Rosa Parks Audience in United States

Rosa Parks logo

Rosa Parks has an estimated audience of 4,482,274 people in United States. 65.8% are female, 34.2% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Harlow, Whataburger, Electrolyte, Stamp collecting, Israel.

The average Rosa Parks fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harlow, Whataburger, Electrolyte, with strongest over-indexing on Harlow (18.43× the country average). Demographically, the Rosa Parks audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Rosa Parks fans

Demographic split for Rosa Parks audience in United States
MetricValue
Female65.8%
Male34.2%
Average age37.2
Estimated audience size4,482,274

Audience persona

The typical Rosa Parks fan in United States is more female, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for Rosa Parks in United States
RegionReachAffinity
California493,7241×
Texas488,4621.27×
Florida421,9461.39×
New York285,0531.14×
Georgia213,2381.54×
North Carolina175,6271.3×
Illinois162,0911.09×
Pennsylvania154,0121.02×
Michigan144,4101.23×
Ohio135,5790.98×
New Jersey130,7621.15×
Virginia130,3421.19×
Tennessee112,5731.25×
Alabama105,4171.68×
Maryland104,7621.36×
Louisiana91,8281.59×
South Carolina88,4241.31×
Indiana85,2511.04×
Washington83,8150.93×
Massachusetts82,4410.93×
Arizona81,8010.89×
Missouri71,6220.99×
Mississippi68,5231.86×
Kentucky57,4081.02×
Oklahoma51,4701.03×
Wisconsin51,1030.76×
Minnesota50,8410.79×
Colorado49,8160.71×
Oregon42,4900.83×
Connecticut42,1580.94×
Arkansas39,8231.08×
Nevada39,2580.91×
Utah31,7410.79×
Kansas31,1700.88×
Iowa29,7340.81×
West Virginia20,9811.01×
Washington, District of Columbia20,3801.51×
Nebraska18,5200.82×
New Mexico17,4290.78×
Idaho14,9340.66×
Hawaii12,9860.67×
Delaware12,4291.01×
Rhode Island11,2200.79×
New Hampshire11,0820.63×
Maine9,7220.61×
South Dakota7,7830.75×
North Dakota7,4420.81×
Montana7,3460.59×
Alaska5,8570.61×
Vermont4,1590.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rosa Parks audience
BrandAffinityCategory
Harlow18.43×Travel & Leisure
Whataburger1.72×Food & Beverages
Electrolyte4.07×Health
Stamp collecting3.99×Home & Garden
Israel1.75×Travel & Leisure
Natural rubber1.7×Cars & Mobility
Buying and Selling Real Estate6.37×Home & Garden
Corona (band)4.55×Music & Radio
headspace6.84×Health
Nationality1.51×Politics & Society
Wok4.6×Food & Beverages
Jingoism1.5×Politics & Society
Home staging3.5×Home & Garden
Governor of Michigan4.92×Politics & Society
Personality3.96×Business & Career
Tierra Cali4.79×Travel & Leisure
Layne Staley3.94×Music & Radio
Solo climbing4.26×Sports
Ira Glass10.56×Music & Radio
Steampunk2.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rosa Parks audience
TraitClusterScore
PatriotismCONSERVATISM2.95
Risk AppetiteTHRILL2.32
LGBTQ+ IdentityOPEN2.06
Luxury OrientationPREMIUM1.62
SustainabilityBALANCE1.44
Urban LifestyleOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Rosa Parks
CountryShare
United States39.9%
France12.0%
Germany6.9%

See Rosa Parks audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Rosa Parks have in United States?

Rosa Parks has an estimated audience of 4,482,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Rosa Parks fans?

65.8% of Rosa Parks fans are female, 34.2% are male, with an average age of 37.2 years.

Which brands do Rosa Parks fans like most?

Rosa Parks fans show strongest brand affinity for Harlow (18.43×), Whataburger (1.72×), and Electrolyte (4.07×) over the country average.

Where do Rosa Parks fans live in United States?

Rosa Parks fans in United States are most concentrated in California (reach 493,724), Texas (reach 488,462), and Florida (reach 421,946). These three regions account for the largest share of the active audience.

What other brands do Rosa Parks fans also like?

Beyond Rosa Parks itself, the audience over-indexes on Whataburger (1.72×), Electrolyte (4.07×), Stamp collecting (3.99×), and Israel (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rosa Parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.