Raising Helen Audience in United States

Raising Helen has an estimated audience of 333,350 people in United States. 76.1% are female, 23.9% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Hooked on Phonics, Brown County, Wisconsin, Huánuco, Urban horticulture, Kazuo Ishiguro.
The average Raising Helen fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hooked on Phonics, Brown County, Wisconsin, Huánuco, with strongest over-indexing on Hooked on Phonics (130.61× the country average). Demographically, the Raising Helen audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Raising Helen fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 30.7 |
| Estimated audience size | 333,350 |
Audience persona
The typical Raising Helen fan in United States is more female, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Hooked on Phonics.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,122 | 0.9× |
| Texas | 29,521 | 1.03× |
| Florida | 16,957 | 0.75× |
| New York | 15,217 | 0.82× |
| Illinois | 11,147 | 1× |
| Ohio | 10,483 | 1.02× |
| Pennsylvania | 10,303 | 0.92× |
| Michigan | 9,097 | 1.04× |
| North Carolina | 8,841 | 0.88× |
| Georgia | 8,506 | 0.83× |
| Tennessee | 6,938 | 1.04× |
| Indiana | 6,798 | 1.12× |
| Virginia | 6,780 | 0.83× |
| New Jersey | 6,690 | 0.79× |
| Washington | 6,636 | 0.99× |
| Missouri | 6,500 | 1.21× |
| Arizona | 6,298 | 0.93× |
| Colorado | 5,824 | 1.11× |
| Massachusetts | 5,442 | 0.83× |
| Wisconsin | 5,373 | 1.07× |
| Oklahoma | 4,839 | 1.31× |
| Minnesota | 4,828 | 1.01× |
| Kentucky | 4,740 | 1.13× |
| South Carolina | 4,565 | 0.91× |
| Utah | 4,521 | 1.51× |
| Louisiana | 4,114 | 0.96× |
| Maryland | 4,027 | 0.7× |
| Oregon | 3,899 | 1.02× |
| Alabama | 3,735 | 0.8× |
| Kansas | 3,255 | 1.24× |
| Arkansas | 3,250 | 1.18× |
| Iowa | 3,046 | 1.11× |
| Nevada | 2,860 | 0.89× |
| Connecticut | 2,735 | 0.82× |
| Idaho | 2,556 | 1.53× |
| Mississippi | 2,514 | 0.92× |
| New Mexico | 2,042 | 1.22× |
| Nebraska | 1,710 | 1.02× |
| West Virginia | 1,578 | 1.02× |
| Montana | 1,279 | 1.38× |
| New Hampshire | 1,223 | 0.93× |
| Maine | 1,152 | 0.96× |
| Hawaii | 1,144 | 0.8× |
| Rhode Island | 912 | 0.86× |
| South Dakota | 897 | 1.16× |
| North Dakota | 753 | 1.1× |
| Washington, District of Columbia | 641 | 0.64× |
| Alaska | 640 | 0.9× |
| Wyoming | 635 | 1.29× |
| Delaware | 632 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hooked on Phonics | 130.61× | Kids & Family |
| Brown County, Wisconsin | 63.47× | Travel & Leisure |
| Huánuco | 19.33× | Travel & Leisure |
| Urban horticulture | 5.53× | Home & Garden |
| Kazuo Ishiguro | 20× | Literature |
| Combat sport | 1.73× | Sports |
| JDSU | 3.3× | Business & Career |
| Lahaina, Hawaii | 16.5× | Travel & Leisure |
| Howlite | 22.96× | Fashion & Accessoires |
| Mount Kilimanjaro | 15× | Travel & Leisure |
| Sleaford | 99.91× | Travel & Leisure |
| Sutherland Shire | 48.49× | Travel & Leisure |
| Pai gow | 17.96× | Games |
| Google Photos | 1.82× | Technology & Electronics |
| Go Go's | 8.48× | Music & Radio |
| Knauf Insulation | 20× | Business & Career |
| Gettysburg College | 20.29× | Business & Career |
| UK garage | 3.69× | Music & Radio |
| Chromebook | 3.72× | Technology & Electronics |
| Bank account | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 11.49 |
| Social Media Usage | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.19 |
| Spirituality | BALANCE | 1.16 |
| Sustainability | BALANCE | 1.15 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| Germany | 10.9% |
| United Kingdom | 8.1% |
See Raising Helen audiences in other countries
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Frequently asked questions
How many fans does Raising Helen have in United States?
Raising Helen has an estimated audience of 333,350 people in United States, concentrated in California and Texas.
What is the gender split and age of Raising Helen fans?
76.1% of Raising Helen fans are female, 23.9% are male, with an average age of 30.7 years.
Which brands do Raising Helen fans like most?
Raising Helen fans show strongest brand affinity for Hooked on Phonics (130.61×), Brown County, Wisconsin (63.47×), and Huánuco (19.33×) over the country average.
Where do Raising Helen fans live in United States?
Raising Helen fans in United States are most concentrated in California (reach 33,122), Texas (reach 29,521), and Florida (reach 16,957). These three regions account for the largest share of the active audience.
What other brands do Raising Helen fans also like?
Beyond Raising Helen itself, the audience over-indexes on Brown County, Wisconsin (63.47×), Huánuco (19.33×), Urban horticulture (5.53×), and Kazuo Ishiguro (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Raising Helen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.