A data profile of the people who buy, follow and care about Resolve in United States — modelled from more than twelve digital signal sources. Resolve has an estimated audience of 1,806,014 people in United States.
The average Resolve fan in United States is 31.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Obsessed (2009 film), AutoZone, CarMax, with strongest over-indexing on Obsessed (2009 film) (7.95× the country average).
Demographically, the Resolve audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Resolve fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Resolve profile in United States.
29.3% are female, 70.7% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 31.9 |
| Estimated audience size | 1,806,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 12% |
Where the Resolve audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~200K | 1.21× | |
| 02 | Virginia | ~50K | 1.21× | |
| 03 | California | ~200K | 1.20× | |
| 04 | Pennsylvania | ~70K | 1.19× | |
| 05 | Georgia | ~70K | 1.19× | |
| 06 | Oklahoma | ~20K | 1.18× | |
| 07 | Hawaii | ~9K | 1.18× | |
| 08 | North Carolina | ~60K | 1.17× | |
| 09 | Mississippi | ~20K | 1.16× | |
| 10 | Arkansas | ~20K | 1.12× | |
| 11 | Alaska | ~4K | 1.11× | |
| 12 | Alabama | ~30K | 1.10× | |
| 13 | South Carolina | ~30K | 1.08× | |
| 14 | Kansas | ~20K | 1.08× | |
| 15 | Washington | ~40K | 1.05× | |
| 16 | Louisiana | ~20K | 1.05× | |
| 17 | Arizona | ~40K | 1.03× | |
| 18 | Maryland | ~30K | 1.03× | |
| 19 | South Dakota | ~4K | 1.03× | |
| 20 | Florida | ~100K | 1.02× | |
| 21 | Indiana | ~30K | 1.02× | |
| 22 | Missouri | ~30K | 1.02× | |
| 23 | Illinois | ~60K | 1.01× | |
| 24 | Michigan | ~50K | 1.01× | |
| 25 | New Jersey | ~50K | 1.01× | |
| 26 | Tennessee | ~40K | 1.01× | |
| 27 | Kentucky | ~20K | 1.01× | |
| 28 | Nevada | ~20K | 1.00× | |
| 29 | New Mexico | ~9K | 1.00× | |
| 30 | Washington, District of Columbia | ~5K | 1.00× | |
| 31 | New York | ~100K | 0.98× | |
| 32 | Ohio | ~50K | 0.97× | |
| 33 | West Virginia | ~8K | 0.97× | |
| 34 | Oregon | ~20K | 0.95× | |
| 35 | Montana | ~5K | 0.94× | |
| 36 | Utah | ~20K | 0.92× | |
| 37 | Iowa | ~10K | 0.92× | |
| 38 | Nebraska | ~8K | 0.91× | |
| 39 | Delaware | ~5K | 0.91× | |
| 40 | Massachusetts | ~30K | 0.90× | |
| 41 | Wisconsin | ~20K | 0.90× | |
| 42 | Connecticut | ~20K | 0.90× | |
| 43 | Idaho | ~8K | 0.90× | |
| 44 | Minnesota | ~20K | 0.89× | |
| 45 | Rhode Island | ~5K | 0.89× | |
| 46 | North Dakota | ~3K | 0.88× | |
| 47 | Maine | ~5K | 0.84× | |
| 48 | Colorado | ~20K | 0.83× | |
| 49 | Vermont | ~3K | 0.83× | |
| 50 | New Hampshire | ~6K | 0.81× |
The strongest cross-interests of the Resolve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Elantra | Cars & Mobility | 9.00× | ||
| 02 | Obsessed (2009 film) | Movies & TV | 7.95× | ||
| 03 | Suzuki | Cars & Mobility | 6.22× | ||
| 04 | Off-road vehicle | Cars & Mobility | 4.62× | ||
| 05 | Motocross | Sports | 4.51× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 4.27× | ||
| 07 | MotoGP | Sports | 4.25× | ||
| 08 | Harbor Freight Tools | Home & Garden | 4.00× | ||
| 09 | Advance Auto Parts | Cars & Mobility | 3.81× | ||
| 10 | CarMax | Cars & Mobility | 3.78× | ||
| 11 | O'Reilly Auto Parts | Cars & Mobility | 3.74× | ||
| 12 | Kelley Blue Book | Movies & TV | 3.69× | ||
| 13 | AutoZone | Cars & Mobility | 3.46× | ||
| 14 | Enterprise Rent-A-Car | Cars & Mobility | 3.00× | ||
| 15 | Discount Tire | Shopping | 2.75× | ||
| 16 | Menards | Home & Garden | 2.48× | ||
| 17 | Ace Hardware | Home & Garden | 2.42× | ||
| 18 | Real property | Home & Garden | 2.42× | ||
| 19 | Auction | Shopping | 2.32× | ||
| 20 | Camping | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.08× | |
| Need for Security | CONSERVATISM | 1.86× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Creativity | OPEN | 0.81× | |
| Social Media Usage | JOY | 0.84× |
Resolve has an estimated audience of 1,806,014 people in United States, concentrated in California and Texas.
29.3% of Resolve fans are female, 70.7% are male, with an average age of 31.9 years.
Resolve fans show strongest brand affinity for Obsessed (2009 film) (7.95×), AutoZone (3.46×), and CarMax (3.78×) over the country average.
Resolve fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Resolve itself, the audience over-indexes on AutoZone (3.46×), CarMax (3.78×), O'Reilly Auto Parts (3.74×), and Advance Auto Parts (3.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Resolve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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