Rock art Audience in United States

Rock art has an estimated audience of 353,128 people in United States. 62.2% are female, 37.8% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Bob Dylan, Tradition, Hard rock, Paul McCartney, Microwave oven.

The average Rock art fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bob Dylan, Tradition, Hard rock, with strongest over-indexing on Bob Dylan (3.85× the country average). Demographically, the Rock art audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Rock art fans

Demographic split for Rock art audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.3
Estimated audience size353,128

Audience persona

The typical Rock art fan in United States is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Bob Dylan.

Top regions in United States

Top regions ranked by reach for Rock art in United States
RegionReachAffinity
California27,9830.72×
Texas20,3340.67×
Florida14,2760.6×
Michigan10,4631.13×
New York9,4340.48×
Arizona8,8251.22×
Washington8,4721.2×
Ohio8,2890.76×
Pennsylvania7,3190.62×
North Carolina7,2560.68×
Colorado7,1801.29×
Illinois7,1060.6×
Utah6,7192.12×
Tennessee5,9530.84×
Georgia5,9070.54×
Oregon5,7791.43×
Minnesota5,7781.14×
Indiana5,6960.88×
Wisconsin5,6441.06×
Missouri5,4350.95×
Virginia5,0020.58×
Massachusetts4,9400.71×
Idaho4,2542.4×
New Jersey4,1790.47×
Oklahoma3,9691.01×
Kentucky3,8120.86×
South Carolina3,4900.66×
Nevada3,3060.97×
New Mexico3,2441.83×
Arkansas3,1101.07×
Alabama2,9430.6×
Maryland2,7520.45×
Louisiana2,6020.57×
Iowa2,4950.86×
Connecticut2,3650.67×
Kansas2,3570.85×
Maine2,0831.65×
Mississippi1,9150.66×
New Hampshire1,8611.34×
Montana1,7481.78×
Vermont1,6792.71×
West Virginia1,6260.99×
Nebraska1,3660.77×
Hawaii1,1350.75×
Alaska9921.31×
Wyoming9861.88×
Rhode Island9340.83×
South Dakota7950.97×
North Dakota7741.07×
Delaware4340.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock art audience
BrandAffinityCategory
Bob Dylan3.85×Music & Radio
Tradition1.51×Politics & Society
Hard rock1.64×Music & Radio
Paul McCartney3.37×Music & Radio
Microwave oven1.82×Home & Garden
Phil Collins3.54×Music & Radio
Life insurance1.63×Business & Career
AC/DC4.34×Music & Radio
Detroit Tigers1.56×Sports
Led Zeppelin3.94×Music & Radio
Rail transport1.6×Travel & Leisure
Bohemianism2.1×Fashion & Accessoires
David Bowie3.15×Music & Radio
Bruce Springsteen2.77×Music & Radio
Fanatics1.96×Fashion & Accessoires
IHeartRadio1.79×Music & Radio
Non-alcoholic beverage1.59×Food & Beverages
Chopper (motorcycle)2.19×Cars & Mobility
Flea market1.88×Home & Garden
George Michael3.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock art audience
TraitClusterScore
IndividualismJOY1.56
TraditionCONSERVATISM1.51
Community OrientationOPEN1.43
Convenience OrientationPREMIUM1.37
DIY MentalityTHRILL1.21
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Rock art
CountryShare
United States41.9%
United Kingdom8.2%
Australia7.0%

See Rock art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Rock art have in United States?

Rock art has an estimated audience of 353,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Rock art fans?

62.2% of Rock art fans are female, 37.8% are male, with an average age of 41.3 years.

Which brands do Rock art fans like most?

Rock art fans show strongest brand affinity for Bob Dylan (3.85×), Tradition (1.51×), and Hard rock (1.64×) over the country average.

Where do Rock art fans live in United States?

Rock art fans in United States are most concentrated in California (reach 27,983), Texas (reach 20,334), and Florida (reach 14,276). These three regions account for the largest share of the active audience.

What other brands do Rock art fans also like?

Beyond Rock art itself, the audience over-indexes on Tradition (1.51×), Hard rock (1.64×), Paul McCartney (3.37×), and Microwave oven (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.