Rascasse Audience Intelligence

Ree Drummond Audience in United States

A data profile of the people who buy, follow and care about Ree Drummond in United States — modelled from more than twelve digital signal sources. Ree Drummond has an estimated audience of 1,250,632 people in United States.

#22among Social media influencer in United States#4291among Person in United States#233in Internet & Social Media

The average Ree Drummond fan in United States is 47.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Diane Keaton, Hobby Lobby, Robert Redford, with strongest over-indexing on Diane Keaton (4.01× the country average).

Demographically, the Ree Drummond audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ree Drummond fan in United States is more female, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Diane Keaton.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ree Drummond profile in United States.

Audience size
1.3M
in United States
Gender
87.8%♀
12.2% male
Age
47.1
average years
Country rank
#20261
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ree Drummond fans

87.8% are female, 12.2% are male, average age 47.1.

Fig. 02

Gender split

87.8%
Female
12.2%
Male
Demographic split for Ree Drummond audience in United States
MetricValue
Female87.8%
Male12.2%
Average age47.1
Estimated audience size1,250,632
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Ree Drummond audience in United States
Age bracketShare%
16-197%
20-2910%
30-3916%
40-4925%
50+41%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Ree Drummond audience comes from United States.

Worldwide audience distribution share by country for Ree Drummond
CountryShare
United States87.1%
United Kingdom4.9%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ree Drummond audience in United States is strongest.

Fig. 05

Top regions by affinity

Ree Drummond fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K2.79×
02Kansas~20K1.48×
03South Dakota~4K1.47×
04Arkansas~20K1.44×
05Nebraska~9K1.40×
06Iowa~10K1.33×
07Mississippi~10K1.30×
08Wyoming~2K1.27×
09Missouri~30K1.25×
10West Virginia~7K1.19×
11Alabama~20K1.17×
12Montana~4K1.13×
13North Dakota~3K1.13×
14Tennessee~30K1.10×
15Kentucky~20K1.09×
16Wisconsin~20K1.08×
17Pennsylvania~50K1.05×
18Ohio~40K1.04×
19New Mexico~7K1.03×
20South Carolina~20K1.00×
21Minnesota~20K0.97×
22Idaho~6K0.96×
23North Carolina~40K0.95×
24New Hampshire~5K0.95×
25Maine~4K0.95×
26Michigan~30K0.94×
27Illinois~40K0.93×
28Indiana~20K0.93×
29Rhode Island~4K0.93×
30Louisiana~20K0.92×
31Oregon~10K0.91×
32Arizona~20K0.88×
33Connecticut~10K0.87×
34Texas~90K0.85×
35Virginia~30K0.85×
36Colorado~20K0.84×
37Delaware~3K0.84×
38Georgia~30K0.83×
39Washington~20K0.81×
40Nevada~10K0.77×
41Alaska~2K0.74×
42Maryland~20K0.73×
43Hawaii~4K0.73×
44Florida~60K0.72×
45Massachusetts~20K0.72×
46New Jersey~20K0.70×
47Utah~7K0.64×
48California~90K0.63×
49New York~40K0.62×
50Washington, District of Columbia~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Ree Drummond, United States
0.59×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ree Drummond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ree Drummond audience
#·InterestCategoryAffinity×
01MonarchyPolitics & Society5.26×
02Non-alcoholic beverageFood & Beverages4.28×
03Robert RedfordMovies & TV4.23×
04Diane KeatonMovies & TV4.01×
05QVCMovies & TV3.88×
06Microwave ovenHome & Garden3.74×
07BakeryFood & Beverages2.55×
08Hobby LobbyHome & Garden2.44×
09SupermarketShopping2.42×
10HollywoodTravel & Leisure2.17×
11AldiShopping2.13×
12IKEAHome & Garden2.12×
13Trader Joe'sShopping2.10×
14MSNNews1.99×
15LivestockPets & Animals1.96×
16Dollar GeneralShopping1.88×
17NatureHome & Garden1.75×
18HappinessHealth1.69×
19PinterestInternet & Social Media1.64×
20RecipesFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ree Drummond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ree Drummond audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.04×
DIY MentalityTHRILL1.78×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ree Drummond audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Risk AppetiteTHRILL0.88×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ree Drummond have in United States?

Ree Drummond has an estimated audience of 1,250,632 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ree Drummond fans?

87.8% of Ree Drummond fans are female, 12.2% are male, with an average age of 47.1 years.

03

Which brands do Ree Drummond fans like most?

Ree Drummond fans show strongest brand affinity for Diane Keaton (4.01×), Hobby Lobby (2.44×), and Robert Redford (4.23×) over the country average.

04

Where do Ree Drummond fans live in United States?

Ree Drummond fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ree Drummond fans also like?

Beyond Ree Drummond itself, the audience over-indexes on Hobby Lobby (2.44×), Robert Redford (4.23×), Microwave oven (3.74×), and Nature (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ree Drummond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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