A data profile of the people who buy, follow and care about Santos, São Paulo in Brazil — modelled from more than twelve digital signal sources. Santos, São Paulo has an estimated audience of 3,743,579 people in Brazil.
Santos, São Paulo has an estimated audience of 3,743,579 people in Brazil. 62.3% are female, 37.7% are male, average age 39.9. Top brand affinities: Luka Modrić, Santos FC, Instagram, Country music, Rock music.
Top brand affinities include Luka Modrić, Santos FC, Instagram, with strongest over-indexing on Luka Modrić (15.53× the country average).
Demographically, the Santos, São Paulo audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Santos, São Paulo fan in Brazil is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Luka Modrić.
The key figures that characterise the Santos, São Paulo profile in Brazil.
62.3% are female, 37.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.9 |
| Estimated audience size | 3,743,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Santos, São Paulo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 61.8% |
| United States | 5.2% |
| Portugal | 5.0% |
The strongest cross-interests of the Santos, São Paulo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luka Modrić | Sports | 15.53× | ||
| 02 | Country music | Music & Radio | 2.16× | ||
| 03 | Rock music | Music & Radio | 2.15× | ||
| 04 | Pop music | Music & Radio | 2.12× | ||
| 05 | Internet & Social Media | 1.98× | |||
| 06 | Soul music | Music & Radio | 1.93× | ||
| 07 | Hip hop music | Music & Radio | 1.92× | ||
| 08 | Shopping malls | Shopping | 1.88× | ||
| 09 | Medicine | Business & Career | 1.74× | ||
| 10 | Santos FC | Sports | 1.70× | ||
| 11 | Telecommunication | Technology & Electronics | 1.70× | ||
| 12 | Jazz music | Music & Radio | 1.68× | ||
| 13 | Action movies | Movies & TV | 1.68× | ||
| 14 | Basketball | Sports | 1.65× | ||
| 15 | Hypermarket | Shopping | 1.65× | ||
| 16 | Samsung | Technology & Electronics | 1.62× | ||
| 17 | Samba | Music & Radio | 1.57× | ||
| 18 | Fragrances | Beauty & Wellness | 1.54× | ||
| 19 | Religion | Business & Career | 1.52× | ||
| 20 | Electronic music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Tradition | CONSERVATISM | 1.55× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Santos, São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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