Rhodes Audience in United States

Rhodes logo

Rhodes has an estimated audience of 965,530 people in United States. 64.5% are female, 35.5% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Product design, Grinch, Kelty, Home staging, Nebraska Cornhuskers football.

The average Rhodes fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Grinch, Kelty, with strongest over-indexing on Product design (3.61× the country average). Demographically, the Rhodes audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Rhodes fans

Demographic split for Rhodes audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.5
Estimated audience size965,530

Audience persona

The typical Rhodes fan in United States is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Rhodes in United States
RegionReachAffinity
California107,6841.01×
Texas74,7020.9×
New York71,8691.33×
Florida62,5410.96×
Ohio35,9991.21×
Illinois32,8841.02×
Missouri32,7482.1×
Pennsylvania31,1960.96×
New Jersey28,7431.17×
Georgia28,0590.94×
North Carolina24,8740.86×
Massachusetts24,3901.28×
Virginia23,5141×
Tennessee23,3621.21×
Washington22,5421.16×
Michigan21,4160.85×
Arizona20,7191.05×
Maryland17,0771.03×
Colorado15,6441.03×
South Carolina14,2330.98×
Indiana14,1790.8×
Wisconsin13,3870.92×
Kentucky13,3371.1×
Minnesota12,0310.87×
Alabama11,9780.89×
Oregon11,6521.05×
Louisiana11,5840.93×
Connecticut11,0051.14×
Iowa8,6991.09×
Oklahoma8,3340.78×
Utah8,2130.95×
Nevada7,3070.78×
Arkansas7,1520.9×
Rhode Island6,5832.14×
Mississippi6,4960.82×
Kansas5,8280.77×
Washington, District of Columbia4,9031.69×
Idaho4,6380.96×
New Hampshire3,8331.01×
New Mexico3,5890.74×
Hawaii3,3620.81×
Maine3,3200.96×
Nebraska3,1490.65×
West Virginia3,0850.69×
Montana2,4530.92×
Alaska2,0080.97×
Delaware1,8680.7×
Vermont1,8331.08×
South Dakota1,5700.7×
North Dakota1,2100.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhodes audience
BrandAffinityCategory
Product design3.61×Business & Career
Grinch6.91×Movies & TV
Kelty29.22×Sports
Home staging7.38×Home & Garden
Nebraska Cornhuskers football3.69×Sports
Captain America (1990 film)4.31×Movies & TV
Jeep Wagoneer5.42×Cars & Mobility
Israel1.86×Travel & Leisure
JDSU2.58×Business & Career
Jingoism1.59×Politics & Society
Passaic County, New Jersey7.45×Travel & Leisure
Hooked on Phonics7.44×Kids & Family
Layne Staley4.34×Music & Radio
Kendra Scott2.01×Fashion & Accessoires
Kansas1.65×Travel & Leisure
Urban horticulture2.05×Home & Garden
Jerry Savelle20×Literature
JamBase6.15×Music & Radio
Charlamagne Tha God4.87×Movies & TV
La Jolla4.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhodes audience
TraitClusterScore
Community OrientationOPEN1.45
IndulgenceJOY1.38
ExtroversionTHRILL1.32
Quality AwarenessPREMIUM1.32
Design AffinityPREMIUM1.32
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Rhodes
CountryShare
United States16.0%
United Kingdom11.9%
Germany9.6%

See Rhodes audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Rhodes have in United States?

Rhodes has an estimated audience of 965,530 people in United States, concentrated in California and Texas.

What is the gender split and age of Rhodes fans?

64.5% of Rhodes fans are female, 35.5% are male, with an average age of 42.5 years.

Which brands do Rhodes fans like most?

Rhodes fans show strongest brand affinity for Product design (3.61×), Grinch (6.91×), and Kelty (29.22×) over the country average.

Where do Rhodes fans live in United States?

Rhodes fans in United States are most concentrated in California (reach 107,684), Texas (reach 74,702), and New York (reach 71,869). These three regions account for the largest share of the active audience.

What other brands do Rhodes fans also like?

Beyond Rhodes itself, the audience over-indexes on Grinch (6.91×), Kelty (29.22×), Home staging (7.38×), and Nebraska Cornhuskers football (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhodes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.