Rascasse Audience Intelligence

Raising Helen Audience in United States

A data profile of the people who buy, follow and care about Raising Helen in United States — modelled from more than twelve digital signal sources. Raising Helen has an estimated audience of 336,387 people in United States.

#4061among Movie / TV Show / Series in United States#8298in Movies & TV

The average Raising Helen fan in United States is 30.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tropic Thunder, Legally Blonde, My Big Fat Greek Wedding, with strongest over-indexing on Tropic Thunder (100.65× the country average).

Demographically, the Raising Helen audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raising Helen fan in United States is more female, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Tropic Thunder.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raising Helen profile in United States.

Audience size
336K
in United States
Gender
76.1%♀
23.9% male
Age
30.7
average years
Country rank
#45563
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raising Helen viewers

76.1% are female, 23.9% are male, average age 30.7.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Raising Helen audience in United States
MetricValue
Female76.1%
Male23.9%
Average age30.7
Estimated audience size336,387
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Raising Helen audience in United States
Age bracketShare%
16-1945%
20-2921%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Raising Helen audience comes from United States.

Worldwide audience distribution share by country for Raising Helen
CountryShare
United States31.1%
Germany12.5%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raising Helen audience in United States is strongest.

Fig. 05

Top regions by affinity

Raising Helen fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.48×
02Idaho~2K1.48×
03Montana~1K1.29×
04New Mexico~2K1.28×
05Oklahoma~5K1.25×
06Wyoming<1K1.23×
07Missouri~6K1.19×
08Kansas~3K1.17×
09South Dakota<1K1.15×
10Arkansas~3K1.13×
11Iowa~3K1.11×
12North Dakota<1K1.11×
13Kentucky~5K1.10×
14Indiana~7K1.07×
15Colorado~6K1.06×
16Nebraska~2K1.06×
17Tennessee~7K1.03×
18Wisconsin~5K1.03×
19West Virginia~2K1.03×
20Alaska<1K1.03×
21Michigan~9K1.01×
22Oregon~4K1.01×
23Arizona~7K1.00×
24Ohio~10K0.99×
25Washington~7K0.99×
26Minnesota~5K0.99×
27Mississippi~3K0.99×
28Texas~30K0.97×
29Maine~1K0.97×
30New Hampshire~1K0.95×
31Illinois~10K0.94×
32Louisiana~4K0.92×
33Pennsylvania~10K0.91×
34California~30K0.90×
35Nevada~3K0.90×
36Rhode Island<1K0.90×
37South Carolina~4K0.89×
38Alabama~4K0.89×
39Hawaii~1K0.85×
40North Carolina~8K0.84×
41Connecticut~3K0.84×
42Virginia~7K0.82×
43Massachusetts~5K0.82×
44Georgia~8K0.81×
45Delaware<1K0.81×
46New York~10K0.80×
47New Jersey~7K0.79×
48Florida~20K0.73×
49Maryland~4K0.73×
50Washington, District of Columbia<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Raising Helen, United States
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raising Helen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raising Helen audience
#·InterestCategoryAffinity×
01Tropic ThunderMovies & TV100.65×
02My Big Fat Greek WeddingMovies & TV99.16×
03Legally BlondeMovies & TV77.15×
04Mona Lisa SmileMovies & TV52.63×
05Easy RiderMovies & TV51.66×
06Clueless (film)Movies & TV51.37×
07Pitch Perfect 2Movies & TV44.63×
08Grace and FrankieMovies & TV37.25×
09CurtainHome & Garden26.78×
10David BeckhamSports22.86×
11Austin Powers (film series)Movies & TV20.00×
12Westworld (TV series)Movies & TV20.00×
13Kim CattrallMovies & TV20.00×
14Rami MalekMovies & TV18.94×
15The Devil Wears Prada (film)Movies & TV18.52×
16Schitt's CreekMovies & TV16.51×
17Morena BaccarinMovies & TV11.46×
18Master classBusiness & Career9.65×
19PatriotismPolitics & Society7.93×
20CabinetryHome & Garden6.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raising Helen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raising Helen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM12.21×
SpiritualityBALANCE1.59×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raising Helen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raising Helen have in United States?

Raising Helen has an estimated audience of 336,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Raising Helen viewers?

76.1% of Raising Helen fans are female, 23.9% are male, with an average age of 30.7 years.

03

Which brands do Raising Helen fans like most?

Raising Helen fans show strongest brand affinity for Tropic Thunder (100.65×), Legally Blonde (77.15×), and My Big Fat Greek Wedding (99.16×) over the country average.

04

Where do Raising Helen fans live in United States?

Raising Helen fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Raising Helen fans also like?

Beyond Raising Helen itself, the audience over-indexes on Legally Blonde (77.15×), My Big Fat Greek Wedding (99.16×), Clueless (film) (51.37×), and Pitch Perfect 2 (44.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Raising Helen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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