Scissors Audience in United States

Scissors logo

Scissors has an estimated audience of 1,926,624 people in United States. 59.4% are female, 40.6% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Who Wants to Be a Millionaire?, Home equity, Vocal harmony, Hibachi.

The average Scissors fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Who Wants to Be a Millionaire?, Home equity, with strongest over-indexing on Historic site (5.14× the country average). Demographically, the Scissors audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Scissors fans

Demographic split for Scissors audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.3
Estimated audience size1,926,624

Audience persona

The typical Scissors fan in United States is more female, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Scissors in United States
RegionReachAffinity
California262,0631.24×
Texas216,0251.3×
Florida147,9041.13×
New York113,6121.06×
Pennsylvania70,5741.09×
Georgia70,0161.18×
Illinois69,2731.08×
North Carolina68,2741.18×
Ohio57,4320.97×
Michigan55,2611.1×
New Jersey48,4940.99×
Virginia48,1561.03×
Washington44,1651.14×
Arizona43,2271.1×
Tennessee39,5591.02×
Indiana38,2681.09×
Massachusetts36,4130.96×
Maryland35,8921.08×
Missouri31,4371.01×
South Carolina29,0581×
Wisconsin28,8150.99×
Louisiana28,1681.13×
Minnesota28,0391.02×
Colorado27,0140.89×
Alabama26,7831×
Kentucky24,4141.01×
Oklahoma24,0991.13×
Oregon22,4301.02×
Nevada19,6671.06×
Connecticut17,9050.93×
Utah17,4491.01×
Arkansas17,0321.07×
Mississippi16,3161.03×
Kansas14,9300.98×
Iowa14,7640.93×
New Mexico9,9461.03×
Hawaii9,3471.13×
Idaho8,8830.92×
Nebraska8,8390.91×
West Virginia8,5530.95×
New Hampshire5,9560.78×
Maine5,7660.84×
Rhode Island5,3590.87×
Washington, District of Columbia5,0240.87×
Delaware4,4790.84×
Montana4,3840.82×
South Dakota3,8460.86×
Alaska3,7970.92×
North Dakota3,5100.89×
Vermont2,4510.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scissors audience
BrandAffinityCategory
Historic site5.14×Arts & Culture
Who Wants to Be a Millionaire?8.46×Movies & TV
Home equity1.61×Home & Garden
Vocal harmony3.58×Music & Radio
Hibachi5.87×Food & Beverages
Governor of Michigan5.49×Politics & Society
Staycation2.44×Home & Garden
JDSU2.25×Business & Career
UK garage3.96×Music & Radio
Kendra Scott2.03×Fashion & Accessoires
Fairy godmother4.94×Literature
Goop3.16×Internet & Social Media
Grinch2.34×Movies & TV
Jesse Plemons2×Movies & TV
Saving1.53×Business & Career
Fox & Friends2.52×Movies & TV
Nebraska Cornhuskers football1.71×Sports
Home staging2.47×Home & Garden
Harlow5.26×Travel & Leisure
Mathcore3.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scissors audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
CreativityOPEN1.29
DIY MentalityTHRILL1.29
Price SensitivityPREMIUM1.25
Design AffinityPREMIUM1.22
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Scissors
CountryShare
United States20.4%
Thailand5.9%
Mexico5.5%

See Scissors audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Scissors have in United States?

Scissors has an estimated audience of 1,926,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Scissors fans?

59.4% of Scissors fans are female, 40.6% are male, with an average age of 38.3 years.

Which brands do Scissors fans like most?

Scissors fans show strongest brand affinity for Historic site (5.14×), Who Wants to Be a Millionaire? (8.46×), and Home equity (1.61×) over the country average.

Where do Scissors fans live in United States?

Scissors fans in United States are most concentrated in California (reach 262,063), Texas (reach 216,025), and Florida (reach 147,904). These three regions account for the largest share of the active audience.

What other brands do Scissors fans also like?

Beyond Scissors itself, the audience over-indexes on Who Wants to Be a Millionaire? (8.46×), Home equity (1.61×), Vocal harmony (3.58×), and Hibachi (5.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scissors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.