A data profile of the people who buy, follow and care about Rhodes in United States — modelled from more than twelve digital signal sources. Rhodes has an estimated audience of 965,530 people in United States.
The average Rhodes fan in United States is 42.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Burt Reynolds, Cinque Terre, Greece, with strongest over-indexing on Burt Reynolds (24.59× the country average).
Demographically, the Rhodes audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rhodes fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Burt Reynolds.
The key figures that characterise the Rhodes profile in United States.
64.5% are female, 35.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 42.5 |
| Estimated audience size | 965,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Rhodes audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.0% |
| United Kingdom | 11.9% |
| Germany | 9.6% |
Where the Rhodes audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~30K | 2.10× | |
| 02 | Rhode Island | ~6K | 2.07× | |
| 03 | Washington, District of Columbia | ~5K | 1.60× | |
| 04 | Iowa | ~10K | 1.44× | |
| 05 | New York | ~70K | 1.23× | |
| 06 | Ohio | ~40K | 1.23× | |
| 07 | Massachusetts | ~20K | 1.22× | |
| 08 | Tennessee | ~20K | 1.20× | |
| 09 | Connecticut | ~10K | 1.15× | |
| 10 | New Jersey | ~30K | 1.10× | |
| 11 | Washington | ~20K | 1.10× | |
| 12 | Vermont | ~2K | 1.10× | |
| 13 | Kentucky | ~10K | 1.09× | |
| 14 | Montana | ~3K | 1.07× | |
| 15 | Arizona | ~20K | 1.03× | |
| 16 | Oregon | ~10K | 1.03× | |
| 17 | New Hampshire | ~4K | 1.03× | |
| 18 | Alaska | ~2K | 1.02× | |
| 19 | Maryland | ~20K | 1.00× | |
| 20 | Colorado | ~20K | 0.99× | |
| 21 | Idaho | ~5K | 0.99× | |
| 22 | Maine | ~3K | 0.99× | |
| 23 | South Carolina | ~10K | 0.98× | |
| 24 | Illinois | ~30K | 0.97× | |
| 25 | California | ~100K | 0.96× | |
| 26 | Virginia | ~20K | 0.95× | |
| 27 | Louisiana | ~10K | 0.95× | |
| 28 | Pennsylvania | ~30K | 0.94× | |
| 29 | Utah | ~8K | 0.94× | |
| 30 | Florida | ~60K | 0.92× | |
| 31 | Wisconsin | ~10K | 0.91× | |
| 32 | Alabama | ~10K | 0.91× | |
| 33 | Georgia | ~30K | 0.90× | |
| 34 | Arkansas | ~7K | 0.90× | |
| 35 | Minnesota | ~10K | 0.87× | |
| 36 | Michigan | ~20K | 0.86× | |
| 37 | Mississippi | ~7K | 0.86× | |
| 38 | Hawaii | ~4K | 0.86× | |
| 39 | Texas | ~70K | 0.85× | |
| 40 | North Carolina | ~20K | 0.82× | |
| 41 | Indiana | ~10K | 0.81× | |
| 42 | South Dakota | ~2K | 0.81× | |
| 43 | New Mexico | ~4K | 0.80× | |
| 44 | Oklahoma | ~9K | 0.79× | |
| 45 | West Virginia | ~4K | 0.79× | |
| 46 | Delaware | ~2K | 0.79× | |
| 47 | Nevada | ~7K | 0.78× | |
| 48 | Kansas | ~6K | 0.78× | |
| 49 | North Dakota | ~1K | 0.75× | |
| 50 | Nebraska | ~3K | 0.72× |
The strongest cross-interests of the Rhodes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinque Terre | Travel & Leisure | 55.98× | ||
| 02 | Zakynthos | Travel & Leisure | 27.58× | ||
| 03 | Burt Reynolds | Movies & TV | 24.59× | ||
| 04 | Halifax (United Kingdom bank) | Business & Career | 20.00× | ||
| 05 | Maddie Ziegler | Movies & TV | 13.73× | ||
| 06 | Magnolia Bakery | Food & Beverages | 13.23× | ||
| 07 | Bread roll | Food & Beverages | 6.98× | ||
| 08 | Greece | Travel & Leisure | 6.87× | ||
| 09 | Mark Wahlberg | Movies & TV | 5.56× | ||
| 10 | Sustainable energy | Home & Garden | 3.83× | ||
| 11 | Waffle House | Food & Beverages | 3.28× | ||
| 12 | QVC | Movies & TV | 3.26× | ||
| 13 | Renewable energy | Business & Career | 2.84× | ||
| 14 | FedEx | Business & Career | 2.73× | ||
| 15 | Internet & Social Media | 2.05× | |||
| 16 | Mortgage loans | Business & Career | 2.03× | ||
| 17 | Internet & Social Media | 1.81× | |||
| 18 | Airbnb | Travel & Leisure | 1.67× | ||
| 19 | Hobby Lobby | Home & Garden | 1.65× | ||
| 20 | Barbecue | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Family Orientation | CONSERVATISM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.88× | |
| Risk Appetite | THRILL | 0.91× |
Rhodes has an estimated audience of 965,530 people in United States, concentrated in California and Texas.
64.5% of Rhodes fans are female, 35.5% are male, with an average age of 42.5 years.
Rhodes fans show strongest brand affinity for Burt Reynolds (24.59×), Cinque Terre (55.98×), and Greece (6.87×) over the country average.
Rhodes fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Rhodes itself, the audience over-indexes on Cinque Terre (55.98×), Greece (6.87×), Zakynthos (27.58×), and Maddie Ziegler (13.73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rhodes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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