Rooma Audience in United States

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Rooma has an estimated audience of 8,680,000 people in United States. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Saving, Acoustic music, ARCO, English literature.

Rooma fans in United States are concentrated in Texas, with strong brand affinity for Whataburger. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Saving, Acoustic music, with strongest over-indexing on Whataburger (2.75× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Rooma fans

Demographic split for Rooma audience in United States
MetricValue
Estimated audience size8,680,000

Audience persona

The typical Rooma fan in United States shows strong Healthy Lifestyle tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Rooma in United States
RegionReachAffinity
Texas502,5440.67×
California472,7050.5×
Florida418,2990.71×
New York232,3100.48×
North Carolina198,1470.76×
Georgia196,5410.74×
Illinois145,8180.5×
Virginia118,6640.56×
Pennsylvania111,6170.38×
Tennessee107,8000.62×
New Jersey94,9860.43×
South Carolina93,0690.71×
Ohio88,1750.33×
Michigan87,7770.39×
Massachusetts84,5600.49×
Colorado78,7360.58×
Washington75,3680.43×
Louisiana73,9940.66×
Mississippi71,3331×
Alabama68,8770.57×
Maryland68,5560.46×
Arizona68,0660.38×
Oklahoma67,1390.7×
Indiana63,4760.4×
Arkansas63,3710.89×
Kentucky60,9920.56×
West Virginia58,8881.46×
Alaska58,7663.16×
Wisconsin58,2060.45×
Minnesota55,7200.45×
Kansas54,3930.8×
Idaho54,3801.25×
Missouri52,6920.38×
Hawaii51,9481.39×
Iowa51,6380.72×
Montana51,2292.13×
South Dakota50,5652.52×
Oregon50,3870.51×
North Dakota49,2332.76×
New Hampshire48,5221.42×
Wyoming47,6373.7×
Nebraska47,5131.09×
Connecticut47,4410.54×
New Mexico47,2651.09×
Nevada47,1120.56×
Rhode Island46,8531.7×
Maine46,8251.51×
Utah46,2330.59×
Vermont46,0833.02×
Delaware41,9591.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rooma audience
BrandAffinityCategory
Whataburger2.75×Food & Beverages
Saving2.5×Business & Career
Acoustic music3.75×Music & Radio
ARCO2.29×Cars & Mobility
English literature3.3×Literature
Colorado River2.88×Travel & Leisure
Cachorro2.34×Pets & Animals
Arutz Sheva2.63×News
Kingdom of Judah2.62×Politics & Society
CAC 401.69×Business & Career
Tierra caliente2.44×Travel & Leisure
Graham Greene1.88×Literature
Box lacrosse2.62×Sports
Liberace2.4×Music & Radio
Dubuque, Iowa3.66×Travel & Leisure
Northrop Grumman1.67×Business & Career
Judge Dredd (film)2.93×Movies & TV
Divergent series2.52×Movies & TV
WAPT2.29×Movies & TV
Stealing Beauty3.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rooma audience
TraitClusterScore
Healthy LifestyleBALANCE2.26
Quality AwarenessPREMIUM2.07
Sports ActivityPOWER1.85
Early Adopter MentalityPOWER1.79
Design AffinityPREMIUM1.75
SustainabilityBALANCE1.73

Worldwide distribution

Worldwide audience distribution share by country for Rooma
CountryShare
United States72.5%
Netherlands6.5%
France4.8%

See Rooma audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.