A data profile of the people who buy, follow and care about Shoemaking in United States — modelled from more than twelve digital signal sources. Shoemaking has an estimated audience of 11,091,959 people in United States.
The average Shoemaking fan in United States is 41.8 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Virginia, California.
Top brand affinities include Five Below, Microwave oven, Sharon Osbourne, with strongest over-indexing on Five Below (2.75× the country average).
Demographically, the Shoemaking audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Shoemaking fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Five Below.
The key figures that characterise the Shoemaking profile in United States.
70.1% are female, 29.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 41.8 |
| Estimated audience size | 11,091,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Shoemaking audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 7.6% |
| India | 5.4% |
Where the Shoemaking audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~600K | 9.92× | |
| 02 | Mississippi | ~400K | 3.92× | |
| 03 | Virginia | ~900K | 3.44× | |
| 04 | Oklahoma | ~200K | 1.69× | |
| 05 | South Carolina | ~200K | 1.34× | |
| 06 | Michigan | ~400K | 1.33× | |
| 07 | Pennsylvania | ~500K | 1.31× | |
| 08 | Texas | ~1M | 1.03× | |
| 09 | Ohio | ~300K | 0.98× | |
| 10 | Alaska | ~20K | 0.91× | |
| 11 | North Dakota | ~20K | 0.90× | |
| 12 | Vermont | ~20K | 0.90× | |
| 13 | South Dakota | ~20K | 0.89× | |
| 14 | New Jersey | ~200K | 0.88× | |
| 15 | Montana | ~30K | 0.88× | |
| 16 | Louisiana | ~100K | 0.86× | |
| 17 | Idaho | ~50K | 0.85× | |
| 18 | Delaware | ~30K | 0.85× | |
| 19 | Rhode Island | ~30K | 0.84× | |
| 20 | Utah | ~80K | 0.83× | |
| 21 | Iowa | ~80K | 0.83× | |
| 22 | West Virginia | ~40K | 0.83× | |
| 23 | New Hampshire | ~40K | 0.83× | |
| 24 | Maine | ~30K | 0.83× | |
| 25 | Hawaii | ~40K | 0.82× | |
| 26 | Washington, District of Columbia | ~30K | 0.82× | |
| 27 | Washington | ~200K | 0.81× | |
| 28 | Maryland | ~200K | 0.81× | |
| 29 | New Mexico | ~50K | 0.81× | |
| 30 | Indiana | ~200K | 0.80× | |
| 31 | New York | ~500K | 0.78× | |
| 32 | Kansas | ~70K | 0.77× | |
| 33 | Arkansas | ~70K | 0.76× | |
| 34 | Massachusetts | ~200K | 0.75× | |
| 35 | Connecticut | ~80K | 0.75× | |
| 36 | Alabama | ~100K | 0.74× | |
| 37 | Nevada | ~80K | 0.74× | |
| 38 | Colorado | ~100K | 0.72× | |
| 39 | Missouri | ~100K | 0.71× | |
| 40 | Kentucky | ~100K | 0.71× | |
| 41 | North Carolina | ~200K | 0.70× | |
| 42 | Georgia | ~200K | 0.69× | |
| 43 | Tennessee | ~200K | 0.69× | |
| 44 | Oregon | ~90K | 0.69× | |
| 45 | Arizona | ~100K | 0.65× | |
| 46 | Wisconsin | ~100K | 0.64× | |
| 47 | Minnesota | ~100K | 0.63× | |
| 48 | California | ~800K | 0.62× | |
| 49 | Florida | ~500K | 0.62× | |
| 50 | Illinois | ~200K | 0.60× |
The strongest cross-interests of the Shoemaking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharon Osbourne | Movies & TV | 5.48× | ||
| 02 | Hilary Duff | Movies & TV | 4.21× | ||
| 03 | Stitch! | Movies & TV | 4.06× | ||
| 04 | Microwave oven | Home & Garden | 2.93× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.78× | ||
| 06 | Five Below | Shopping | 2.75× | ||
| 07 | Real property | Home & Garden | 2.30× | ||
| 08 | Chuck Norris | Movies & TV | 2.22× | ||
| 09 | Discount stores | Shopping | 2.16× | ||
| 10 | Kitchenware | Home & Garden | 2.06× | ||
| 11 | J. C. Penney | Shopping | 2.05× | ||
| 12 | Diane Keaton | Movies & TV | 2.01× | ||
| 13 | Britney Spears | Music & Radio | 1.99× | ||
| 14 | IKEA | Home & Garden | 1.85× | ||
| 15 | Beetlejuice | Movies & TV | 1.77× | ||
| 16 | Subscription business model | Shopping | 1.68× | ||
| 17 | Dollar General | Shopping | 1.65× | ||
| 18 | Subway | Food & Beverages | 1.65× | ||
| 19 | Pizza Hut | Food & Beverages | 1.64× | ||
| 20 | Shopping malls | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Indulgence | JOY | 1.50× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.89× | |
| Sports Activity | POWER | 0.93× |
Shoemaking has an estimated audience of 11,091,959 people in United States, concentrated in Texas and Virginia.
70.1% of Shoemaking fans are female, 29.9% are male, with an average age of 41.8 years.
Shoemaking fans show strongest brand affinity for Five Below (2.75×), Microwave oven (2.93×), and Sharon Osbourne (5.48×) over the country average.
Shoemaking fans in United States are most concentrated in Texas (reach ~1M), Virginia (reach ~900K), and California (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Shoemaking itself, the audience over-indexes on Microwave oven (2.93×), Sharon Osbourne (5.48×), Discount stores (2.16×), and Real property (2.3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Shoemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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