Rascasse Audience Intelligence

Shohei Ohtani Audience in United States

A data profile of the people who buy, follow and care about Shohei Ohtani in United States — modelled from more than twelve digital signal sources. Shohei Ohtani has an estimated audience of 12,074,639 people in United States.

#13among Baseball in United States#129among Person in United States#218in Sports

The average Shohei Ohtani fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Seattle Mariners, World Series, Aaron Judge, with strongest over-indexing on Seattle Mariners (8.56× the country average).

Demographically, the Shohei Ohtani audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shohei Ohtani fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shohei Ohtani profile in United States.

Audience size
12.1M
in United States
Gender
41.9%♀
58.1% male
Age
35.8
average years
Country rank
#2959
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shohei Ohtani fans

41.9% are female, 58.1% are male, average age 35.8.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Shohei Ohtani audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.8
Estimated audience size12,074,639
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Shohei Ohtani audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

70.1%

of the worldwide Shohei Ohtani audience comes from United States.

Worldwide audience distribution share by country for Shohei Ohtani
CountryShare
United States70.1%
Canada10.4%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shohei Ohtani audience in United States is strongest.

Fig. 05

Top regions by affinity

Shohei Ohtani fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K4.46×
02California~3M2.48×
03Arizona~400K1.54×
04Nevada~200K1.45×
05New Jersey~400K1.28×
06New York~800K1.23×
07Washington~300K1.22×
08Maryland~200K1.09×
09Pennsylvania~400K1.08×
10Massachusetts~300K1.08×
11Connecticut~100K1.08×
12Washington, District of Columbia~40K1.07×
13Oregon~100K1.05×
14Illinois~400K1.04×
15Wisconsin~200K1.00×
16New Mexico~60K0.98×
17Rhode Island~40K0.96×
18Minnesota~200K0.94×
19Colorado~200K0.93×
20Utah~100K0.93×
21Missouri~200K0.91×
22Ohio~300K0.89×
23Michigan~300K0.88×
24Virginia~200K0.87×
25New Hampshire~40K0.87×
26Idaho~50K0.86×
27Montana~30K0.86×
28Indiana~200K0.84×
29Iowa~80K0.84×
30Kansas~80K0.84×
31Alaska~20K0.84×
32Texas~800K0.83×
33Florida~700K0.83×
34Georgia~300K0.81×
35Maine~30K0.80×
36North Carolina~300K0.78×
37Tennessee~200K0.78×
38Louisiana~100K0.78×
39Kentucky~100K0.78×
40Alabama~100K0.77×
41Vermont~20K0.77×
42North Dakota~20K0.75×
43Oklahoma~90K0.73×
44South Dakota~20K0.73×
45Nebraska~40K0.71×
46South Carolina~100K0.69×
47Arkansas~70K0.69×
48Delaware~20K0.69×
49West Virginia~40K0.66×
50Mississippi~60K0.63×
Fig. 06

Affinity by region

Affinity by region — Shohei Ohtani, United States
0.63×1.00×4.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shohei Ohtani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shohei Ohtani audience
#·InterestCategoryAffinity×
01Seattle MarinersSports8.56×
02World SeriesSports7.32×
03Aaron JudgeSports5.34×
04Toyota SupraCars & Mobility4.76×
05Anthony JoshuaSports4.73×
06Major League Baseball All-Star GameSports4.27×
07Minor League BaseballSports3.52×
08Duke Blue Devils men's basketballSports3.38×
09Aaron RodgersSports3.11×
10Los Angeles DodgersSports3.10×
11Boston Red SoxSports2.98×
12New York YankeesSports2.85×
13Rick and MortyMovies & TV2.83×
14San Francisco 49ersSports2.73×
15Hair ExtensionsBeauty & Wellness2.67×
16CBS SportsMovies & TV2.10×
17MLBSports1.79×
18NBA FinalsSports1.70×
19Mixed martial artsSports1.61×
20High-definition televisionTechnology & Electronics1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shohei Ohtani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shohei Ohtani audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
TraditionCONSERVATISM1.36×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shohei Ohtani audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.89×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shohei Ohtani have in United States?

Shohei Ohtani has an estimated audience of 12,074,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shohei Ohtani fans?

41.9% of Shohei Ohtani fans are female, 58.1% are male, with an average age of 35.8 years.

03

Which brands do Shohei Ohtani fans like most?

Shohei Ohtani fans show strongest brand affinity for Seattle Mariners (8.56×), World Series (7.32×), and Aaron Judge (5.34×) over the country average.

04

Where do Shohei Ohtani fans live in United States?

Shohei Ohtani fans in United States are most concentrated in California (reach ~3M), Texas (reach ~800K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Shohei Ohtani fans also like?

Beyond Shohei Ohtani itself, the audience over-indexes on World Series (7.32×), Aaron Judge (5.34×), New York Yankees (2.85×), and MLB (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shohei Ohtani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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