Rascasse Audience Intelligence

Salta Audience in United States

A data profile of the people who buy, follow and care about Salta in United States — modelled from more than twelve digital signal sources. Salta has an estimated audience of 355,148 people in United States.

#554among City in United States#5037among POI in United States#3647in Travel & Leisure

The average Salta fan in United States is 39.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Atlético Madrid, Colorado Rockies, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (19.24× the country average).

Demographically, the Salta audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salta fan in United States is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salta profile in United States.

Audience size
355K
in United States
Gender
43.6%♀
56.4% male
Age
39.1
average years
Country rank
#44287
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salta fans

43.6% are female, 56.4% are male, average age 39.1.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Salta audience in United States
MetricValue
Female43.6%
Male56.4%
Average age39.1
Estimated audience size355,148
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Salta audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4924%
50+16%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Salta audience comes from United States.

Worldwide audience distribution share by country for Salta
CountryShare
Argentina45.6%
United States9.7%
Mexico7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salta audience in United States is strongest.

Fig. 05

Top regions by affinity

Salta fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K2.16×
02Washington, District of Columbia~2K2.06×
03New York~30K1.66×
04Utah~5K1.59×
05Colorado~8K1.35×
06Florida~30K1.31×
07Georgia~10K1.31×
08Michigan~10K1.26×
09Virginia~10K1.26×
10Connecticut~4K1.16×
11Massachusetts~8K1.13×
12Alaska<1K1.13×
13California~40K1.12×
14Oregon~4K1.05×
15Vermont<1K1.05×
16New Jersey~9K1.04×
17Washington~7K1.03×
18Montana~1K1.02×
19North Dakota<1K1.02×
20Maryland~6K1.00×
21South Dakota<1K1.00×
22Idaho~2K0.96×
23Maine~1K0.96×
24Delaware<1K0.95×
25North Carolina~10K0.94×
26Illinois~10K0.93×
27Hawaii~1K0.93×
28Rhode Island~1K0.93×
29New Hampshire~1K0.92×
30New Mexico~2K0.91×
31Arizona~7K0.90×
32West Virginia~1K0.90×
33Louisiana~4K0.89×
34Mississippi~3K0.89×
35Pennsylvania~10K0.87×
36South Carolina~5K0.87×
37Oklahoma~3K0.87×
38Nebraska~2K0.87×
39Nevada~3K0.86×
40Arkansas~3K0.86×
41Kansas~2K0.86×
42Wisconsin~4K0.84×
43Minnesota~4K0.83×
44Tennessee~6K0.82×
45Iowa~2K0.82×
46Alabama~4K0.80×
47Kentucky~4K0.80×
48Missouri~4K0.78×
49Indiana~5K0.76×
50Ohio~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Salta, United States
0.70×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salta audience
#·InterestCategoryAffinity×
01CA OsasunaSports29.05×
02Deportivo AlavésSports27.27×
03Atlético MadridSports19.24×
04FC Schalke 04Sports17.89×
05FC DallasSports16.78×
06Sevilla FCSports14.27×
07Colorado RockiesSports11.70×
08A.S. RomaSports9.74×
09HandballSports7.97×
10San Diego PadresSports6.68×
11Milwaukee BrewersSports5.83×
12Jessica AlbaMovies & TV5.16×
13Paris Saint-GermainSports5.16×
14Pittsburgh PiratesSports4.95×
15Public transportCars & Mobility3.89×
16FanaticsFashion & Accessoires3.89×
17Detroit TigersSports3.88×
18Sports clubSports3.67×
19Real Madrid C.F.Sports3.48×
20FC BarcelonaSports3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salta audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
TraditionCONSERVATISM1.36×
Urban LifestyleOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salta audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.43×
Pet OwnershipJOY0.60×
Sports ActivityPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salta have in United States?

Salta has an estimated audience of 355,148 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Salta fans?

43.6% of Salta fans are female, 56.4% are male, with an average age of 39.1 years.

03

Which brands do Salta fans like most?

Salta fans show strongest brand affinity for Atlético Madrid (19.24×), Colorado Rockies (11.7×), and Milwaukee Brewers (5.83×) over the country average.

04

Where do Salta fans live in United States?

Salta fans in United States are most concentrated in Texas (reach ~70K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Salta fans also like?

Beyond Salta itself, the audience over-indexes on Colorado Rockies (11.7×), Milwaukee Brewers (5.83×), Real Madrid C.F. (3.48×), and Detroit Tigers (3.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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