Rascasse Audience Intelligence

Saint John, U.S. Virgin Islands Audience in United States

A data profile of the people who buy, follow and care about Saint John, U.S. Virgin Islands in United States — modelled from more than twelve digital signal sources. Saint John, U.S. Virgin Islands has an estimated audience of 1,300,180 people in United States.

#18among Island in United States#1679among POI in United States#1490in Travel & Leisure

The average Saint John, U.S. Virgin Islands fan in United States is 43.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Mission: Impossible, True Lies, Austin Powers (film series), with strongest over-indexing on Mission: Impossible (16.4× the country average).

Demographically, the Saint John, U.S. Virgin Islands audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint John, U.S. Virgin Islands fan in United States is more female, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Mission: Impossible.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint John, U.S. Virgin Islands profile in United States.

Audience size
1.3M
in United States
Gender
61.7%♀
38.3% male
Age
43.4
average years
Country rank
#19706
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint John, U.S. Virgin Islands fans

61.7% are female, 38.3% are male, average age 43.4.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Saint John, U.S. Virgin Islands audience in United States
MetricValue
Female61.7%
Male38.3%
Average age43.4
Estimated audience size1,300,180
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Saint John, U.S. Virgin Islands audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3918%
40-4926%
50+30%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Saint John, U.S. Virgin Islands audience comes from United States.

Worldwide audience distribution share by country for Saint John, U.S. Virgin Islands
CountryShare
United States50.0%
Brazil15.9%
Italy11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint John, U.S. Virgin Islands audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint John, U.S. Virgin Islands fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K2.07×
02Maine~10K2.06×
03Vermont~5K2.02×
04Massachusetts~50K1.96×
05Connecticut~20K1.54×
06Rhode Island~5K1.32×
07Delaware~4K1.24×
08Virginia~40K1.22×
09North Carolina~50K1.17×
10South Carolina~20K1.17×
11Pennsylvania~50K1.09×
12Washington, District of Columbia~4K1.08×
13Wisconsin~20K1.07×
14Maryland~20K1.05×
15New Jersey~30K1.04×
16Ohio~40K1.02×
17Indiana~20K1.02×
18Missouri~20K1.02×
19Kansas~10K1.02×
20Iowa~10K1.00×
21New York~70K0.99×
22Michigan~30K0.99×
23Tennessee~30K0.97×
24Kentucky~20K0.97×
25Louisiana~20K0.95×
26Montana~3K0.94×
27South Dakota~3K0.94×
28Minnesota~20K0.93×
29Arkansas~10K0.93×
30Nebraska~6K0.92×
31North Dakota~2K0.91×
32Georgia~40K0.90×
33Colorado~20K0.90×
34Mississippi~10K0.89×
35Florida~80K0.88×
36Alabama~20K0.87×
37Oklahoma~10K0.85×
38West Virginia~5K0.85×
39Alaska~2K0.85×
40Illinois~40K0.84×
41Idaho~5K0.80×
42Texas~80K0.73×
43Utah~8K0.72×
44Hawaii~4K0.71×
45New Mexico~4K0.67×
46Oregon~9K0.63×
47Arizona~20K0.59×
48Nevada~7K0.59×
49Washington~10K0.56×
50California~60K0.40×
Fig. 06

Affinity by region

Affinity by region — Saint John, U.S. Virgin Islands, United States
0.40×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint John, U.S. Virgin Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint John, U.S. Virgin Islands audience
#·InterestCategoryAffinity×
01True LiesMovies & TV50.67×
02CuraçaoTravel & Leisure27.99×
03T. S. EliotLiterature24.21×
04Austin Powers (film series)Movies & TV17.92×
05Michael RookerMovies & TV17.92×
06Barry WhiteMusic & Radio17.92×
07GuadeloupeTravel & Leisure16.69×
08Mission: ImpossibleMovies & TV16.40×
09ExxonMobilCars & Mobility10.07×
10Elderly careHealth9.52×
11QVCMovies & TV5.90×
12Sustainable energyHome & Garden5.05×
13Renewable energyBusiness & Career5.01×
14Weather forecastingHome & Garden4.96×
15FedExBusiness & Career4.73×
16IslandTravel & Leisure3.69×
17Solar energyHome & Garden3.23×
18Mortgage loansBusiness & Career2.75×
19Discount storesShopping2.67×
20PinterestInternet & Social Media2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint John, U.S. Virgin Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint John, U.S. Virgin Islands audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.68×
PatriotismCONSERVATISM2.08×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint John, U.S. Virgin Islands audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint John, U.S. Virgin Islands have in United States?

Saint John, U.S. Virgin Islands has an estimated audience of 1,300,180 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Saint John, U.S. Virgin Islands fans?

61.7% of Saint John, U.S. Virgin Islands fans are female, 38.3% are male, with an average age of 43.4 years.

03

Which brands do Saint John, U.S. Virgin Islands fans like most?

Saint John, U.S. Virgin Islands fans show strongest brand affinity for Mission: Impossible (16.4×), True Lies (50.67×), and Austin Powers (film series) (17.92×) over the country average.

04

Where do Saint John, U.S. Virgin Islands fans live in United States?

Saint John, U.S. Virgin Islands fans in United States are most concentrated in Texas (reach ~80K), Florida (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Saint John, U.S. Virgin Islands fans also like?

Beyond Saint John, U.S. Virgin Islands itself, the audience over-indexes on True Lies (50.67×), Austin Powers (film series) (17.92×), Curaçao (27.99×), and FedEx (4.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint John, U.S. Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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