Saffron Audience in United States
Saffron has an estimated audience of 525,135 people in United States. 73.1% are female, 26.9% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
The average Saffron fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Saffron audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Saffron fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 38.6 |
| Estimated audience size | 525,135 |
Audience persona
The typical Saffron fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,706 | 1.22× |
| Texas | 49,405 | 1.09× |
| Florida | 33,777 | 0.95× |
| New York | 30,783 | 1.05× |
| Pennsylvania | 18,422 | 1.04× |
| Illinois | 17,613 | 1.01× |
| Virginia | 16,891 | 1.32× |
| Georgia | 16,332 | 1.01× |
| Michigan | 16,138 | 1.18× |
| North Carolina | 15,900 | 1.01× |
| Ohio | 15,085 | 0.93× |
| New Jersey | 13,593 | 1.02× |
| Washington | 12,412 | 1.18× |
| Arizona | 11,301 | 1.05× |
| Massachusetts | 10,779 | 1.04× |
| Tennessee | 9,782 | 0.93× |
| Wisconsin | 9,586 | 1.21× |
| South Carolina | 9,504 | 1.2× |
| Missouri | 9,470 | 1.12× |
| Colorado | 8,856 | 1.07× |
| Indiana | 8,651 | 0.9× |
| Maryland | 8,516 | 0.94× |
| Minnesota | 7,346 | 0.98× |
| Louisiana | 7,301 | 1.08× |
| Oklahoma | 7,263 | 1.25× |
| Oregon | 6,683 | 1.11× |
| Alabama | 6,674 | 0.91× |
| Nevada | 5,814 | 1.14× |
| Kentucky | 5,784 | 0.88× |
| Connecticut | 4,970 | 0.94× |
| Utah | 4,844 | 1.03× |
| Arkansas | 4,723 | 1.09× |
| Kansas | 3,987 | 0.96× |
| Iowa | 3,785 | 0.87× |
| Mississippi | 3,296 | 0.76× |
| Idaho | 2,783 | 1.06× |
| Nebraska | 2,774 | 1.05× |
| New Mexico | 2,208 | 0.84× |
| Hawaii | 2,194 | 0.97× |
| New Hampshire | 1,893 | 0.91× |
| West Virginia | 1,892 | 0.77× |
| Maine | 1,774 | 0.94× |
| Montana | 1,638 | 1.12× |
| Washington, District of Columbia | 1,505 | 0.95× |
| Rhode Island | 1,321 | 0.79× |
| Delaware | 1,138 | 0.79× |
| Alaska | 1,007 | 0.9× |
| South Dakota | 944 | 0.78× |
| North Dakota | 930 | 0.86× |
| Vermont | 836 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.61× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
| Fiverr | 14.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| Design Affinity | PREMIUM | 1.57 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Travelling | THRILL | 1.41 |
| Urban Lifestyle | OPEN | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.2% |
| India | 12.6% |
| United States | 5.0% |
See Saffron audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Saffron have in United States?
Saffron has an estimated audience of 525,135 people in United States, concentrated in California and Texas.
What is the gender split and age of Saffron fans?
73.1% of Saffron fans are female, 26.9% are male, with an average age of 38.6 years.
Which brands do Saffron fans like most?
Saffron fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Saffron fans live in United States?
Saffron fans in United States are most concentrated in California (reach 70,706), Texas (reach 49,405), and Florida (reach 33,777). These three regions account for the largest share of the active audience.
What other brands do Saffron fans also like?
Beyond Saffron itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Saffron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.