Rocky Audience in United States

Rocky logo

Rocky has an estimated audience of 3,652,832 people in United States. 43.2% are female, 56.8% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Cocktail (1988 film), Friends, Bruce Willis, Fox News Channel, Robert Redford.

The average Rocky fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cocktail (1988 film), Friends, Bruce Willis, with strongest over-indexing on Cocktail (1988 film) (21.55× the country average). Demographically, the Rocky audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rocky fans

Demographic split for Rocky audience in United States
MetricValue
Female43.2%
Male56.8%
Average age41.1
Estimated audience size3,652,832

Audience persona

The typical Rocky fan in United States is more male, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Cocktail (1988 film).

Top regions in United States

Top regions ranked by reach for Rocky in United States
RegionReachAffinity
California396,2010.99×
Texas331,8541.06×
Florida230,2120.93×
New York213,5871.05×
Pennsylvania171,6591.4×
Illinois130,5521.07×
Ohio118,3231.05×
Georgia111,7260.99×
North Carolina110,2431×
Michigan107,0801.12×
New Jersey99,4321.07×
Massachusetts90,4191.26×
Virginia82,0010.92×
Tennessee79,0611.08×
Arizona78,9941.06×
Indiana63,4000.95×
Wisconsin60,8611.11×
Maryland60,4960.96×
Washington57,1120.78×
Colorado54,1380.94×
Missouri52,9290.9×
Alabama49,2000.96×
South Carolina48,7700.89×
Louisiana48,0621.02×
Utah46,4421.42×
Kentucky43,1350.94×
Minnesota41,3690.79×
Oklahoma38,9530.96×
Arkansas38,6751.29×
Connecticut38,0631.04×
Oregon33,7180.81×
Nevada32,5530.92×
Iowa25,9130.86×
Mississippi25,0120.83×
Kansas24,0840.84×
West Virginia17,3161.02×
New Mexico17,0490.93×
Idaho16,7890.92×
North Dakota15,1372.02×
Nebraska14,8060.81×
Maine13,1051×
New Hampshire11,8340.82×
Hawaii11,6120.74×
Vermont10,6781.67×
Rhode Island9,9250.85×
Delaware9,4580.94×
Montana8,9600.88×
Washington, District of Columbia8,5300.78×
Alaska6,3990.82×
South Dakota6,0050.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rocky audience
BrandAffinityCategory
Cocktail (1988 film)21.55×Movies & TV
Friends2.11×Movies & TV
Bruce Willis4.58×Movies & TV
Fox News Channel1.86×Movies & TV
Robert Redford4.6×Movies & TV
Rock music1.87×Music & Radio
Pulp Fiction8.33×Movies & TV
Demi Moore5.63×Movies & TV
Comedy movies1.68×Movies & TV
The Sopranos4.59×Movies & TV
Current events1.51×Arts & Culture
Pamela Anderson4.39×Movies & TV
Jaws10.08×Movies & TV
AutoZone2.07×Cars & Mobility
Days of Thunder16.18×Movies & TV
Breaking news1.85×Movies & TV
Beetlejuice2.42×Movies & TV
TikTok1.53×Internet & Social Media
Animal1.61×Pets & Animals
O'Reilly Auto Parts3.09×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rocky audience
TraitClusterScore
ExtroversionTHRILL1.37
PatriotismCONSERVATISM1.37
Luxury OrientationPREMIUM1.36
Risk AppetiteTHRILL1.34
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Rocky
CountryShare
United States34.6%
Italy5.9%
Germany5.5%

See Rocky audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rocky have in United States?

Rocky has an estimated audience of 3,652,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Rocky fans?

43.2% of Rocky fans are female, 56.8% are male, with an average age of 41.1 years.

Which brands do Rocky fans like most?

Rocky fans show strongest brand affinity for Cocktail (1988 film) (21.55×), Friends (2.11×), and Bruce Willis (4.58×) over the country average.

Where do Rocky fans live in United States?

Rocky fans in United States are most concentrated in California (reach 396,201), Texas (reach 331,854), and Florida (reach 230,212). These three regions account for the largest share of the active audience.

What other brands do Rocky fans also like?

Beyond Rocky itself, the audience over-indexes on Friends (2.11×), Bruce Willis (4.58×), Fox News Channel (1.86×), and Robert Redford (4.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.