Santa Fe, New Mexico Audience in United States

Santa Fe, New Mexico logo

Santa Fe, New Mexico has an estimated audience of 2,127,515 people in United States. 52.9% are female, 47.1% are male, average age 42.8. Top regions: Texas, California, New Mexico. Top brand affinities: Capital One, Diane Keaton, Google Maps, CarGurus, Kit Harington.

The average Santa Fe, New Mexico fan in United States is 42.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New Mexico. Top brand affinities include Capital One, Diane Keaton, Google Maps, with strongest over-indexing on Capital One (14.29× the country average). Demographically, the Santa Fe, New Mexico audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santa Fe, New Mexico fans

Demographic split for Santa Fe, New Mexico audience in United States
MetricValue
Female52.9%
Male47.1%
Average age42.8
Estimated audience size2,127,515

Audience persona

The typical Santa Fe, New Mexico fan in United States is balanced, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Santa Fe, New Mexico in United States
RegionReachAffinity
Texas305,1441.67×
California204,3830.87×
New Mexico99,0459.28×
Florida87,9530.61×
Colorado82,0372.45×
New York81,3710.68×
Arizona78,9371.82×
Illinois56,4440.8×
Georgia37,9130.58×
Washington37,9100.89×
Pennsylvania37,3350.52×
Ohio36,6310.56×
North Carolina36,6000.57×
Oklahoma34,4551.46×
Michigan31,9970.58×
Virginia31,4310.61×
New Jersey29,2470.54×
Massachusetts28,3010.68×
Missouri27,9800.82×
Tennessee27,9420.65×
Oregon24,8631.02×
Minnesota24,8460.82×
Indiana23,7330.61×
Wisconsin22,5450.7×
Kansas21,0901.26×
Utah20,3651.07×
Nevada19,3420.94×
Maryland19,2200.53×
Louisiana18,7380.68×
South Carolina18,3090.57×
Arkansas16,3510.93×
Kentucky15,7370.59×
Alabama14,9800.5×
Connecticut13,7120.64×
Iowa13,1580.75×
Idaho10,6401×
Nebraska10,3800.97×
Mississippi9,1260.52×
Montana8,2701.4×
Washington, District of Columbia5,7440.9×
Hawaii5,5910.61×
New Hampshire5,4990.66×
Maine5,3730.71×
Wyoming4,4311.41×
West Virginia4,0710.41×
South Dakota4,0550.82×
Rhode Island3,7740.56×
Alaska3,3720.74×
Vermont3,2030.86×
North Dakota3,0710.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Fe, New Mexico audience
BrandAffinityCategory
Capital One14.29×Business & Career
Diane Keaton17.33×Movies & TV
Google Maps10.89×Internet & Social Media
CarGurus15.93×Cars & Mobility
Kit Harington41.98×Movies & TV
Indeed.com8.3×Business & Career
AccuWeather12.24×Home & Garden
Billy Bob Thornton16.55×Movies & TV
Beetlejuice9.1×Movies & TV
Bruce Willis13.48×Movies & TV
Hyundai Elantra39.37×Cars & Mobility
Google News10.82×News
Matthew McConaughey16.03×Movies & TV
DeviantArt11.73×Internet & Social Media
Demi Moore15.03×Movies & TV
Nicole Kidman14.52×Movies & TV
Aaron Rodgers10.05×Sports
Peter Dinklage25.42×Movies & TV
Clint Eastwood13.98×Movies & TV
Enterprise Rent-A-Car9.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Fe, New Mexico audience
TraitClusterScore
SpiritualityBALANCE1.45
PatriotismCONSERVATISM1.4
Urban LifestyleOPEN1.39
Community OrientationOPEN1.36
TraditionCONSERVATISM1.33
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Santa Fe, New Mexico
CountryShare
United States51.8%
Mexico5.9%
Argentina4.7%

See Santa Fe, New Mexico audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santa Fe, New Mexico have in United States?

Santa Fe, New Mexico has an estimated audience of 2,127,515 people in United States, concentrated in Texas and California.

What is the gender split and age of Santa Fe, New Mexico fans?

52.9% of Santa Fe, New Mexico fans are female, 47.1% are male, with an average age of 42.8 years.

Which brands do Santa Fe, New Mexico fans like most?

Santa Fe, New Mexico fans show strongest brand affinity for Capital One (14.29×), Diane Keaton (17.33×), and Google Maps (10.89×) over the country average.

Where do Santa Fe, New Mexico fans live in United States?

Santa Fe, New Mexico fans in United States are most concentrated in Texas (reach 305,144), California (reach 204,383), and New Mexico (reach 99,045). These three regions account for the largest share of the active audience.

What other brands do Santa Fe, New Mexico fans also like?

Beyond Santa Fe, New Mexico itself, the audience over-indexes on Diane Keaton (17.33×), Google Maps (10.89×), CarGurus (15.93×), and Kit Harington (41.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Fe, New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.