Shoemaking Audience in United States

Shoemaking logo

Shoemaking has an estimated audience of 11,091,959 people in United States. 70.1% are female, 29.9% are male, average age 41.8. Top regions: Texas, Virginia, California. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Cherish (group).

The average Shoemaking fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, California. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Shoemaking audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Shoemaking fans

Demographic split for Shoemaking audience in United States
MetricValue
Female70.1%
Male29.9%
Average age41.8
Estimated audience size11,091,959

Audience persona

The typical Shoemaking fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Shoemaking in United States
RegionReachAffinity
Texas916,8860.96×
Virginia893,4533.31×
California769,1950.63×
Nebraska555,5769.99×
New York503,7940.81×
Pennsylvania490,3971.31×
Florida458,9720.61×
Mississippi444,7744.87×
Michigan396,4181.37×
Ohio306,8200.9×
South Carolina268,5971.61×
New Jersey253,2710.9×
Oklahoma240,8861.96×
Georgia225,1160.66×
Illinois202,0050.55×
Washington193,9010.87×
North Carolina191,7250.57×
Massachusetts152,9060.7×
Maryland145,8170.76×
Indiana145,3900.72×
Arizona128,3920.57×
Tennessee125,7020.56×
Louisiana121,2060.85×
Colorado114,0690.65×
Missouri101,5510.57×
Alabama101,3500.65×
Utah86,1080.87×
Minnesota73,6360.46×
Wisconsin71,1040.43×
Connecticut69,1490.62×
Oregon64,7810.51×
Nevada64,0920.6×
Kentucky57,2920.41×
Iowa50,1780.55×
Kansas42,2840.48×
Idaho36,9900.66×
Arkansas36,9470.4×
New Mexico29,0880.52×
Hawaii26,0810.55×
Washington, District of Columbia20,6070.62×
Montana19,0820.62×
West Virginia19,0740.37×
New Hampshire17,2880.4×
Rhode Island15,1760.43×
Wyoming14,6590.89×
Delaware13,5910.44×
Maine12,1340.31×
North Dakota11,9600.52×
South Dakota11,4650.45×
Alaska11,4210.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoemaking audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.77×Internet & Social Media
Governor of Michigan14.9×Politics & Society
headspace15.27×Health
Cherish (group)16.46×Music & Radio
Wok8.97×Food & Beverages
Google Home8.61×Technology & Electronics
Fairy godmother9.57×Literature
Hardik Pandya19×Sports
Grace Slick10.9×Music & Radio
Hibachi9.19×Food & Beverages
Vocal harmony4.78×Music & Radio
Grinch3.71×Movies & TV
National Paralympic Committee21.37×Sports
Kikar HaShabbat14.5×News
Ira Glass14.83×Music & Radio
Whataburger1.5×Food & Beverages
Pillow1.82×Home & Garden
Home equity1.6×Home & Garden
Cryptic crossword12.34×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoemaking audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
CreativityOPEN1.58
IndulgenceJOY1.35
Design AffinityPREMIUM1.35
Convenience OrientationPREMIUM1.35
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Shoemaking
CountryShare
United States24.1%
United Kingdom7.6%
India5.4%

See Shoemaking audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Shoemaking have in United States?

Shoemaking has an estimated audience of 11,091,959 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Shoemaking fans?

70.1% of Shoemaking fans are female, 29.9% are male, with an average age of 41.8 years.

Which brands do Shoemaking fans like most?

Shoemaking fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.77×), and Governor of Michigan (14.9×) over the country average.

Where do Shoemaking fans live in United States?

Shoemaking fans in United States are most concentrated in Texas (reach 916,886), Virginia (reach 893,453), and California (reach 769,195). These three regions account for the largest share of the active audience.

What other brands do Shoemaking fans also like?

Beyond Shoemaking itself, the audience over-indexes on Goop (10.77×), Governor of Michigan (14.9×), headspace (15.27×), and Cherish (group) (16.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.