×
Delaware9770.96×
Montana8030.78×
Alaska7470.94×
South Dakota6850.8×
North Dakota6250.82×
Vermont5170.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raisin Bran audience
BrandAffinityCategory
Frosted Mini-Wheats78.13×Food & Beverages
Special K40.48×Food & Beverages
Cereal4.88×Food & Beverages
Fiber5.74×Health
Sun-Maid65.97×Food & Beverages
Full breakfast10.63×Food & Beverages
Christmas2.62×Kids & Family
Flavor2.77×Food & Beverages
Dollar General1.77×Shopping
Diabetes mellitus awareness3.05×Health
Whole Foods Market1.69×Shopping
Peanuts7.43×Literature
Texas Roadhouse1.66×Food & Beverages
Season2.35×Travel & Leisure
Gluten-free diet2.69×Food & Beverages
Dollar Tree1.66×Shopping
Subway1.76×Food & Beverages
Well-being1.73×Health
Walgreens1.58×Shopping
Whole grain5.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raisin Bran audience
TraitClusterScore
IndulgenceJOY1.42
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.35
Career OrientationPOWER1.28
Community OrientationOPEN1.27
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Raisin Bran
CountryShare
United States73.3%
Canada6.6%
United Kingdom2.6%

See Raisin Bran audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Raisin Bran have in United States?

Raisin Bran has an estimated audience of 369,982 people in United States, concentrated in California and Texas.

What is the gender split and age of Raisin Bran fans?

54.1% of Raisin Bran fans are female, 45.9% are male, with an average age of 42.7 years.

Which brands do Raisin Bran fans like most?

Raisin Bran fans show strongest brand affinity for Frosted Mini-Wheats (78.13×), Special K (40.48×), and Cereal (4.88×) over the country average.

Where do Raisin Bran fans live in United States?

Raisin Bran fans in United States are most concentrated in California (reach 44,172), Texas (reach 33,351), and Florida (reach 24,798). These three regions account for the largest share of the active audience.

What other brands do Raisin Bran fans also like?

Beyond Raisin Bran itself, the audience over-indexes on Special K (40.48×), Cereal (4.88×), Fiber (5.74×), and Sun-Maid (65.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raisin Bran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.