Shohei Ohtani Audience in United States

Shohei Ohtani logo

Shohei Ohtani has an estimated audience of 11,501,244 people in United States. 41.1% are female, 58.9% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, Product design, Vocal harmony, Elsword, Goop.

The average Shohei Ohtani fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, Product design, Vocal harmony, with strongest over-indexing on Pro-Ject (8.76× the country average). Demographically, the Shohei Ohtani audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Shohei Ohtani fans

Demographic split for Shohei Ohtani audience in United States
MetricValue
Female41.1%
Male58.9%
Average age35.1
Estimated audience size11,501,244

Audience persona

The typical Shohei Ohtani fan in United States is more male, around 35.1 years old, with strong Sports Activity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Shohei Ohtani in United States
RegionReachAffinity
California3,399,7122.69×
Texas874,6470.88×
New York868,0581.35×
Florida663,6200.85×
Pennsylvania427,6741.1×
Illinois407,1201.06×
New Jersey404,0791.38×
Arizona371,8171.58×
Ohio321,2390.91×
Georgia297,3470.84×
Washington282,5081.22×
Michigan277,4940.92×
North Carolina275,0370.79×
Virginia251,8270.9×
Massachusetts250,7401.11×
Hawaii220,9574.47×
Maryland219,3691.11×
Indiana176,0120.84×
Colorado175,5040.97×
Tennessee174,8480.76×
Missouri168,0660.91×
Nevada164,1791.48×
Wisconsin156,1580.9×
Minnesota153,2800.93×
Oregon137,9791.05×
Connecticut128,9281.12×
Alabama119,8870.75×
South Carolina116,6710.67×
Louisiana115,6310.78×
Kentucky108,4230.75×
Utah93,7790.91×
Oklahoma92,7180.73×
Iowa78,5430.83×
Kansas75,8240.84×
Arkansas61,3180.65×
New Mexico55,6990.97×
Mississippi54,5000.58×
Idaho45,2560.78×
Nebraska39,6010.69×
New Hampshire38,3700.85×
Washington, District of Columbia36,7971.06×
Rhode Island33,5340.92×
West Virginia31,8420.59×
Maine31,1560.76×
Montana25,8060.81×
Delaware20,7390.65×
Alaska18,2600.74×
South Dakota17,6030.66×
North Dakota15,6250.66×
Vermont14,5900.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shohei Ohtani audience
BrandAffinityCategory
Pro-Ject8.76×Music & Radio
Product design2.34×Business & Career
Vocal harmony4.26×Music & Radio
Elsword14.59×Games
Goop4.51×Internet & Social Media
Grinch3.19×Movies & TV
Governor of Michigan5.78×Politics & Society
Kendra Scott2.25×Fashion & Accessoires
Wok4.6×Food & Beverages
Mathcore5.29×Music & Radio
Hipster6.08×Politics & Society
Historic site2.45×Arts & Culture
UK garage3.11×Music & Radio
Justice1.56×Politics & Society
Staycation1.72×Home & Garden
TV Fanatic5.29×Movies & TV
Google Home3.1×Technology & Electronics
Stamp collecting2.25×Home & Garden
Home staging2.47×Home & Garden
Guitarist (magazine)5.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shohei Ohtani audience
TraitClusterScore
Sports ActivityPOWER1.16
Early Adopter MentalityPOWER1.16
Risk AppetiteTHRILL1.14
LGBTQ+ IdentityOPEN1.13
ExtroversionTHRILL1.09
Luxury OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Shohei Ohtani
CountryShare
United States69.7%
Canada11.1%
Japan5.7%

See Shohei Ohtani audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Shohei Ohtani have in United States?

Shohei Ohtani has an estimated audience of 11,501,244 people in United States, concentrated in California and Texas.

What is the gender split and age of Shohei Ohtani fans?

41.1% of Shohei Ohtani fans are female, 58.9% are male, with an average age of 35.1 years.

Which brands do Shohei Ohtani fans like most?

Shohei Ohtani fans show strongest brand affinity for Pro-Ject (8.76×), Product design (2.34×), and Vocal harmony (4.26×) over the country average.

Where do Shohei Ohtani fans live in United States?

Shohei Ohtani fans in United States are most concentrated in California (reach 3,399,712), Texas (reach 874,647), and New York (reach 868,058). These three regions account for the largest share of the active audience.

What other brands do Shohei Ohtani fans also like?

Beyond Shohei Ohtani itself, the audience over-indexes on Product design (2.34×), Vocal harmony (4.26×), Elsword (14.59×), and Goop (4.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shohei Ohtani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.