Rascasse Audience Intelligence

Rooma Audience in United States

A data profile of the people who buy, follow and care about Rooma in United States — modelled from more than twelve digital signal sources. Rooma has an estimated audience of 8,680,000 people in United States.

#257among POI in United States#354in Travel & Leisure

Rooma fans in United States are concentrated in California, with strong brand affinity for Business class.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business class, Garden furniture, Amazon Kindle, with strongest over-indexing on Business class (2.12× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rooma fan in United States shows strong Quality Awareness tendencies and a notable affinity for Business class.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rooma profile in United States.

Audience size
8.7M
in United States
Country rank
#4096
POI in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rooma fans

Fig. 02

Gender split

Demographic split for Rooma audience in United States
MetricValue
Estimated audience size8,680,000
Fig. 04

Worldwide distribution

72.5%

of the worldwide Rooma audience comes from United States.

Worldwide audience distribution share by country for Rooma
CountryShare
United States72.5%
Netherlands6.5%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rooma audience in United States is strongest.

Fig. 05

Top regions by affinity

Rooma fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.35×
02Vermont~20K1.35×
03South Dakota~30K1.29×
04North Dakota~20K1.28×
05Montana~30K1.17×
06Delaware~30K1.14×
07Rhode Island~30K1.13×
08West Virginia~40K1.11×
09Maine~30K1.11×
10New Hampshire~40K1.08×
11Hawaii~40K1.07×
12Idaho~50K1.04×
13Washington, District of Columbia~30K1.04×
14Nebraska~40K1.02×
15Mississippi~70K1.01×
16New Mexico~40K1.01×
17Arkansas~70K0.99×
18South Carolina~100K0.96×
19Kansas~70K0.96×
20Iowa~70K0.95×
21Louisiana~100K0.94×
22Oklahoma~90K0.93×
23Kentucky~100K0.92×
24Nevada~80K0.92×
25Utah~70K0.92×
26North Carolina~200K0.91×
27Alabama~100K0.91×
28Connecticut~80K0.91×
29Florida~500K0.90×
30Oregon~90K0.90×
31Tennessee~200K0.89×
32Missouri~100K0.88×
33Wisconsin~100K0.88×
34Georgia~200K0.87×
35Indiana~100K0.87×
36Minnesota~100K0.87×
37Maryland~100K0.86×
38Colorado~100K0.86×
39Arizona~100K0.84×
40Massachusetts~100K0.84×
41Virginia~200K0.83×
42Washington~100K0.83×
43Michigan~200K0.82×
44New Jersey~200K0.82×
45Texas~600K0.80×
46Ohio~200K0.80×
47Pennsylvania~200K0.78×
48Illinois~200K0.78×
49New York~300K0.72×
50California~600K0.65×
Fig. 06

Affinity by region

Affinity by region — Rooma, United States
0.65×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rooma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rooma audience
#·InterestCategoryAffinity×
01EmiratesTravel & Leisure2.31×
02Business classTravel & Leisure2.12×
03Royal familyPolitics & Society2.02×
04Art DecoArts & Culture2.01×
05Contactless paymentBusiness & Career1.94×
06Meryl StreepMovies & TV1.79×
07Amazon KindleLiterature1.78×
08Gwyneth PaltrowMovies & TV1.75×
09Freedom of speechPolitics & Society1.71×
10Sacramento KingsSports1.68×
11Bob DylanMusic & Radio1.68×
12Private schoolKids & Family1.66×
13Phil CollinsMusic & Radio1.66×
14Bruce SpringsteenMusic & Radio1.64×
15Garden furnitureHome & Garden1.62×
16Angelina JolieMovies & TV1.61×
17CommutingCars & Mobility1.58×
18MoldHealth1.54×
19Employment websiteBusiness & Career1.50×
20Children's literatureLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rooma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rooma audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.61×
Community OrientationOPEN1.42×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rooma audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Social Media UsageJOY0.86×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rooma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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