A data profile of the people who buy, follow and care about Rosa Parks in United States — modelled from more than twelve digital signal sources. Rosa Parks has an estimated audience of 4,494,170 people in United States.
The average Rosa Parks fan in United States is 37.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include FedEx, Renewable energy, Robert Redford, with strongest over-indexing on FedEx (5.16× the country average).
Demographically, the Rosa Parks audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rosa Parks fan in United States is more female, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for FedEx.
The key figures that characterise the Rosa Parks profile in United States.
65.8% are female, 34.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 37.2 |
| Estimated audience size | 4,494,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 20% |
Where the Rosa Parks audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~100K | 1.90× | |
| 02 | Mississippi | ~70K | 1.82× | |
| 03 | Louisiana | ~90K | 1.57× | |
| 04 | Georgia | ~200K | 1.53× | |
| 05 | South Carolina | ~90K | 1.37× | |
| 06 | North Carolina | ~200K | 1.34× | |
| 07 | Texas | ~500K | 1.29× | |
| 08 | Maryland | ~100K | 1.27× | |
| 09 | Washington, District of Columbia | ~20K | 1.26× | |
| 10 | Michigan | ~100K | 1.19× | |
| 11 | Florida | ~400K | 1.18× | |
| 12 | New Jersey | ~100K | 1.18× | |
| 13 | Arkansas | ~40K | 1.17× | |
| 14 | Virginia | ~100K | 1.15× | |
| 15 | Delaware | ~10K | 1.15× | |
| 16 | Kentucky | ~60K | 1.12× | |
| 17 | Indiana | ~90K | 1.11× | |
| 18 | Illinois | ~200K | 1.10× | |
| 19 | Tennessee | ~100K | 1.08× | |
| 20 | Pennsylvania | ~200K | 1.06× | |
| 21 | New York | ~300K | 1.01× | |
| 22 | Oklahoma | ~50K | 1.01× | |
| 23 | California | ~500K | 1.00× | |
| 24 | Ohio | ~100K | 1.00× | |
| 25 | Missouri | ~70K | 0.98× | |
| 26 | Connecticut | ~40K | 0.97× | |
| 27 | Nevada | ~40K | 0.95× | |
| 28 | West Virginia | ~20K | 0.95× | |
| 29 | Arizona | ~80K | 0.93× | |
| 30 | South Dakota | ~9K | 0.89× | |
| 31 | Kansas | ~30K | 0.88× | |
| 32 | Nebraska | ~20K | 0.88× | |
| 33 | Iowa | ~30K | 0.87× | |
| 34 | Massachusetts | ~80K | 0.86× | |
| 35 | Wisconsin | ~60K | 0.85× | |
| 36 | New Mexico | ~20K | 0.84× | |
| 37 | Washington | ~70K | 0.83× | |
| 38 | Rhode Island | ~10K | 0.83× | |
| 39 | North Dakota | ~8K | 0.83× | |
| 40 | Oregon | ~40K | 0.79× | |
| 41 | Utah | ~30K | 0.78× | |
| 42 | Minnesota | ~50K | 0.77× | |
| 43 | Colorado | ~50K | 0.72× | |
| 44 | Hawaii | ~10K | 0.70× | |
| 45 | Idaho | ~20K | 0.68× | |
| 46 | Alaska | ~7K | 0.68× | |
| 47 | Maine | ~10K | 0.65× | |
| 48 | New Hampshire | ~10K | 0.64× | |
| 49 | Montana | ~8K | 0.64× | |
| 50 | Vermont | ~5K | 0.62× |
The strongest cross-interests of the Rosa Parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 12.33× | ||
| 02 | Chadwick Boseman | Movies & TV | 12.08× | ||
| 03 | Elderly care | Health | 8.03× | ||
| 04 | Vanessa Kirby | Movies & TV | 6.70× | ||
| 05 | Politico | Politics & Society | 5.86× | ||
| 06 | FedEx | Business & Career | 5.16× | ||
| 07 | Robert Redford | Movies & TV | 5.05× | ||
| 08 | Renewable energy | Business & Career | 4.87× | ||
| 09 | Sustainable energy | Home & Garden | 4.82× | ||
| 10 | Michael B. Jordan | Movies & TV | 4.42× | ||
| 11 | MSNBC | Movies & TV | 4.39× | ||
| 12 | Philanthropy | Arts & Culture | 3.40× | ||
| 13 | Activism | Politics & Society | 2.57× | ||
| 14 | Mortgage loans | Business & Career | 2.52× | ||
| 15 | McDonald's | Food & Beverages | 2.45× | ||
| 16 | Subway | Food & Beverages | 2.30× | ||
| 17 | Internet & Social Media | 2.14× | |||
| 18 | Internet & Social Media | 1.94× | |||
| 19 | Podcast | Music & Radio | 1.90× | ||
| 20 | Airbnb | Travel & Leisure | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.24× | |
| Family Orientation | CONSERVATISM | 2.30× | |
| Sustainability | BALANCE | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Sports Activity | POWER | 0.92× |
Rosa Parks has an estimated audience of 4,494,170 people in United States, concentrated in Texas and California.
65.8% of Rosa Parks fans are female, 34.2% are male, with an average age of 37.2 years.
Rosa Parks fans show strongest brand affinity for FedEx (5.16×), Renewable energy (4.87×), and Robert Redford (5.05×) over the country average.
Rosa Parks fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rosa Parks itself, the audience over-indexes on Renewable energy (4.87×), Robert Redford (5.05×), Sustainable energy (4.82×), and Nobel Peace Prize (12.33×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rosa Parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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