Rick Perry Audience in United States
Rick Perry has an estimated audience of 1,254,559 people in United States. 54.3% are female, 45.7% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, JDSU, Cherish (group), Kikar HaShabbat, Historic site.
The average Rick Perry fan in United States is 42.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, JDSU, Cherish (group), with strongest over-indexing on Urban Outfitters (3.08× the country average). Demographically, the Rick Perry audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Rick Perry fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.6 |
| Estimated audience size | 1,254,559 |
Audience persona
The typical Rick Perry fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 433,181 | 4.02× |
| California | 126,042 | 0.91× |
| Florida | 77,168 | 0.91× |
| New York | 72,004 | 1.03× |
| Pennsylvania | 39,376 | 0.93× |
| Illinois | 39,096 | 0.94× |
| North Carolina | 34,722 | 0.92× |
| Georgia | 34,666 | 0.9× |
| Ohio | 32,999 | 0.85× |
| Virginia | 32,608 | 1.07× |
| Michigan | 26,888 | 0.82× |
| New Jersey | 26,639 | 0.83× |
| Tennessee | 26,491 | 1.05× |
| Washington | 25,308 | 1.01× |
| Massachusetts | 22,908 | 0.93× |
| Colorado | 22,589 | 1.14× |
| Missouri | 19,264 | 0.95× |
| Maryland | 19,067 | 0.88× |
| Indiana | 18,915 | 0.83× |
| Oklahoma | 17,584 | 1.26× |
| Louisiana | 17,213 | 1.06× |
| South Carolina | 17,159 | 0.91× |
| Kentucky | 15,937 | 1.01× |
| Wisconsin | 15,331 | 0.81× |
| Minnesota | 15,297 | 0.85× |
| Oregon | 15,074 | 1.05× |
| Washington, District of Columbia | 14,406 | 3.82× |
| Arizona | 13,902 | 0.54× |
| Connecticut | 11,332 | 0.9× |
| Arkansas | 11,015 | 1.07× |
| Nevada | 9,986 | 0.82× |
| Iowa | 9,787 | 0.95× |
| Utah | 9,644 | 0.86× |
| Alabama | 9,468 | 0.54× |
| Kansas | 9,333 | 0.94× |
| Mississippi | 8,560 | 0.83× |
| Idaho | 6,464 | 1.03× |
| New Mexico | 5,884 | 0.94× |
| Nebraska | 5,435 | 0.86× |
| New Hampshire | 4,625 | 0.94× |
| West Virginia | 4,227 | 0.72× |
| Maine | 3,623 | 0.81× |
| Hawaii | 3,554 | 0.66× |
| Montana | 3,217 | 0.92× |
| Rhode Island | 3,153 | 0.79× |
| Delaware | 2,306 | 0.67× |
| South Dakota | 2,098 | 0.72× |
| North Dakota | 1,877 | 0.73× |
| Vermont | 1,757 | 0.8× |
| Wyoming | 1,549 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.08× | Shopping |
| JDSU | 4.25× | Business & Career |
| Cherish (group) | 10.66× | Music & Radio |
| Kikar HaShabbat | 15.51× | News |
| Historic site | 3.99× | Arts & Culture |
| TV Fanatic | 8.38× | Movies & TV |
| Ira Glass | 13.37× | Music & Radio |
| Jingoism | 1.67× | Politics & Society |
| Noodle (Gorillaz) | 2.74× | Music & Radio |
| Nebraska | 1.9× | Travel & Leisure |
| Karbala | 6.06× | Travel & Leisure |
| Vocal harmony | 2.99× | Music & Radio |
| Kendra Scott | 1.85× | Fashion & Accessoires |
| Governor of Michigan | 4.55× | Politics & Society |
| NBC10 Philadelphia | 5.29× | Movies & TV |
| Grinch | 2.41× | Movies & TV |
| Elina Svitolina | 5.22× | Sports |
| Nebraska Cornhuskers football | 1.94× | Sports |
| Home staging | 2.78× | Home & Garden |
| Goop | 2.81× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.64 |
| Need for Security | CONSERVATISM | 1.69 |
| Risk Appetite | THRILL | 1.28 |
| Career Orientation | POWER | 1.25 |
| Price Sensitivity | PREMIUM | 1.23 |
| Spirituality | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.5% |
| Canada | 2.1% |
| United Kingdom | 1.7% |
See Rick Perry audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
Frequently asked questions
How many fans does Rick Perry have in United States?
Rick Perry has an estimated audience of 1,254,559 people in United States, concentrated in Texas and California.
What is the gender split and age of Rick Perry fans?
54.3% of Rick Perry fans are female, 45.7% are male, with an average age of 42.6 years.
Which brands do Rick Perry fans like most?
Rick Perry fans show strongest brand affinity for Urban Outfitters (3.08×), JDSU (4.25×), and Cherish (group) (10.66×) over the country average.
Where do Rick Perry fans live in United States?
Rick Perry fans in United States are most concentrated in Texas (reach 433,181), California (reach 126,042), and Florida (reach 77,168). These three regions account for the largest share of the active audience.
What other brands do Rick Perry fans also like?
Beyond Rick Perry itself, the audience over-indexes on JDSU (4.25×), Cherish (group) (10.66×), Kikar HaShabbat (15.51×), and Historic site (3.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rick Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.