Saint John, U.S. Virgin Islands Audience in United States

Saint John, U.S. Virgin Islands has an estimated audience of 1,300,180 people in United States. 61.7% are female, 38.3% are male, average age 43.4. Top regions: New York, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, True Lies, Microblogging, Singer-songwriter.

The average Saint John, U.S. Virgin Islands fan in United States is 43.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, True Lies, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Saint John, U.S. Virgin Islands audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Saint John, U.S. Virgin Islands fans

Demographic split for Saint John, U.S. Virgin Islands audience in United States
MetricValue
Female61.7%
Male38.3%
Average age43.4
Estimated audience size1,300,180

Audience persona

The typical Saint John, U.S. Virgin Islands fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Saint John, U.S. Virgin Islands in United States
RegionReachAffinity
New York88,3021.22×
Florida86,3420.98×
Texas80,8130.72×
California61,2810.43×
Massachusetts54,3432.12×
North Carolina54,1521.38×
Pennsylvania51,9751.19×
Ohio43,3081.08×
New Jersey42,8681.3×
Georgia38,7050.97×
Illinois37,1170.86×
Virginia36,3691.15×
Michigan34,8571.03×
Tennessee29,9801.15×
South Carolina26,3421.35×
Maryland24,7801.11×
Indiana23,9091.01×
Minnesota21,0511.13×
Missouri20,4630.98×
Colorado19,9820.98×
Wisconsin19,8851.02×
Connecticut19,6491.51×
Kentucky17,2561.06×
Washington15,0800.58×
Louisiana14,7720.88×
Alabama14,3850.79×
Arizona14,2660.54×
Oklahoma11,4000.79×
New Hampshire10,9352.13×
Iowa10,721
Kansas9,5380.93×
Oregon9,2810.62×
Mississippi8,8250.82×
Arkansas8,2830.77×
Utah7,7340.66×
Maine7,4301.6×
Rhode Island6,3511.53×
Nebraska6,0310.93×
Nevada5,9040.47×
Washington, District of Columbia4,7261.21×
Vermont4,6352.03×
Delaware4,5141.26×
Idaho4,5050.69×
West Virginia4,0860.67×
Montana3,0860.86×
New Mexico2,9490.45×
Hawaii2,7380.49×
South Dakota2,3120.77×
North Dakota1,8270.68×
Alaska1,3280.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint John, U.S. Virgin Islands audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
True Lies61.29×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Aruba20.68×Travel & Leisure
Income tax13.19×Business & Career
Kia Sportage22.73×Cars & Mobility
Curaçao29.83×Travel & Leisure
Austin Powers (film series)17.92×Movies & TV
Capital One3.08×Business & Career
Michael Rooker17.92×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Guadeloupe19.46×Travel & Leisure
Google Maps2.61×Internet & Social Media
Island4.34×Travel & Leisure
Barry White18.25×Music & Radio
LINE13.22×Technology & Electronics
southwest airlines3.37×Travel & Leisure
Mission: Impossible6.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint John, U.S. Virgin Islands audience
TraitClusterScore
Community OrientationOPEN1.5
IndividualismJOY1.4
Family OrientationCONSERVATISM1.38
SpiritualityBALANCE1.29
SustainabilityBALANCE1.28
PatriotismCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Saint John, U.S. Virgin Islands
CountryShare
United States50.0%
Brazil15.9%
Italy11.7%

See Saint John, U.S. Virgin Islands audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Saint John, U.S. Virgin Islands have in United States?

Saint John, U.S. Virgin Islands has an estimated audience of 1,300,180 people in United States, concentrated in New York and Florida.

What is the gender split and age of Saint John, U.S. Virgin Islands fans?

61.7% of Saint John, U.S. Virgin Islands fans are female, 38.3% are male, with an average age of 43.4 years.

Which brands do Saint John, U.S. Virgin Islands fans like most?

Saint John, U.S. Virgin Islands fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and True Lies (61.29×) over the country average.

Where do Saint John, U.S. Virgin Islands fans live in United States?

Saint John, U.S. Virgin Islands fans in United States are most concentrated in New York (reach 88,302), Florida (reach 86,342), and Texas (reach 80,813). These three regions account for the largest share of the active audience.

What other brands do Saint John, U.S. Virgin Islands fans also like?

Beyond Saint John, U.S. Virgin Islands itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), True Lies (61.29×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint John, U.S. Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.