Rascasse Audience Intelligence

Rocky Audience in United States

A data profile of the people who buy, follow and care about Rocky in United States — modelled from more than twelve digital signal sources. Rocky has an estimated audience of 3,821,704 people in United States.

#308among Movie / TV Show / Series in United States#956in Movies & TV

The average Rocky fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cocktail (1988 film), Dick Van Dyke, Bruce Willis, with strongest over-indexing on Cocktail (1988 film) (21.55× the country average).

Demographically, the Rocky audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rocky fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Cocktail (1988 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rocky profile in United States.

Audience size
3.8M
in United States
Gender
43.2%♀
56.8% male
Age
41.1
average years
Country rank
#8342
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rocky viewers

43.2% are female, 56.8% are male, average age 41.1.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Rocky audience in United States
MetricValue
Female43.2%
Male56.8%
Average age41.1
Estimated audience size3,821,704
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Rocky audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Rocky audience comes from United States.

Worldwide audience distribution share by country for Rocky
CountryShare
United States34.5%
Italy6.1%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rocky audience in United States is strongest.

Fig. 05

Top regions by affinity

Rocky fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K2.34×
02Vermont~10K1.57×
03Utah~50K1.43×
04Pennsylvania~200K1.33×
05Arkansas~40K1.22×
06Massachusetts~90K1.20×
07Michigan~100K1.08×
08Wisconsin~60K1.07×
09Arizona~80K1.06×
10Tennessee~80K1.06×
11Louisiana~50K1.05×
12Ohio~100K1.04×
13West Virginia~20K1.04×
14New Jersey~100K1.03×
15Connecticut~40K1.02×
16Oklahoma~40K1.01×
17Texas~300K1.00×
18Illinois~100K1.00×
19Maine~10K0.99×
20Alabama~50K0.98×
21New York~200K0.97×
22North Carolina~100K0.97×
23Kentucky~40K0.97×
24Idaho~20K0.97×
25Maryland~60K0.96×
26New Mexico~20K0.96×
27Delaware~10K0.96×
28California~400K0.95×
29Colorado~50K0.95×
30Montana~10K0.95×
31Georgia~100K0.94×
32Indiana~60K0.93×
33Alaska~7K0.92×
34Virginia~80K0.89×
35Missouri~50K0.89×
36Nevada~30K0.89×
37Rhode Island~10K0.89×
38Florida~200K0.88×
39Mississippi~30K0.88×
40South Carolina~50K0.87×
41Iowa~30K0.87×
42Kansas~20K0.86×
43New Hampshire~10K0.86×
44Nebraska~20K0.84×
45Minnesota~40K0.81×
46South Dakota~7K0.81×
47Oregon~30K0.80×
48Hawaii~10K0.78×
49Washington~60K0.76×
50Washington, District of Columbia~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Rocky, United States
0.76×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rocky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rocky audience
#·InterestCategoryAffinity×
01Cocktail (1988 film)Movies & TV21.55×
02Days of ThunderMovies & TV16.18×
03Pulp FictionMovies & TV8.33×
04Scarface (1983 film)Movies & TV6.44×
05Demi MooreMovies & TV5.63×
06Robert RedfordMovies & TV4.60×
07The SopranosMovies & TV4.59×
08Bruce WillisMovies & TV4.58×
09Pamela AndersonMovies & TV4.39×
10Dick Van DykeMovies & TV3.47×
11O'Reilly Auto PartsCars & Mobility3.09×
12AutoZoneCars & Mobility2.07×
13Rock musicMusic & Radio1.87×
14Breaking newsMovies & TV1.85×
15Mitch McConnellPolitics & Society1.77×
16Comedy moviesMovies & TV1.68×
17AnimalPets & Animals1.61×
18Donald TrumpPolitics & Society1.59×
19TikTokInternet & Social Media1.53×
20Current eventsArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rocky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rocky audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
SpiritualityBALANCE1.46×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rocky audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
SustainabilityBALANCE0.93×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rocky have in United States?

Rocky has an estimated audience of 3,821,704 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rocky viewers?

43.2% of Rocky fans are female, 56.8% are male, with an average age of 41.1 years.

03

Which brands do Rocky fans like most?

Rocky fans show strongest brand affinity for Cocktail (1988 film) (21.55×), Dick Van Dyke (3.47×), and Bruce Willis (4.58×) over the country average.

04

Where do Rocky fans live in United States?

Rocky fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rocky fans also like?

Beyond Rocky itself, the audience over-indexes on Dick Van Dyke (3.47×), Bruce Willis (4.58×), Robert Redford (4.6×), and Demi Moore (5.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Rocky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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