Rascasse Audience Intelligence

Sense and Sensibility Audience in United States

A data profile of the people who buy, follow and care about Sense and Sensibility in United States — modelled from more than twelve digital signal sources. Sense and Sensibility has an estimated audience of 1,070,340 people in United States.

#30among Romance in United States#1732among Movie / TV Show / Series in United States#4072in Movies & TV

The average Sense and Sensibility fan in United States is 49.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Book discussion club, Kate Winslet, Downton Abbey, with strongest over-indexing on Book discussion club (9.23× the country average).

Demographically, the Sense and Sensibility audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sense and Sensibility fan in United States is more female, around 49.3 years old, with strong Spirituality tendencies and a notable affinity for Book discussion club.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sense and Sensibility profile in United States.

Audience size
1.1M
in United States
Gender
61.0%♀
39.0% male
Age
49.3
average years
Country rank
#22644
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sense and Sensibility viewers

61.0% are female, 39.0% are male, average age 49.3.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Sense and Sensibility audience in United States
MetricValue
Female61.0%
Male39.0%
Average age49.3
Estimated audience size1,070,340
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Sense and Sensibility audience in United States
Age bracketShare%
16-194%
20-2910%
30-3916%
40-4922%
50+49%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Sense and Sensibility audience comes from United States.

Worldwide audience distribution share by country for Sense and Sensibility
CountryShare
United States49.1%
United Kingdom14.2%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sense and Sensibility audience in United States is strongest.

Fig. 05

Top regions by affinity

Sense and Sensibility fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.82×
02Idaho~8K1.58×
03Oregon~20K1.26×
04Maine~5K1.26×
05Vermont~2K1.21×
06Washington, District of Columbia~4K1.20×
07Washington~30K1.18×
08Alaska~3K1.15×
09Virginia~30K1.13×
10New Hampshire~5K1.12×
11Tennessee~20K1.08×
12Massachusetts~20K1.07×
13Montana~3K1.06×
14Missouri~20K1.05×
15Kansas~9K1.03×
16California~100K1.02×
17Arkansas~9K1.01×
18Colorado~20K0.99×
19Kentucky~10K0.99×
20Oklahoma~10K0.99×
21Connecticut~10K0.98×
22New York~60K0.97×
23Minnesota~10K0.97×
24Pennsylvania~30K0.96×
25Ohio~30K0.96×
26North Carolina~30K0.96×
27Wisconsin~20K0.96×
28Michigan~30K0.95×
29Maryland~20K0.95×
30Alabama~10K0.93×
31Nebraska~5K0.93×
32Indiana~20K0.92×
33New Mexico~5K0.92×
34South Carolina~10K0.91×
35South Dakota~2K0.91×
36Arizona~20K0.90×
37Mississippi~8K0.90×
38Rhode Island~3K0.90×
39Illinois~30K0.89×
40Georgia~30K0.89×
41Iowa~8K0.89×
42New Jersey~20K0.88×
43Texas~80K0.87×
44Delaware~3K0.86×
45Louisiana~10K0.84×
46West Virginia~4K0.83×
47North Dakota~2K0.83×
48Florida~60K0.79×
49Hawaii~4K0.79×
50Nevada~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Sense and Sensibility, United States
0.68×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sense and Sensibility audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sense and Sensibility audience
#·InterestCategoryAffinity×
01Kate WinsletMovies & TV11.65×
02Cate BlanchettMovies & TV11.22×
03Book discussion clubLiterature9.23×
04Downton AbbeyMovies & TV9.23×
05Emma WatsonMovies & TV7.43×
06Henry CavillMovies & TV6.41×
07GoodreadsLiterature6.35×
08Late-night talk showMovies & TV5.94×
09BBCMovies & TV5.40×
10Crime fictionLiterature4.71×
11Non-alcoholic beverageFood & Beverages4.32×
12BestsellerLiterature3.84×
13EtsyFashion & Accessoires2.39×
14RedditInternet & Social Media2.14×
15PinterestInternet & Social Media2.05×
16Harry PotterMovies & TV1.91×
17CNNMovies & TV1.81×
18RecipesFood & Beverages1.62×
19XInternet & Social Media1.54×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sense and Sensibility audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sense and Sensibility audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
Design AffinityPREMIUM2.00×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sense and Sensibility audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.50×
ExtroversionTHRILL0.54×
Risk AppetiteTHRILL0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sense and Sensibility have in United States?

Sense and Sensibility has an estimated audience of 1,070,340 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sense and Sensibility viewers?

61.0% of Sense and Sensibility fans are female, 39.0% are male, with an average age of 49.3 years.

03

Which brands do Sense and Sensibility fans like most?

Sense and Sensibility fans show strongest brand affinity for Book discussion club (9.23×), Kate Winslet (11.65×), and Downton Abbey (9.23×) over the country average.

04

Where do Sense and Sensibility fans live in United States?

Sense and Sensibility fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sense and Sensibility fans also like?

Beyond Sense and Sensibility itself, the audience over-indexes on Kate Winslet (11.65×), Downton Abbey (9.23×), Cate Blanchett (11.22×), and Emma Watson (7.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See Sense and Sensibility audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sense and Sensibility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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