Raising Helen Audience in United States

Raising Helen logo

Raising Helen has an estimated audience of 333,350 people in United States. 76.1% are female, 23.9% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Hooked on Phonics, Brown County, Wisconsin, Huánuco, Urban horticulture, Kazuo Ishiguro.

The average Raising Helen fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hooked on Phonics, Brown County, Wisconsin, Huánuco, with strongest over-indexing on Hooked on Phonics (130.61× the country average). Demographically, the Raising Helen audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Raising Helen fans

Demographic split for Raising Helen audience in United States
MetricValue
Female76.1%
Male23.9%
Average age30.7
Estimated audience size333,350

Audience persona

The typical Raising Helen fan in United States is more female, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Hooked on Phonics.

Top regions in United States

Top regions ranked by reach for Raising Helen in United States
RegionReachAffinity
California33,1220.9×
Texas29,5211.03×
Florida16,9570.75×
New York15,2170.82×
Illinois11,147
Ohio10,4831.02×
Pennsylvania10,3030.92×
Michigan9,0971.04×
North Carolina8,8410.88×
Georgia8,5060.83×
Tennessee6,9381.04×
Indiana6,7981.12×
Virginia6,7800.83×
New Jersey6,6900.79×
Washington6,6360.99×
Missouri6,5001.21×
Arizona6,2980.93×
Colorado5,8241.11×
Massachusetts5,4420.83×
Wisconsin5,3731.07×
Oklahoma4,8391.31×
Minnesota4,8281.01×
Kentucky4,7401.13×
South Carolina4,5650.91×
Utah4,5211.51×
Louisiana4,1140.96×
Maryland4,0270.7×
Oregon3,8991.02×
Alabama3,7350.8×
Kansas3,2551.24×
Arkansas3,2501.18×
Iowa3,0461.11×
Nevada2,8600.89×
Connecticut2,7350.82×
Idaho2,5561.53×
Mississippi2,5140.92×
New Mexico2,0421.22×
Nebraska1,7101.02×
West Virginia1,5781.02×
Montana1,2791.38×
New Hampshire1,2230.93×
Maine1,1520.96×
Hawaii1,1440.8×
Rhode Island9120.86×
South Dakota8971.16×
North Dakota7531.1×
Washington, District of Columbia6410.64×
Alaska6400.9×
Wyoming6351.29×
Delaware6320.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raising Helen audience
BrandAffinityCategory
Hooked on Phonics130.61×Kids & Family
Brown County, Wisconsin63.47×Travel & Leisure
Huánuco19.33×Travel & Leisure
Urban horticulture5.53×Home & Garden
Kazuo Ishiguro20×Literature
Combat sport1.73×Sports
JDSU3.3×Business & Career
Lahaina, Hawaii16.5×Travel & Leisure
Howlite22.96×Fashion & Accessoires
Mount Kilimanjaro15×Travel & Leisure
Sleaford99.91×Travel & Leisure
Sutherland Shire48.49×Travel & Leisure
Pai gow17.96×Games
Google Photos1.82×Technology & Electronics
Go Go's8.48×Music & Radio
Knauf Insulation20×Business & Career
Gettysburg College20.29×Business & Career
UK garage3.69×Music & Radio
Chromebook3.72×Technology & Electronics
Bank account1.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raising Helen audience
TraitClusterScore
PatriotismCONSERVATISM11.49
Social Media UsageJOY1.22
Design AffinityPREMIUM1.19
SpiritualityBALANCE1.16
SustainabilityBALANCE1.15
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Raising Helen
CountryShare
United States32.8%
Germany10.9%
United Kingdom8.1%

See Raising Helen audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Raising Helen have in United States?

Raising Helen has an estimated audience of 333,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Raising Helen fans?

76.1% of Raising Helen fans are female, 23.9% are male, with an average age of 30.7 years.

Which brands do Raising Helen fans like most?

Raising Helen fans show strongest brand affinity for Hooked on Phonics (130.61×), Brown County, Wisconsin (63.47×), and Huánuco (19.33×) over the country average.

Where do Raising Helen fans live in United States?

Raising Helen fans in United States are most concentrated in California (reach 33,122), Texas (reach 29,521), and Florida (reach 16,957). These three regions account for the largest share of the active audience.

What other brands do Raising Helen fans also like?

Beyond Raising Helen itself, the audience over-indexes on Brown County, Wisconsin (63.47×), Huánuco (19.33×), Urban horticulture (5.53×), and Kazuo Ishiguro (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raising Helen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.