Ree Drummond Audience in United States

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Ree Drummond has an estimated audience of 1,287,919 people in United States. 87.8% are female, 12.2% are male, average age 47.1. Top regions: Texas, California, Florida. Top brand affinities: headspace, Goop, Wok, Cherish (group), Cryptic crossword.

The average Ree Drummond fan in United States is 47.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include headspace, Goop, Wok, with strongest over-indexing on headspace (29.47× the country average). Demographically, the Ree Drummond audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Ree Drummond fans

Demographic split for Ree Drummond audience in United States
MetricValue
Female87.8%
Male12.2%
Average age47.1
Estimated audience size1,287,919

Audience persona

The typical Ree Drummond fan in United States is more female, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Ree Drummond in United States
RegionReachAffinity
Texas103,8700.94×
California95,0250.67×
Florida66,5710.76×
New York46,3680.64×
Pennsylvania44,8391.03×
Ohio44,2301.11×
Illinois41,2930.96×
North Carolina39,8941.03×
Oklahoma38,9912.73×
Georgia35,8380.9×
Michigan32,4100.96×
Tennessee29,5281.14×
Virginia28,4120.91×
Missouri25,4241.22×
Arizona23,9990.91×
New Jersey23,6460.72×
Indiana22,6430.96×
Alabama22,2861.24×
Washington21,9700.85×
South Carolina19,8451.02×
Wisconsin19,5971.01×
Kentucky18,5771.15×
Massachusetts18,4740.73×
Minnesota18,0780.98×
Colorado17,4170.86×
Maryland15,7370.71×
Louisiana15,4890.93×
Arkansas15,4361.45×
Kansas15,1341.49×
Mississippi13,6311.28×
Oregon13,4750.91×
Iowa12,8531.21×
Connecticut11,2130.87×
Nevada9,9240.8×
Nebraska8,7861.36×
West Virginia7,3471.23×
Utah7,2920.63×
New Mexico7,0321.09×
Idaho6,2420.97×
New Hampshire4,9300.97×
Maine4,2600.92×
Montana4,0721.14×
Hawaii4,0410.73×
South Dakota3,9661.33×
Rhode Island2,9280.71×
North Dakota2,8571.08×
Delaware2,7910.79×
Wyoming2,2781.19×
Alaska1,6610.6×
Washington, District of Columbia1,6480.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ree Drummond audience
BrandAffinityCategory
headspace29.47×Health
Goop10.02×Internet & Social Media
Wok10.73×Food & Beverages
Cherish (group)17.39×Music & Radio
Cryptic crossword23.23×Technology & Electronics
Google Home9.24×Technology & Electronics
Grace Slick11.41×Music & Radio
Governor of Michigan9.29×Politics & Society
Fairy godmother8.94×Literature
Jeep Wagoneer5.69×Cars & Mobility
Kikar HaShabbat16.22×News
Pillow2.03×Home & Garden
Hibachi7.31×Food & Beverages
Whataburger1.63×Food & Beverages
Israel1.91×Travel & Leisure
Goma15.7×Travel & Leisure
Ira Glass15.32×Music & Radio
Guitarist (magazine)9.97×Music & Radio
Product design1.69×Business & Career
TV Fanatic8.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ree Drummond audience
TraitClusterScore
Community OrientationOPEN1.44
DIY MentalityTHRILL1.35
CreativityOPEN1.33
Healthy LifestyleBALANCE1.2
Price SensitivityPREMIUM1.2
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Ree Drummond
CountryShare
United States87.6%
United Kingdom4.8%
Canada4.3%

See Ree Drummond audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Ree Drummond have in United States?

Ree Drummond has an estimated audience of 1,287,919 people in United States, concentrated in Texas and California.

What is the gender split and age of Ree Drummond fans?

87.8% of Ree Drummond fans are female, 12.2% are male, with an average age of 47.1 years.

Which brands do Ree Drummond fans like most?

Ree Drummond fans show strongest brand affinity for headspace (29.47×), Goop (10.02×), and Wok (10.73×) over the country average.

Where do Ree Drummond fans live in United States?

Ree Drummond fans in United States are most concentrated in Texas (reach 103,870), California (reach 95,025), and Florida (reach 66,571). These three regions account for the largest share of the active audience.

What other brands do Ree Drummond fans also like?

Beyond Ree Drummond itself, the audience over-indexes on Goop (10.02×), Wok (10.73×), Cherish (group) (17.39×), and Cryptic crossword (23.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ree Drummond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.