Rascasse Audience Intelligence

Scotch Tape Target Market in United States

A data profile of the people who buy, follow and care about Scotch Tape in United States — modelled from more than twelve digital signal sources. Scotch Tape has an estimated audience of 363,296 people in United States.

#4510among Brand in United States#2675in Business & Career

The average Scotch Tape fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dredd, Five Below, Key Food, with strongest over-indexing on Dredd (231.17× the country average).

Demographically, the Scotch Tape audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scotch Tape fan in United States is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Dredd.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scotch Tape profile in United States.

Audience size
363K
in United States
Gender
65.5%♀
34.5% male
Age
40.8
average years
Country rank
#43744
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scotch Tape

65.5% are female, 34.5% are male, average age 40.8.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Scotch Tape audience in United States
MetricValue
Female65.5%
Male34.5%
Average age40.8
Estimated audience size363,296
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Scotch Tape audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Scotch Tape audience comes from United States.

Worldwide audience distribution share by country for Scotch Tape
CountryShare
United States33.9%
France15.5%
Canada9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scotch Tape audience in United States is strongest.

Fig. 05

Top regions by affinity

Scotch Tape customers by region in United States
#RegionReachAffinity×
01California~50K1.29×
02Hawaii~2K1.28×
03New York~30K1.27×
04Minnesota~6K1.16×
05Texas~40K1.15×
06Illinois~10K1.15×
07New Jersey~10K1.13×
08Utah~4K1.13×
09Massachusetts~8K1.11×
10Washington~8K1.09×
11Connecticut~4K1.09×
12Oregon~4K1.07×
13Virginia~9K1.06×
14Maryland~7K1.06×
15Washington, District of Columbia~1K1.06×
16Pennsylvania~10K1.05×
17Iowa~3K1.05×
18Nebraska~2K1.05×
19Michigan~10K1.03×
20Arizona~8K1.03×
21Wisconsin~6K1.03×
22Nevada~4K1.03×
23Oklahoma~4K1.02×
24Kansas~3K1.02×
25Alaska<1K1.02×
26Florida~20K0.99×
27Indiana~7K0.99×
28Missouri~6K0.99×
29Ohio~10K0.98×
30New Mexico~2K0.98×
31Georgia~10K0.97×
32North Carolina~10K0.97×
33North Dakota<1K0.96×
34Idaho~2K0.95×
35New Hampshire~1K0.95×
36South Dakota<1K0.95×
37Maine~1K0.94×
38Rhode Island~1K0.94×
39Colorado~5K0.92×
40Louisiana~4K0.92×
41Arkansas~3K0.92×
42Delaware<1K0.92×
43Kentucky~4K0.91×
44Tennessee~6K0.90×
45Vermont<1K0.90×
46South Carolina~5K0.89×
47West Virginia~1K0.87×
48Mississippi~3K0.85×
49Montana<1K0.85×
50Alabama~4K0.83×
Fig. 06

Affinity by region

Affinity by region — Scotch Tape, United States
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scotch Tape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scotch Tape audience
#·InterestCategoryAffinity×
01DreddMovies & TV231.17×
02AeroplanTravel & Leisure46.89×
03Dutch WonderlandTravel & Leisure38.76×
04Key FoodShopping37.00×
05Little TikesKids & Family36.50×
06Abt ElectronicsShopping31.92×
07Fannie MaeBusiness & Career30.75×
08WD-40Home & Garden26.48×
09Goodyear Tire and Rubber CompanyCars & Mobility21.35×
10WellCareHealth21.11×
11Five BelowShopping16.68×
12Peter ThielBusiness & Career10.96×
13Holiday Inn ExpressTravel & Leisure10.72×
14NASDAQBusiness & Career5.30×
15GameStopGames5.19×
16Solar energyHome & Garden4.66×
17southwest airlinesTravel & Leisure4.37×
18FedExBusiness & Career3.86×
19Mortgage loansBusiness & Career3.60×
20McDonald'sFood & Beverages3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scotch Tape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scotch Tape audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.85×
Career OrientationPOWER1.95×
Price SensitivityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scotch Tape audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Healthy LifestyleBALANCE0.68×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scotch Tape's target market in United States?

Scotch Tape's target market in United States covers an estimated 363,296 people, concentrated in California and Texas.

02

What is the gender split and age of Scotch Tape customers?

65.5% of the Scotch Tape audience are female, 34.5% are male, with an average age of 40.8 years.

03

Which brands do Scotch Tape fans like most?

Scotch Tape fans show strongest brand affinity for Dredd (231.17×), Five Below (16.68×), and Key Food (37×) over the country average.

04

Where do Scotch Tape fans live in United States?

Scotch Tape fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Scotch Tape fans also like?

Beyond Scotch Tape itself, the audience over-indexes on Five Below (16.68×), Key Food (37×), WD-40 (26.48×), and Little Tikes (36.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Scotch Tape audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scotch Tape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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