shame Audience in United States

shame logo

shame has an estimated audience of 703,106 people in United States. 57.1% are female, 42.9% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Jaws, Product design, Historic site, Pro-Ject, Nebraska Cornhuskers football.

The average shame fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaws, Product design, Historic site, with strongest over-indexing on Jaws (6.8× the country average). Demographically, the shame audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: New wave

Demographics of shame fans

Demographic split for shame audience in United States
MetricValue
Female57.1%
Male42.9%
Average age42.1
Estimated audience size703,106

Audience persona

The typical shame fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for shame in United States
RegionReachAffinity
California88,6101.15×
Texas65,0261.08×
Florida47,0430.99×
New York45,6371.16×
Georgia24,3631.12×
Pennsylvania24,0121.01×
Illinois23,9991.02×
North Carolina22,4811.06×
Ohio21,1460.98×
Virginia18,9001.1×
Michigan18,1610.99×
New Jersey17,6340.99×
Washington16,3021.16×
Arizona15,1031.05×
Massachusetts15,1031.09×
Tennessee15,0571.07×
Maryland13,3891.11×
Colorado12,0631.09×
Minnesota12,0441.2×
Indiana11,9240.93×
Missouri11,9241.05×
South Carolina11,1051.05×
Alabama10,4291.06×
Louisiana9,9341.1×
Wisconsin9,5390.9×
Oregon9,3641.16×
Kentucky8,2810.94×
Oklahoma7,5990.97×
Connecticut7,4301.05×
Nevada6,5130.96×
Utah6,5061.03×
Mississippi6,3001.09×
Arkansas5,6670.98×
Iowa5,2830.91×
Kansas5,1920.94×
Idaho3,4760.99×
New Mexico3,2800.93×
Nebraska3,2450.92×
Hawaii2,8640.95×
Washington, District of Columbia2,5601.21×
New Hampshire2,4760.89×
Maine2,4280.96×
West Virginia2,4230.74×
Rhode Island1,8890.84×
Montana1,7710.91×
Delaware1,7150.88×
Alaska1,5151.01×
South Dakota1,2760.79×
North Dakota1,1880.82×
Vermont1,1380.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for shame audience
BrandAffinityCategory
Jaws6.8×Movies & TV
Product design1.86×Business & Career
Historic site3.49×Arts & Culture
Pro-Ject3.29×Music & Radio
Nebraska Cornhuskers football2.71×Sports
JDSU2.2×Business & Career
Elsword11.66×Games
Jingoism1.55×Politics & Society
Staycation2.24×Home & Garden
Jesse Plemons2.09×Movies & TV
Hypatia9.5×Politics & Society
Home staging2.86×Home & Garden
Queens College, City University of New York3.83×Business & Career
Tech News4.81×Technology & Electronics
Fairy godmother3.83×Literature
La Chat16.35×Music & Radio
Urban horticulture1.74×Home & Garden
Mathcore3.68×Music & Radio
Superior Hiking Trail6.25×Travel & Leisure
Vocal harmony1.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by shame audience
TraitClusterScore
Luxury OrientationPREMIUM1.78
Early Adopter MentalityPOWER1.29
Family OrientationCONSERVATISM1.29
Risk AppetiteTHRILL1.26
SustainabilityBALANCE1.25
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for shame
CountryShare
United States25.4%
Brazil10.8%
Japan10.0%

See shame audiences in other countries

More New wave audiences in United States

Frequently asked questions

How many fans does shame have in United States?

shame has an estimated audience of 703,106 people in United States, concentrated in California and Texas.

What is the gender split and age of shame fans?

57.1% of shame fans are female, 42.9% are male, with an average age of 42.1 years.

Which brands do shame fans like most?

shame fans show strongest brand affinity for Jaws (6.8×), Product design (1.86×), and Historic site (3.49×) over the country average.

Where do shame fans live in United States?

shame fans in United States are most concentrated in California (reach 88,610), Texas (reach 65,026), and Florida (reach 47,043). These three regions account for the largest share of the active audience.

What other brands do shame fans also like?

Beyond shame itself, the audience over-indexes on Product design (1.86×), Historic site (3.49×), Pro-Ject (3.29×), and Nebraska Cornhuskers football (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for shame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.