A data profile of the people who buy, follow and care about Ray Kroc in United States — modelled from more than twelve digital signal sources. Ray Kroc has an estimated audience of 1,009,213 people in United States.
The average Ray Kroc fan in United States is 49.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Passive income, Innovation, Hugo Boss, with strongest over-indexing on Passive income (16.52× the country average).
Demographically, the Ray Kroc audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ray Kroc fan in United States is more female, around 49.1 years old, with strong Risk Appetite tendencies and a notable affinity for Passive income.
The key figures that characterise the Ray Kroc profile in United States.
78.1% are female, 21.9% are male, average age 49.1.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 49.1 |
| Estimated audience size | 1,009,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 43% |
of the worldwide Ray Kroc audience comes from United States.
| Country | Share |
|---|---|
| United States | 63.5% |
| Germany | 7.7% |
| United Kingdom | 4.3% |
Where the Ray Kroc audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~50K | 1.35× | |
| 02 | Indiana | ~20K | 1.20× | |
| 03 | Wisconsin | ~20K | 1.18× | |
| 04 | Nebraska | ~7K | 1.16× | |
| 05 | New Hampshire | ~5K | 1.13× | |
| 06 | Kansas | ~10K | 1.11× | |
| 07 | North Dakota | ~3K | 1.11× | |
| 08 | Ohio | ~40K | 1.09× | |
| 09 | Missouri | ~20K | 1.09× | |
| 10 | Kentucky | ~20K | 1.09× | |
| 11 | Iowa | ~10K | 1.09× | |
| 12 | California | ~100K | 1.08× | |
| 13 | Pennsylvania | ~40K | 1.08× | |
| 14 | New Jersey | ~30K | 1.08× | |
| 15 | Connecticut | ~10K | 1.08× | |
| 16 | Idaho | ~6K | 1.07× | |
| 17 | Texas | ~100K | 1.06× | |
| 18 | Michigan | ~30K | 1.06× | |
| 19 | Minnesota | ~20K | 1.06× | |
| 20 | Tennessee | ~20K | 1.04× | |
| 21 | Virginia | ~30K | 1.02× | |
| 22 | North Carolina | ~30K | 1.00× | |
| 23 | Massachusetts | ~20K | 1.00× | |
| 24 | South Carolina | ~20K | 1.00× | |
| 25 | Oklahoma | ~10K | 1.00× | |
| 26 | Nevada | ~10K | 1.00× | |
| 27 | Arkansas | ~9K | 0.99× | |
| 28 | South Dakota | ~3K | 0.99× | |
| 29 | New York | ~60K | 0.97× | |
| 30 | Georgia | ~30K | 0.97× | |
| 31 | Florida | ~70K | 0.96× | |
| 32 | Louisiana | ~10K | 0.96× | |
| 33 | West Virginia | ~5K | 0.96× | |
| 34 | Hawaii | ~5K | 0.95× | |
| 35 | Delaware | ~3K | 0.95× | |
| 36 | Utah | ~9K | 0.94× | |
| 37 | Washington | ~20K | 0.93× | |
| 38 | Maryland | ~20K | 0.93× | |
| 39 | Colorado | ~20K | 0.93× | |
| 40 | New Mexico | ~5K | 0.93× | |
| 41 | Rhode Island | ~3K | 0.93× | |
| 42 | Montana | ~3K | 0.93× | |
| 43 | Arizona | ~20K | 0.92× | |
| 44 | Mississippi | ~8K | 0.92× | |
| 45 | Oregon | ~10K | 0.91× | |
| 46 | Maine | ~4K | 0.91× | |
| 47 | Vermont | ~2K | 0.90× | |
| 48 | Washington, District of Columbia | ~3K | 0.88× | |
| 49 | Alabama | ~10K | 0.86× | |
| 50 | Alaska | ~2K | 0.78× |
The strongest cross-interests of the Ray Kroc audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Passive income | Business & Career | 16.52× | ||
| 02 | Hugo Boss | Fashion & Accessoires | 13.53× | ||
| 03 | Citibank | Business & Career | 5.41× | ||
| 04 | Innovation | Business & Career | 5.31× | ||
| 05 | Internet celebrity | Internet & Social Media | 3.57× | ||
| 06 | Credit (finance) | Business & Career | 3.51× | ||
| 07 | Cloud computing | Technology & Electronics | 2.61× | ||
| 08 | Banking | Business & Career | 2.54× | ||
| 09 | Walmart | Shopping | 2.34× | ||
| 10 | Credit cards | Business & Career | 2.31× | ||
| 11 | Mortgage loans | Business & Career | 2.29× | ||
| 12 | Insurance | Business & Career | 2.07× | ||
| 13 | Religion | Business & Career | 2.05× | ||
| 14 | Smartphones | Technology & Electronics | 1.96× | ||
| 15 | T-Mobile | Technology & Electronics | 1.95× | ||
| 16 | American football | Sports | 1.76× | ||
| 17 | X | Internet & Social Media | 1.71× | ||
| 18 | Donald Trump | Politics & Society | 1.68× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.54× | ||
| 20 | Cooking | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.27× | |
| Career Orientation | POWER | 2.49× | |
| Need for Security | CONSERVATISM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.47× | |
| Travelling | THRILL | 0.50× | |
| Luxury Orientation | PREMIUM | 0.56× |
Ray Kroc has an estimated audience of 1,009,213 people in United States, concentrated in California and Texas.
78.1% of Ray Kroc fans are female, 21.9% are male, with an average age of 49.1 years.
Ray Kroc fans show strongest brand affinity for Passive income (16.52×), Innovation (5.31×), and Hugo Boss (13.53×) over the country average.
Ray Kroc fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Ray Kroc itself, the audience over-indexes on Innovation (5.31×), Hugo Boss (13.53×), Walmart (2.34×), and Citibank (5.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ray Kroc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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