Rascasse Audience Intelligence

Sex Education Audience in United States

A data profile of the people who buy, follow and care about Sex Education in United States — modelled from more than twelve digital signal sources. Sex Education has an estimated audience of 1,256,935 people in United States.

#382among TV series in United States#1429among Movie / TV Show / Series in United States#3472in Movies & TV

The average Sex Education fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Peaky Blinders (TV series), 24 (TV series), House of Cards (U.S. TV series), with strongest over-indexing on Peaky Blinders (TV series) (39.89× the country average).

Demographically, the Sex Education audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sex Education fan in United States is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Peaky Blinders (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex Education profile in United States.

Audience size
1.3M
in United States
Gender
57.9%♀
42.1% male
Age
36.4
average years
Country rank
#20183
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sex Education viewers

57.9% are female, 42.1% are male, average age 36.4.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Sex Education audience in United States
MetricValue
Female57.9%
Male42.1%
Average age36.4
Estimated audience size1,256,935
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Sex Education audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3923%
40-4920%
50+11%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Sex Education audience comes from United States.

Worldwide audience distribution share by country for Sex Education
CountryShare
India11.0%
United States7.3%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex Education audience in United States is strongest.

Fig. 05

Top regions by affinity

Sex Education fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.30×
02Oregon~20K1.28×
03New York~100K1.25×
04Vermont~3K1.20×
05California~200K1.14×
06Virginia~40K1.14×
07Massachusetts~30K1.14×
08Washington, District of Columbia~5K1.12×
09Kansas~10K1.10×
10Maine~6K1.10×
11Maryland~30K1.08×
12Colorado~20K1.08×
13New Jersey~40K1.07×
14Utah~10K1.06×
15Rhode Island~5K1.05×
16Alaska~3K1.05×
17North Carolina~40K1.03×
18Minnesota~20K1.03×
19Connecticut~10K1.02×
20Texas~100K1.01×
21Illinois~50K1.01×
22Georgia~40K1.00×
23Hawaii~6K1.00×
24Idaho~7K0.99×
25Montana~4K0.99×
26Iowa~10K0.98×
27Pennsylvania~50K0.97×
28Arizona~30K0.96×
29New Mexico~7K0.96×
30New Hampshire~5K0.96×
31Wisconsin~20K0.95×
32Delaware~4K0.95×
33South Dakota~3K0.95×
34Ohio~40K0.94×
35Indiana~20K0.94×
36Florida~90K0.93×
37Oklahoma~10K0.93×
38Michigan~30K0.92×
39Missouri~20K0.92×
40Kentucky~20K0.92×
41Arkansas~10K0.91×
42West Virginia~6K0.91×
43Tennessee~30K0.90×
44Louisiana~20K0.89×
45Nevada~10K0.89×
46Nebraska~6K0.89×
47North Dakota~3K0.89×
48South Carolina~20K0.83×
49Mississippi~9K0.82×
50Alabama~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Sex Education, United States
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex Education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex Education audience
#·InterestCategoryAffinity×
01Peaky Blinders (TV series)Movies & TV39.89×
02House of Cards (U.S. TV series)Movies & TV31.81×
0324 (TV series)Movies & TV30.04×
04SnowpiercerMovies & TV24.72×
05Westworld (TV series)Movies & TV24.65×
06Indiana Jones (franchise)Movies & TV24.65×
07Die HardMovies & TV19.36×
08Sherlock (TV series)Movies & TV16.40×
09International educationBusiness & Career16.34×
10Pulp FictionMovies & TV15.44×
11Breaking BadMovies & TV9.06×
12Scarface (1983 film)Movies & TV8.58×
13Christopher NolanMovies & TV8.55×
14Pretty Little Liars (TV series)Movies & TV8.44×
15The SopranosMovies & TV8.43×
16Jeremy Allen WhiteMovies & TV8.08×
17Millie Bobby BrownMovies & TV6.12×
18True DetectiveMovies & TV5.03×
19Stranger ThingsMovies & TV4.36×
20SupermanMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex Education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sex Education audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Community OrientationOPEN1.75×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sex Education audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.84×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sex Education have in United States?

Sex Education has an estimated audience of 1,256,935 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sex Education viewers?

57.9% of Sex Education fans are female, 42.1% are male, with an average age of 36.4 years.

03

Which brands do Sex Education fans like most?

Sex Education fans show strongest brand affinity for Peaky Blinders (TV series) (39.89×), 24 (TV series) (30.04×), and House of Cards (U.S. TV series) (31.81×) over the country average.

04

Where do Sex Education fans live in United States?

Sex Education fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sex Education fans also like?

Beyond Sex Education itself, the audience over-indexes on 24 (TV series) (30.04×), House of Cards (U.S. TV series) (31.81×), Westworld (TV series) (24.65×), and Indiana Jones (franchise) (24.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Sex Education audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sex Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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