Sex Education Audience in United States

Sex Education logo

Sex Education has an estimated audience of 1,344,733 people in United States. 55.7% are female, 44.3% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Grinch, Dog breed, Goop, Historic site.

The average Sex Education fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Grinch, Dog breed, with strongest over-indexing on Vocal harmony (10.5× the country average). Demographically, the Sex Education audience skews more female with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sex Education fans

Demographic split for Sex Education audience in United States
MetricValue
Female55.7%
Male44.3%
Average age37.3
Estimated audience size1,344,733

Audience persona

The typical Sex Education fan in United States is more female, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Sex Education in United States
RegionReachAffinity
California197,2771.33×
Texas115,3381×
New York101,0041.34×
Florida91,8771.01×
Illinois50,1931.12×
Virginia46,3691.42×
Pennsylvania46,0371.02×
Georgia41,7721.01×
Ohio39,8550.96×
North Carolina39,3510.97×
New Jersey38,0391.11×
Washington36,0941.34×
Massachusetts32,1561.21×
Michigan31,8350.91×
Arizona27,1460.99×
Tennessee23,9390.89×
Maryland23,9291.03×
Colorado23,6181.11×
Indiana22,8500.93×
Oregon21,6361.4×
Minnesota20,0641.04×
Missouri19,6490.91×
Wisconsin19,3560.96×
South Carolina17,6680.87×
Louisiana14,9790.86×
Connecticut14,2061.05×
Kentucky14,1980.84×
Alabama13,7430.73×
Oklahoma13,3060.89×
Utah13,0611.08×
Nevada11,0200.85×
Iowa10,2700.93×
Kansas10,2440.97×
Arkansas9,3810.85×
Mississippi8,4770.77×
Idaho6,7491×
New Mexico6,1240.91×
Nebraska6,0580.9×
Washington, District of Columbia5,7911.43×
Hawaii5,6650.98×
New Hampshire5,2731×
Maine5,0091.04×
West Virginia4,9020.78×
Rhode Island4,3861.02×
Montana3,5600.95×
Vermont2,9941.27×
Delaware2,8530.77×
Alaska2,8220.98×
South Dakota2,3330.75×
North Dakota2,1880.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sex Education audience
BrandAffinityCategory
Vocal harmony10.5×Music & Radio
Grinch6.92×Movies & TV
Dog breed1.84×Pets & Animals
Goop7.68×Internet & Social Media
Historic site5.1×Arts & Culture
Grace Slick9.81×Music & Radio
Alaska1.59×Travel & Leisure
Natural rubber1.62×Cars & Mobility
The Defender13.12×Movies & TV
Google Photos1.85×Technology & Electronics
The Nice Guys6.01×Movies & TV
The Halal Guys4.79×Food & Beverages
Bank account1.81×Business & Career
Personalised Gifts3.17×Home & Garden
La Jolla6.59×Travel & Leisure
Mathcore5.34×Music & Radio
Non-celiac gluten sensitivity7.44×Health
Wok4.34×Food & Beverages
Governor of Michigan4.79×Politics & Society
UK garage3.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sex Education audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.64
Community OrientationOPEN1.49
ExtroversionTHRILL1.43
Pet OwnershipJOY1.38
Design AffinityPREMIUM1.35
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Sex Education
CountryShare
India12.1%
United States8.7%
Bangladesh5.4%

See Sex Education audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sex Education have in United States?

Sex Education has an estimated audience of 1,344,733 people in United States, concentrated in California and Texas.

What is the gender split and age of Sex Education fans?

55.7% of Sex Education fans are female, 44.3% are male, with an average age of 37.3 years.

Which brands do Sex Education fans like most?

Sex Education fans show strongest brand affinity for Vocal harmony (10.5×), Grinch (6.92×), and Dog breed (1.84×) over the country average.

Where do Sex Education fans live in United States?

Sex Education fans in United States are most concentrated in California (reach 197,277), Texas (reach 115,338), and New York (reach 101,004). These three regions account for the largest share of the active audience.

What other brands do Sex Education fans also like?

Beyond Sex Education itself, the audience over-indexes on Grinch (6.92×), Dog breed (1.84×), Goop (7.68×), and Historic site (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sex Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.