Ree Drummond Audience in United States

Ree Drummond logo

Ree Drummond has an estimated audience of 1,287,919 people in United States. 87.8% are female, 12.2% are male, average age 47.1. Top regions: Texas, California, Florida. Top brand affinities: Diane Keaton, Capital One, Billy Bob Thornton, Jennifer Garner, Demi Moore.

The average Ree Drummond fan in United States is 47.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diane Keaton, Capital One, Billy Bob Thornton, with strongest over-indexing on Diane Keaton (23.23× the country average). Demographically, the Ree Drummond audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Ree Drummond fans

Demographic split for Ree Drummond audience in United States
MetricValue
Female87.8%
Male12.2%
Average age47.1
Estimated audience size1,287,919

Audience persona

The typical Ree Drummond fan in United States is more female, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Ree Drummond in United States
RegionReachAffinity
Texas103,8700.94×
California95,0250.67×
Florida66,5710.76×
New York46,3680.64×
Pennsylvania44,8391.03×
Ohio44,2301.11×
Illinois41,2930.96×
North Carolina39,8941.03×
Oklahoma38,9912.73×
Georgia35,8380.9×
Michigan32,4100.96×
Tennessee29,5281.14×
Virginia28,4120.91×
Missouri25,4241.22×
Arizona23,9990.91×
New Jersey23,6460.72×
Indiana22,6430.96×
Alabama22,2861.24×
Washington21,9700.85×
South Carolina19,8451.02×
Wisconsin19,5971.01×
Kentucky18,5771.15×
Massachusetts18,4740.73×
Minnesota18,0780.98×
Colorado17,4170.86×
Maryland15,7370.71×
Louisiana15,4890.93×
Arkansas15,4361.45×
Kansas15,1341.49×
Mississippi13,6311.28×
Oregon13,4750.91×
Iowa12,8531.21×
Connecticut11,2130.87×
Nevada9,9240.8×
Nebraska8,7861.36×
West Virginia7,3471.23×
Utah7,2920.63×
New Mexico7,0321.09×
Idaho6,2420.97×
New Hampshire4,9300.97×
Maine4,2600.92×
Montana4,0721.14×
Hawaii4,0410.73×
South Dakota3,9661.33×
Rhode Island2,9280.71×
North Dakota2,8571.08×
Delaware2,7910.79×
Wyoming2,2781.19×
Alaska1,6610.6×
Washington, District of Columbia1,6480.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ree Drummond audience
BrandAffinityCategory
Diane Keaton23.23×Movies & TV
Capital One11.5×Business & Career
Billy Bob Thornton23.63×Movies & TV
Jennifer Garner29.47×Movies & TV
Demi Moore20.77×Movies & TV
AccuWeather13.06×Home & Garden
Google News11.71×News
Audrey Hepburn29.08×Movies & TV
Robert Pattinson23.51×Movies & TV
Catherine Zeta-Jones22.36×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Google Maps7.52×Internet & Social Media
Patrick Swayze22.94×Movies & TV
Matthew McConaughey15.82×Movies & TV
Bruce Willis12.36×Movies & TV
Clint Eastwood15.24×Movies & TV
Julie Andrews24.13×Movies & TV
Michael Douglas21.01×Movies & TV
Katie Holmes20.91×Movies & TV
Mandy Moore23.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ree Drummond audience
TraitClusterScore
Community OrientationOPEN1.44
DIY MentalityTHRILL1.35
CreativityOPEN1.33
Healthy LifestyleBALANCE1.2
Price SensitivityPREMIUM1.2
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Ree Drummond
CountryShare
United States87.6%
United Kingdom4.8%
Canada4.3%

See Ree Drummond audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Ree Drummond have in United States?

Ree Drummond has an estimated audience of 1,287,919 people in United States, concentrated in Texas and California.

What is the gender split and age of Ree Drummond fans?

87.8% of Ree Drummond fans are female, 12.2% are male, with an average age of 47.1 years.

Which brands do Ree Drummond fans like most?

Ree Drummond fans show strongest brand affinity for Diane Keaton (23.23×), Capital One (11.5×), and Billy Bob Thornton (23.63×) over the country average.

Where do Ree Drummond fans live in United States?

Ree Drummond fans in United States are most concentrated in Texas (reach 103,870), California (reach 95,025), and Florida (reach 66,571). These three regions account for the largest share of the active audience.

What other brands do Ree Drummond fans also like?

Beyond Ree Drummond itself, the audience over-indexes on Capital One (11.5×), Billy Bob Thornton (23.63×), Jennifer Garner (29.47×), and Demi Moore (20.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ree Drummond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.