Rascasse Audience Intelligence

Secrets Maroma Beach Riviera Cancun Target Market in United States

A data profile of the people who buy, follow and care about Secrets Maroma Beach Riviera Cancun in United States — modelled from more than twelve digital signal sources. Secrets Maroma Beach Riviera Cancun has an estimated audience of 253,148 people in United States.

#5462among Brand in United States

The average Secrets Maroma Beach Riviera Cancun fan in United States is 41.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Casey Neistat, Travelocity, Popup camper, with strongest over-indexing on Casey Neistat (131.73× the country average).

Demographically, the Secrets Maroma Beach Riviera Cancun audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secrets Maroma Beach Riviera Cancun fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Casey Neistat.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secrets Maroma Beach Riviera Cancun profile in United States.

Audience size
253K
in United States
Gender
62.0%♀
38.0% male
Age
41.3
average years
Country rank
#52518
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Secrets Maroma Beach Riviera Cancun

62.0% are female, 38.0% are male, average age 41.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Secrets Maroma Beach Riviera Cancun audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.3
Estimated audience size253,148
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Secrets Maroma Beach Riviera Cancun audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4927%
50+19%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Secrets Maroma Beach Riviera Cancun audience comes from United States.

Worldwide audience distribution share by country for Secrets Maroma Beach Riviera Cancun
CountryShare
United States59.4%
Mexico17.1%
United Kingdom16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secrets Maroma Beach Riviera Cancun audience in United States is strongest.

Fig. 05

Top regions by affinity

Secrets Maroma Beach Riviera Cancun customers by region in United States
#RegionReachAffinity×
01Missouri~10K2.22×
02Nebraska~3K1.97×
03Illinois~20K1.71×
04Colorado~7K1.66×
05Iowa~3K1.53×
06Kansas~3K1.53×
07Oklahoma~5K1.48×
08Texas~30K1.45×
09Wisconsin~5K1.31×
10North Dakota<1K1.24×
11New Jersey~9K1.23×
12Minnesota~5K1.17×
13South Dakota<1K1.17×
14Arkansas~3K1.15×
15Indiana~6K1.12×
16Pennsylvania~10K1.10×
17Michigan~8K1.09×
18Georgia~9K1.05×
19Ohio~9K1.05×
20Utah~3K1.04×
21New York~20K1.03×
22Tennessee~6K1.03×
23Kentucky~4K1.03×
24Connecticut~3K0.99×
25Louisiana~3K0.98×
26Maryland~5K0.97×
27New Hampshire~1K0.97×
28South Carolina~4K0.96×
29Massachusetts~5K0.94×
30Washington, District of Columbia<1K0.94×
31Delaware<1K0.92×
32North Carolina~7K0.90×
33Rhode Island<1K0.88×
34Virginia~6K0.86×
35Idaho~1K0.85×
36Montana<1K0.83×
37Alaska<1K0.79×
38Maine<1K0.76×
39Vermont<1K0.75×
40Washington~4K0.72×
41New Mexico<1K0.72×
42Oregon~2K0.71×
43Florida~10K0.70×
44Mississippi~2K0.70×
45West Virginia<1K0.69×
46Nevada~2K0.68×
47California~20K0.67×
48Alabama~3K0.67×
49Arizona~3K0.62×
50Hawaii<1K0.62×
Fig. 06

Affinity by region

Affinity by region — Secrets Maroma Beach Riviera Cancun, United States
0.62×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secrets Maroma Beach Riviera Cancun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secrets Maroma Beach Riviera Cancun audience
#·InterestCategoryAffinity×
01Casey NeistatMovies & TV131.73×
02Sam ClaflinMovies & TV17.18×
03Suki WaterhouseFashion & Accessoires17.18×
04Descendants (2015 film)Movies & TV17.18×
05Popup camperTravel & Leisure15.35×
06Jessica ChastainMovies & TV14.15×
07TravelocityTravel & Leisure13.24×
08Lily AllenMusic & Radio11.16×
09Will PoulterMovies & TV10.47×
10Kate BeckinsaleMovies & TV9.81×
11HyattTravel & Leisure8.46×
12Marriott Hotels & ResortsTravel & Leisure6.49×
13SteakhouseFood & Beverages4.28×
14CocktailFood & Beverages3.07×
15Planet FitnessSports2.71×
16WineFood & Beverages2.44×
17Beauty salonsBeauty & Wellness2.26×
18Alcoholic beveragesFood & Beverages2.04×
19Home improvementHome & Garden1.88×
20CookingFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secrets Maroma Beach Riviera Cancun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secrets Maroma Beach Riviera Cancun audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
IndulgenceJOY1.79×
TravellingTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secrets Maroma Beach Riviera Cancun audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Social Media UsageJOY0.91×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Secrets Maroma Beach Riviera Cancun's target market in United States?

Secrets Maroma Beach Riviera Cancun's target market in United States covers an estimated 253,148 people, concentrated in Texas and California.

02

What is the gender split and age of Secrets Maroma Beach Riviera Cancun customers?

62.0% of the Secrets Maroma Beach Riviera Cancun audience are female, 38.0% are male, with an average age of 41.3 years.

03

Which brands do Secrets Maroma Beach Riviera Cancun fans like most?

Secrets Maroma Beach Riviera Cancun fans show strongest brand affinity for Casey Neistat (131.73×), Travelocity (13.24×), and Popup camper (15.35×) over the country average.

04

Where do Secrets Maroma Beach Riviera Cancun fans live in United States?

Secrets Maroma Beach Riviera Cancun fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Secrets Maroma Beach Riviera Cancun fans also like?

Beyond Secrets Maroma Beach Riviera Cancun itself, the audience over-indexes on Travelocity (13.24×), Popup camper (15.35×), Sam Claflin (17.18×), and Suki Waterhouse (17.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Secrets Maroma Beach Riviera Cancun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Secrets Maroma Beach Riviera Cancun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →