Saint John, U.S. Virgin Islands Audience in United States
Saint John, U.S. Virgin Islands has an estimated audience of 1,300,180 people in United States. 61.7% are female, 38.3% are male, average age 43.4. Top regions: New York, Florida, Texas. Top brand affinities: Who Wants to Be a Millionaire?, Elsword, Kenosha, Wisconsin, Whataburger, Pillow.
The average Saint John, U.S. Virgin Islands fan in United States is 43.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Who Wants to Be a Millionaire?, Elsword, Kenosha, Wisconsin, with strongest over-indexing on Who Wants to Be a Millionaire? (27.17× the country average). Demographically, the Saint John, U.S. Virgin Islands audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Saint John, U.S. Virgin Islands fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 43.4 |
| Estimated audience size | 1,300,180 |
Audience persona
The typical Saint John, U.S. Virgin Islands fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 88,302 | 1.22× |
| Florida | 86,342 | 0.98× |
| Texas | 80,813 | 0.72× |
| California | 61,281 | 0.43× |
| Massachusetts | 54,343 | 2.12× |
| North Carolina | 54,152 | 1.38× |
| Pennsylvania | 51,975 | 1.19× |
| Ohio | 43,308 | 1.08× |
| New Jersey | 42,868 | 1.3× |
| Georgia | 38,705 | 0.97× |
| Illinois | 37,117 | 0.86× |
| Virginia | 36,369 | 1.15× |
| Michigan | 34,857 | 1.03× |
| Tennessee | 29,980 | 1.15× |
| South Carolina | 26,342 | 1.35× |
| Maryland | 24,780 | 1.11× |
| Indiana | 23,909 | 1.01× |
| Minnesota | 21,051 | 1.13× |
| Missouri | 20,463 | 0.98× |
| Colorado | 19,982 | 0.98× |
| Wisconsin | 19,885 | 1.02× |
| Connecticut | 19,649 | 1.51× |
| Kentucky | 17,256 | 1.06× |
| Washington | 15,080 | 0.58× |
| Louisiana | 14,772 | 0.88× |
| Alabama | 14,385 | 0.79× |
| Arizona | 14,266 | 0.54× |
| Oklahoma | 11,400 | 0.79× |
| New Hampshire | 10,935 | 2.13× |
| Iowa | 10,721 | 1× |
| Kansas | 9,538 | 0.93× |
| Oregon | 9,281 | 0.62× |
| Mississippi | 8,825 | 0.82× |
| Arkansas | 8,283 | 0.77× |
| Utah | 7,734 | 0.66× |
| Maine | 7,430 | 1.6× |
| Rhode Island | 6,351 | 1.53× |
| Nebraska | 6,031 | 0.93× |
| Nevada | 5,904 | 0.47× |
| Washington, District of Columbia | 4,726 | 1.21× |
| Vermont | 4,635 | 2.03× |
| Delaware | 4,514 | 1.26× |
| Idaho | 4,505 | 0.69× |
| West Virginia | 4,086 | 0.67× |
| Montana | 3,086 | 0.86× |
| New Mexico | 2,949 | 0.45× |
| Hawaii | 2,738 | 0.49× |
| South Dakota | 2,312 | 0.77× |
| North Dakota | 1,827 | 0.68× |
| Alaska | 1,328 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 27.17× | Movies & TV |
| Elsword | 22.73× | Games |
| Kenosha, Wisconsin | 12.65× | Travel & Leisure |
| Whataburger | 1.59× | Food & Beverages |
| Pillow | 1.57× | Home & Garden |
| Nebraska Cornhuskers football | 2.38× | Sports |
| Kendra Scott | 1.81× | Fashion & Accessoires |
| JDSU | 1.81× | Business & Career |
| JET Programme | 19.46× | Business & Career |
| Corona (band) | 2.96× | Music & Radio |
| Urban horticulture | 1.77× | Home & Garden |
| Native American Hoop Dance | 18.25× | Arts & Culture |
| Governor of Michigan | 3.26× | Politics & Society |
| Kento Yamazaki | 4.86× | Movies & TV |
| Public speaking | 1.7× | Politics & Society |
| Mathcore | 3.35× | Music & Radio |
| Goop | 2.06× | Internet & Social Media |
| Hebe | 2.5× | Home & Garden |
| Fairy godmother | 2.7× | Literature |
| headspace | 3.26× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.5 |
| Individualism | JOY | 1.4 |
| Family Orientation | CONSERVATISM | 1.38 |
| Spirituality | BALANCE | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.0% |
| Brazil | 15.9% |
| Italy | 11.7% |
See Saint John, U.S. Virgin Islands audiences in other countries
- Saint John, U.S. Virgin Islands — Germany
- Saint John, U.S. Virgin Islands — United Kingdom
- Saint John, U.S. Virgin Islands — France
- Saint John, U.S. Virgin Islands — Italy
- Saint John, U.S. Virgin Islands — Spain
- Saint John, U.S. Virgin Islands — Brazil
- Saint John, U.S. Virgin Islands — Japan
- Saint John, U.S. Virgin Islands — South Korea
- Saint John, U.S. Virgin Islands — India
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Saint John, U.S. Virgin Islands have in United States?
Saint John, U.S. Virgin Islands has an estimated audience of 1,300,180 people in United States, concentrated in New York and Florida.
What is the gender split and age of Saint John, U.S. Virgin Islands fans?
61.7% of Saint John, U.S. Virgin Islands fans are female, 38.3% are male, with an average age of 43.4 years.
Which brands do Saint John, U.S. Virgin Islands fans like most?
Saint John, U.S. Virgin Islands fans show strongest brand affinity for Who Wants to Be a Millionaire? (27.17×), Elsword (22.73×), and Kenosha, Wisconsin (12.65×) over the country average.
Where do Saint John, U.S. Virgin Islands fans live in United States?
Saint John, U.S. Virgin Islands fans in United States are most concentrated in New York (reach 88,302), Florida (reach 86,342), and Texas (reach 80,813). These three regions account for the largest share of the active audience.
What other brands do Saint John, U.S. Virgin Islands fans also like?
Beyond Saint John, U.S. Virgin Islands itself, the audience over-indexes on Elsword (22.73×), Kenosha, Wisconsin (12.65×), Whataburger (1.59×), and Pillow (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Saint John, U.S. Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.