Rascasse Audience Intelligence

Santos, São Paulo Audience in United States

A data profile of the people who buy, follow and care about Santos, São Paulo in United States — modelled from more than twelve digital signal sources. Santos, São Paulo has an estimated audience of 315,567 people in United States.

#598among City in United States#5523among POI in United States#3913in Travel & Leisure

The average Santos, São Paulo fan in United States is 35.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Fire Emblem, Vudu, Darkest Dungeon, with strongest over-indexing on Fire Emblem (59.57× the country average).

Demographically, the Santos, São Paulo audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santos, São Paulo fan in United States is balanced, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for Fire Emblem.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santos, São Paulo profile in United States.

Audience size
316K
in United States
Gender
45.2%♀
54.8% male
Age
35.5
average years
Country rank
#47086
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santos, São Paulo fans

45.2% are female, 54.8% are male, average age 35.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Santos, São Paulo audience in United States
MetricValue
Female45.2%
Male54.8%
Average age35.5
Estimated audience size315,567
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Santos, São Paulo audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Santos, São Paulo audience comes from United States.

Worldwide audience distribution share by country for Santos, São Paulo
CountryShare
Brazil61.8%
United States5.2%
Portugal5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santos, São Paulo audience in United States is strongest.

Fig. 05

Top regions by affinity

Santos, São Paulo fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K2.89×
02Colorado~10K2.57×
03Alaska~2K2.29×
04Florida~50K2.14×
05Alabama~7K1.50×
06Tennessee~9K1.44×
07Connecticut~5K1.44×
08Texas~40K1.42×
09California~50K1.31×
10New York~20K1.13×
11Ohio~10K1.11×
12Georgia~10K1.11×
13Louisiana~5K1.11×
14Oklahoma~4K1.07×
15Washington, District of Columbia~1K1.07×
16New Mexico~2K1.06×
17South Carolina~5K1.05×
18Maryland~6K1.03×
19Utah~3K1.00×
20Rhode Island<1K0.97×
21Illinois~10K0.96×
22Nevada~3K0.96×
23Virginia~7K0.95×
24Washington~6K0.90×
25Pennsylvania~9K0.89×
26Vermont<1K0.88×
27Kansas~2K0.87×
28North Carolina~8K0.86×
29Nebraska~1K0.86×
30Arizona~5K0.85×
31New Jersey~7K0.84×
32New Hampshire~1K0.84×
33Oregon~3K0.82×
34Delaware<1K0.81×
35Arkansas~2K0.78×
36North Dakota<1K0.77×
37Indiana~4K0.76×
38Hawaii~1K0.75×
39South Dakota<1K0.75×
40Maine<1K0.74×
41Iowa~2K0.73×
42Idaho~1K0.71×
43Montana<1K0.71×
44Missouri~4K0.69×
45Kentucky~3K0.69×
46West Virginia<1K0.68×
47Mississippi~2K0.67×
48Minnesota~3K0.65×
49Michigan~5K0.64×
50Wisconsin~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Santos, São Paulo, United States
0.61×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santos, São Paulo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santos, São Paulo audience
#·InterestCategoryAffinity×
01PlanescapeGames87.41×
02Darkest DungeonGames81.13×
03Fire EmblemGames59.57×
04Dragon QuestGames34.19×
05uolTechnology & Electronics30.67×
06ArtStationArts & Culture29.64×
07Kristen SchaalMovies & TV28.75×
08TransistorTechnology & Electronics28.59×
09Sixteen CandlesMovies & TV24.12×
10PeugeotCars & Mobility20.00×
11Allison JanneyMovies & TV20.00×
12Tower defenseGames20.00×
13Hay DayGames19.67×
14VuduInternet & Social Media19.33×
15Car clubCars & Mobility12.91×
16Web serverTechnology & Electronics9.85×
17Urban DictionaryInternet & Social Media8.39×
18Florida LotteryGames7.01×
19MetaphysicsBusiness & Career4.14×
20Las VegasTravel & Leisure3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santos, São Paulo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santos, São Paulo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.24×
SpiritualityBALANCE1.84×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santos, São Paulo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.81×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santos, São Paulo have in United States?

Santos, São Paulo has an estimated audience of 315,567 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Santos, São Paulo fans?

45.2% of Santos, São Paulo fans are female, 54.8% are male, with an average age of 35.5 years.

03

Which brands do Santos, São Paulo fans like most?

Santos, São Paulo fans show strongest brand affinity for Fire Emblem (59.57×), Vudu (19.33×), and Darkest Dungeon (81.13×) over the country average.

04

Where do Santos, São Paulo fans live in United States?

Santos, São Paulo fans in United States are most concentrated in Florida (reach ~50K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Santos, São Paulo fans also like?

Beyond Santos, São Paulo itself, the audience over-indexes on Vudu (19.33×), Darkest Dungeon (81.13×), Web server (9.85×), and Kristen Schaal (28.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santos, São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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