Shoemaking Audience in Germany
Shoemaking has an estimated audience of 2,000,110 people in Germany. 51.9% are female, 48.1% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Video izle, Unique Gifts, Birthday Gifts.
The average Shoemaking fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Video izle, with strongest over-indexing on Progressive rock (3.39× the country average). Demographically, the Shoemaking audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shoemaking fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 40.7 |
| Estimated audience size | 2,000,110 |
Audience persona
The typical Shoemaking fan in Germany is balanced, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 288,785 | 0.66× |
| Bayern | 241,583 | 0.75× |
| Baden-Württemberg | 186,233 | 0.68× |
| Hessen | 130,958 | 0.86× |
| Berlin | 128,167 | 1.43× |
| Niedersachsen | 107,356 | 0.55× |
| Sachsen | 71,967 | 0.73× |
| Rheinland-Pfalz | 57,436 | 0.57× |
| Sachsen-Anhalt | 55,231 | 1.07× |
| Thüringen | 51,924 | 1.02× |
| Brandenburg | 51,191 | 0.83× |
| Schleswig-Holstein | 47,224 | 0.66× |
| Saarland | 44,090 | 1.8× |
| Mecklenburg-Vorpommern | 43,776 | 1.15× |
| Bremen | 43,268 | 2.53× |
| Hamburg | 32,370 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.39× | Music & Radio |
| Rossmann | 1.56× | Shopping |
| Video izle | 4.09× | |
| Unique Gifts | 1.6× | Shopping |
| Birthday Gifts | 1.53× | Kids & Family |
| Natural rubber | 2.08× | Cars & Mobility |
| Snow White (Fables) | 1.81× | Literature |
| Este, Veneto | 1.86× | Travel & Leisure |
| Stucco | 1.61× | Home & Garden |
| Buying a House | 3.36× | Home & Garden |
| Esra Erol | 3.05× | Movies & TV |
| Buying and Selling Real Estate | 3.8× | Home & Garden |
| Samanyolu Haber | 2.12× | Movies & TV |
| Medieval fantasy | 5.12× | Literature |
| Rhodiola | 4.3× | Health |
| Caprivi Strip | 3.96× | |
| Jersey (fabric) | 1.95× | Fashion & Accessoires |
| Glashütte | 1.64× | Travel & Leisure |
| Catania | 3.18× | Travel & Leisure |
| Nuts (film) | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.41 |
| DIY Mentality | THRILL | 1.37 |
| Sustainability | BALANCE | 1.32 |
| Patriotism | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 7.6% |
| India | 5.4% |
See Shoemaking audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shoemaking have in Germany?
Shoemaking has an estimated audience of 2,000,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shoemaking fans?
51.9% of Shoemaking fans are female, 48.1% are male, with an average age of 40.7 years.
Which brands do Shoemaking fans like most?
Shoemaking fans show strongest brand affinity for Progressive rock (3.39×), Rossmann (1.56×), and Video izle (4.09×) over the country average.
Where do Shoemaking fans live in Germany?
Shoemaking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 288,785), Bayern (reach 241,583), and Baden-Württemberg (reach 186,233). These three regions account for the largest share of the active audience.
What other brands do Shoemaking fans also like?
Beyond Shoemaking itself, the audience over-indexes on Rossmann (1.56×), Video izle (4.09×), Unique Gifts (1.6×), and Birthday Gifts (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.