Scottish Gaelic Audience in United States
Scottish Gaelic has an estimated audience of 469,556 people in United States. 63.8% are female, 36.2% are male, average age 44.6. Top brand affinities: Alaska, Natural rubber, Minnesota, Collectable, Nebraska.
Top brand affinities include Alaska, Natural rubber, Minnesota, with strongest over-indexing on Alaska (2.79× the country average). Demographically, the Scottish Gaelic audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Individualism.
Category: Politics & Society · Type: Topic
Demographics of Scottish Gaelic fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.6 |
| Estimated audience size | 469,556 |
Audience persona
The typical Scottish Gaelic fan in United States is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.79× | Travel & Leisure |
| Natural rubber | 2.4× | Cars & Mobility |
| Minnesota | 1.77× | Travel & Leisure |
| Collectable | 1.52× | Kids & Family |
| Nebraska | 2.42× | Travel & Leisure |
| Pillow | 1.87× | Home & Garden |
| Winemaking | 2.14× | Food & Beverages |
| Sinaloa | 1.72× | Travel & Leisure |
| Google Analytics | 1.99× | Internet & Social Media |
| Sailor | 1.78× | Travel & Leisure |
| Paul Dano | 1.87× | Movies & TV |
| Enfamil | 2.35× | Kids & Family |
| Necktie | 1.6× | Fashion & Accessoires |
| Kerala | 2.06× | Travel & Leisure |
| JTV (Indonesia) | 1.67× | |
| Dental hygienist | 1.79× | Health |
| Hypertext | 1.58× | Technology & Electronics |
| Kingdom of Judah | 1.88× | Politics & Society |
| Google Wallet | 1.81× | Technology & Electronics |
| Information technology consulting | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.83 |
| Individualism | JOY | 1.64 |
| Career Orientation | POWER | 1.54 |
| Tradition | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.48 |
| Convenience Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 39.2% |
| United States | 23.9% |
| Canada | 17.8% |
See Scottish Gaelic audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Scottish Gaelic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.