Rick Perry Audience in United States

Rick Perry logo

Rick Perry has an estimated audience of 1,254,559 people in United States. 54.3% are female, 45.7% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Clint Eastwood, Circle K.

The average Rick Perry fan in United States is 42.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.19× the country average). Demographically, the Rick Perry audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Rick Perry fans

Demographic split for Rick Perry audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.6
Estimated audience size1,254,559

Audience persona

The typical Rick Perry fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Rick Perry in United States
RegionReachAffinity
Texas433,1814.02×
California126,0420.91×
Florida77,1680.91×
New York72,0041.03×
Pennsylvania39,3760.93×
Illinois39,0960.94×
North Carolina34,7220.92×
Georgia34,6660.9×
Ohio32,9990.85×
Virginia32,6081.07×
Michigan26,8880.82×
New Jersey26,6390.83×
Tennessee26,4911.05×
Washington25,3081.01×
Massachusetts22,9080.93×
Colorado22,5891.14×
Missouri19,2640.95×
Maryland19,0670.88×
Indiana18,9150.83×
Oklahoma17,5841.26×
Louisiana17,2131.06×
South Carolina17,1590.91×
Kentucky15,9371.01×
Wisconsin15,3310.81×
Minnesota15,2970.85×
Oregon15,0741.05×
Washington, District of Columbia14,4063.82×
Arizona13,9020.54×
Connecticut11,3320.9×
Arkansas11,0151.07×
Nevada9,9860.82×
Iowa9,7870.95×
Utah9,6440.86×
Alabama9,4680.54×
Kansas9,3330.94×
Mississippi8,5600.83×
Idaho6,4641.03×
New Mexico5,8840.94×
Nebraska5,4350.86×
New Hampshire4,6250.94×
West Virginia4,2270.72×
Maine3,6230.81×
Hawaii3,5540.66×
Montana3,2170.92×
Rhode Island3,1530.79×
Delaware2,3060.67×
South Dakota2,0980.72×
North Dakota1,8770.73×
Vermont1,7570.8×
Wyoming1,5490.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Perry audience
BrandAffinityCategory
Capital One15.19×Business & Career
Google Maps8.52×Internet & Social Media
CarGurus12.35×Cars & Mobility
Clint Eastwood17.23×Movies & TV
Circle K12.66×Shopping
AccuWeather10.78×Home & Garden
Drudge Report12.29×Sports
DuckDuckGo14.89×Internet & Social Media
John Wayne21.05×Movies & TV
Bruce Willis9.72×Movies & TV
Boeing20.38×Cars & Mobility
Michael J. Fox10.86×Movies & TV
Jeopardy!15.38×Movies & TV
Indeed.com4.11×Business & Career
Autism Awareness9.23×Health
Ancestry.com15.01×Kids & Family
LastPass21.43×Technology & Electronics
Firefox16.72×Internet & Social Media
Albert Einstein13.37×Technology & Electronics
Diabetes mellitus awareness6.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Perry audience
TraitClusterScore
PatriotismCONSERVATISM2.64
Need for SecurityCONSERVATISM1.69
Risk AppetiteTHRILL1.28
Career OrientationPOWER1.25
Price SensitivityPREMIUM1.23
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Rick Perry
CountryShare
United States91.5%
Canada2.1%
United Kingdom1.7%

See Rick Perry audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Rick Perry have in United States?

Rick Perry has an estimated audience of 1,254,559 people in United States, concentrated in Texas and California.

What is the gender split and age of Rick Perry fans?

54.3% of Rick Perry fans are female, 45.7% are male, with an average age of 42.6 years.

Which brands do Rick Perry fans like most?

Rick Perry fans show strongest brand affinity for Capital One (15.19×), Google Maps (8.52×), and CarGurus (12.35×) over the country average.

Where do Rick Perry fans live in United States?

Rick Perry fans in United States are most concentrated in Texas (reach 433,181), California (reach 126,042), and Florida (reach 77,168). These three regions account for the largest share of the active audience.

What other brands do Rick Perry fans also like?

Beyond Rick Perry itself, the audience over-indexes on Google Maps (8.52×), CarGurus (12.35×), Clint Eastwood (17.23×), and Circle K (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.