Saffron Audience in United States

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Saffron has an estimated audience of 525,135 people in United States. 73.1% are female, 26.9% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Dog breed, The Historian.

The average Saffron fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Saffron audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Saffron fans

Demographic split for Saffron audience in United States
MetricValue
Female73.1%
Male26.9%
Average age38.6
Estimated audience size525,135

Audience persona

The typical Saffron fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Saffron in United States
RegionReachAffinity
California70,7061.22×
Texas49,4051.09×
Florida33,7770.95×
New York30,7831.05×
Pennsylvania18,4221.04×
Illinois17,6131.01×
Virginia16,8911.32×
Georgia16,3321.01×
Michigan16,1381.18×
North Carolina15,9001.01×
Ohio15,0850.93×
New Jersey13,5931.02×
Washington12,4121.18×
Arizona11,3011.05×
Massachusetts10,7791.04×
Tennessee9,7820.93×
Wisconsin9,5861.21×
South Carolina9,5041.2×
Missouri9,4701.12×
Colorado8,8561.07×
Indiana8,6510.9×
Maryland8,5160.94×
Minnesota7,3460.98×
Louisiana7,3011.08×
Oklahoma7,2631.25×
Oregon6,6831.11×
Alabama6,6740.91×
Nevada5,8141.14×
Kentucky5,7840.88×
Connecticut4,9700.94×
Utah4,8441.03×
Arkansas4,7231.09×
Kansas3,9870.96×
Iowa3,7850.87×
Mississippi3,2960.76×
Idaho2,7831.06×
Nebraska2,7741.05×
New Mexico2,2080.84×
Hawaii2,1940.97×
New Hampshire1,8930.91×
West Virginia1,8920.77×
Maine1,7740.94×
Montana1,6381.12×
Washington, District of Columbia1,5050.95×
Rhode Island1,3210.79×
Delaware1,1380.79×
Alaska1,0070.9×
South Dakota9440.78×
North Dakota9300.86×
Vermont8360.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saffron audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Dog breed1.83×Pets & Animals
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Janitor2.73×Home & Garden
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.14×Travel & Leisure
charvel guitars12.76×Music & Radio
Women's empowerment1.73×Politics & Society
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.52×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Layne Staley1.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saffron audience
TraitClusterScore
IndulgenceJOY2.15
Design AffinityPREMIUM1.57
Healthy LifestyleBALANCE1.51
TravellingTHRILL1.41
Urban LifestyleOPEN1.39
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Saffron
CountryShare
Italy37.2%
India12.6%
United States5.0%

See Saffron audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Saffron have in United States?

Saffron has an estimated audience of 525,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Saffron fans?

73.1% of Saffron fans are female, 26.9% are male, with an average age of 38.6 years.

Which brands do Saffron fans like most?

Saffron fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Saffron fans live in United States?

Saffron fans in United States are most concentrated in California (reach 70,706), Texas (reach 49,405), and Florida (reach 33,777). These three regions account for the largest share of the active audience.

What other brands do Saffron fans also like?

Beyond Saffron itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Dog breed (1.83×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saffron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.