Rascasse Audience Intelligence

RIIZE Audience in United States

A data profile of the people who buy, follow and care about RIIZE in United States — modelled from more than twelve digital signal sources. RIIZE has an estimated audience of 283,395 people in United States.

#28among K-pop in United States#12445among Person in United States#7265in Music & Radio

The average RIIZE fan in United States is 29.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, 7-Eleven, Anime and manga fandom, with strongest over-indexing on Group buying (46.19× the country average).

Demographically, the RIIZE audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RIIZE fan in United States is more female, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RIIZE profile in United States.

Audience size
283K
in United States
Gender
73.3%♀
26.7% male
Age
29.6
average years
Country rank
#49758
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RIIZE fans

73.3% are female, 26.7% are male, average age 29.6.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for RIIZE audience in United States
MetricValue
Female73.3%
Male26.7%
Average age29.6
Estimated audience size283,395
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the RIIZE audience in United States
Age bracketShare%
16-1951%
20-2917%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

7.5%

of the worldwide RIIZE audience comes from United States.

Worldwide audience distribution share by country for RIIZE
CountryShare
Japan67.1%
United States7.5%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RIIZE audience in United States is strongest.

Fig. 05

Top regions by affinity

RIIZE fans by region: top regions in United States
#RegionReachAffinity×
01California~70K2.08×
02Washington~10K1.92×
03Nevada~5K1.68×
04Hawaii~2K1.59×
05Texas~40K1.52×
06Washington, District of Columbia~1K1.46×
07New York~20K1.38×
08Georgia~10K1.38×
09Virginia~10K1.36×
10Maryland~7K1.34×
11New Jersey~9K1.25×
12Illinois~10K1.23×
13North Carolina~9K1.10×
14Connecticut~3K1.05×
15Arkansas~2K1.04×
16Minnesota~4K1.02×
17Louisiana~4K1.02×
18Arizona~6K1.00×
19Oregon~3K0.98×
20Mississippi~2K0.98×
21Oklahoma~3K0.97×
22Kentucky~3K0.96×
23Delaware<1K0.96×
24Florida~20K0.95×
25Alaska<1K0.95×
26Massachusetts~5K0.94×
27Indiana~5K0.94×
28Utah~2K0.94×
29Pennsylvania~9K0.93×
30Alabama~4K0.93×
31Tennessee~5K0.92×
32North Dakota<1K0.92×
33Michigan~7K0.91×
34Kansas~2K0.91×
35Vermont<1K0.91×
36Nebraska~1K0.90×
37Rhode Island<1K0.90×
38South Dakota<1K0.90×
39South Carolina~4K0.89×
40New Mexico~1K0.88×
41West Virginia~1K0.88×
42New Hampshire<1K0.87×
43Montana<1K0.87×
44Wisconsin~4K0.85×
45Idaho~1K0.85×
46Ohio~7K0.84×
47Missouri~4K0.83×
48Maine<1K0.83×
49Iowa~2K0.79×
50Colorado~3K0.74×
Fig. 06

Affinity by region

Affinity by region — RIIZE, United States
0.74×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RIIZE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RIIZE audience
#·InterestCategoryAffinity×
01Lee Joon-giMovies & TV75.51×
02Group buyingShopping46.19×
03Wallace and GromitMovies & TV29.96×
04International educationBusiness & Career20.00×
05Mercedes AMG Petronas F1Sports20.00×
06Boy bandMusic & Radio16.54×
07MalaysiaTravel & Leisure12.83×
08BTSMusic & Radio12.66×
09Doctor StrangeLiterature10.32×
10Scarface (1983 film)Movies & TV8.78×
11Dungeons & DragonsGames8.32×
12Guardians of the Galaxy (film)Movies & TV7.63×
137-ElevenShopping7.60×
14Anime and manga fandomLiterature7.39×
15Electronic dance musicMusic & Radio7.19×
16Rick and MortyMovies & TV7.13×
17MangaLiterature3.64×
18Video gamesGames2.07×
19ClothingFashion & Accessoires2.02×
20Consumer electronicsTechnology & Electronics1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RIIZE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RIIZE audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.58×
TraditionCONSERVATISM1.77×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RIIZE audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Career OrientationPOWER0.80×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RIIZE have in United States?

RIIZE has an estimated audience of 283,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RIIZE fans?

73.3% of RIIZE fans are female, 26.7% are male, with an average age of 29.6 years.

03

Which brands do RIIZE fans like most?

RIIZE fans show strongest brand affinity for Group buying (46.19×), 7-Eleven (7.6×), and Anime and manga fandom (7.39×) over the country average.

04

Where do RIIZE fans live in United States?

RIIZE fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do RIIZE fans also like?

Beyond RIIZE itself, the audience over-indexes on 7-Eleven (7.6×), Anime and manga fandom (7.39×), International education (20×), and BTS (12.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See RIIZE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RIIZE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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