Raising Helen Audience in United States

Raising Helen has an estimated audience of 333,350 people in United States. 76.1% are female, 23.9% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Legally Blonde, My Big Fat Greek Wedding, Clueless (film), Tropic Thunder, Pitch Perfect 2.

The average Raising Helen fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Legally Blonde, My Big Fat Greek Wedding, Clueless (film), with strongest over-indexing on Legally Blonde (99.91× the country average). Demographically, the Raising Helen audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Raising Helen fans

Demographic split for Raising Helen audience in United States
MetricValue
Female76.1%
Male23.9%
Average age30.7
Estimated audience size333,350

Audience persona

The typical Raising Helen fan in United States is more female, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Legally Blonde.

Top regions in United States

Top regions ranked by reach for Raising Helen in United States
RegionReachAffinity
California33,1220.9×
Texas29,5211.03×
Florida16,9570.75×
New York15,2170.82×
Illinois11,147
Ohio10,4831.02×
Pennsylvania10,3030.92×
Michigan9,0971.04×
North Carolina8,8410.88×
Georgia8,5060.83×
Tennessee6,9381.04×
Indiana6,7981.12×
Virginia6,7800.83×
New Jersey6,6900.79×
Washington6,6360.99×
Missouri6,5001.21×
Arizona6,2980.93×
Colorado5,8241.11×
Massachusetts5,4420.83×
Wisconsin5,3731.07×
Oklahoma4,8391.31×
Minnesota4,8281.01×
Kentucky4,7401.13×
South Carolina4,5650.91×
Utah4,5211.51×
Louisiana4,1140.96×
Maryland4,0270.7×
Oregon3,8991.02×
Alabama3,7350.8×
Kansas3,2551.24×
Arkansas3,2501.18×
Iowa3,0461.11×
Nevada2,8600.89×
Connecticut2,7350.82×
Idaho2,5561.53×
Mississippi2,5140.92×
New Mexico2,0421.22×
Nebraska1,7101.02×
West Virginia1,5781.02×
Montana1,2791.38×
New Hampshire1,2230.93×
Maine1,1520.96×
Hawaii1,1440.8×
Rhode Island9120.86×
South Dakota8971.16×
North Dakota7531.1×
Washington, District of Columbia6410.64×
Alaska6400.9×
Wyoming6351.29×
Delaware6320.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raising Helen audience
BrandAffinityCategory
Legally Blonde99.91×Movies & TV
My Big Fat Greek Wedding130.61×Movies & TV
Clueless (film)62.78×Movies & TV
Tropic Thunder50.22×Movies & TV
Pitch Perfect 263.47×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Grace and Frankie48.49×Movies & TV
David Beckham29.84×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Rami Malek19.33×Movies & TV
Curtain18.49×Home & Garden
Income tax13.19×Business & Career
Schitt's Creek15.29×Movies & TV
MoneyGram16.5×Business & Career
Austin Powers (film series)20×Movies & TV
Westworld (TV series)19.91×Movies & TV
Zooey Deschanel14.29×Movies & TV
Mona Lisa Smile35.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raising Helen audience
TraitClusterScore
PatriotismCONSERVATISM11.49
Social Media UsageJOY1.22
Design AffinityPREMIUM1.19
SpiritualityBALANCE1.16
SustainabilityBALANCE1.15
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Raising Helen
CountryShare
United States32.8%
Germany10.9%
United Kingdom8.1%

See Raising Helen audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Raising Helen have in United States?

Raising Helen has an estimated audience of 333,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Raising Helen fans?

76.1% of Raising Helen fans are female, 23.9% are male, with an average age of 30.7 years.

Which brands do Raising Helen fans like most?

Raising Helen fans show strongest brand affinity for Legally Blonde (99.91×), My Big Fat Greek Wedding (130.61×), and Clueless (film) (62.78×) over the country average.

Where do Raising Helen fans live in United States?

Raising Helen fans in United States are most concentrated in California (reach 33,122), Texas (reach 29,521), and Florida (reach 16,957). These three regions account for the largest share of the active audience.

What other brands do Raising Helen fans also like?

Beyond Raising Helen itself, the audience over-indexes on My Big Fat Greek Wedding (130.61×), Clueless (film) (62.78×), Tropic Thunder (50.22×), and Pitch Perfect 2 (63.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raising Helen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.