Shooting Times Audience in United States

Shooting Times logo

Shooting Times has an estimated audience of 504,084 people in United States. 27.5% are female, 72.5% are male, average age 38.4. Top regions: Texas, California, Kansas. Top brand affinities: Urban Outfitters, Israel, TV Fanatic, Vocal harmony, Hatch, New Mexico.

The average Shooting Times fan in United States is 38.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Kansas. Top brand affinities include Urban Outfitters, Israel, TV Fanatic, with strongest over-indexing on Urban Outfitters (18.88× the country average). Demographically, the Shooting Times audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Shooting Times fans

Demographic split for Shooting Times audience in United States
MetricValue
Female27.5%
Male72.5%
Average age38.4
Estimated audience size504,084

Audience persona

The typical Shooting Times fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Shooting Times in United States
RegionReachAffinity
Texas27,7300.64×
California27,6480.5×
Kansas24,4726.16×
Wisconsin16,3142.15×
Georgia15,0130.97×
Florida14,3090.42×
Pennsylvania14,0890.83×
Virginia12,7831.04×
Michigan11,7490.89×
North Carolina10,5600.7×
Ohio9,4650.61×
New York9,4410.34×
Illinois7,3880.44×
Arizona6,9090.67×
Tennessee6,5220.64×
Washington6,4920.64×
Louisiana6,4721×
Kentucky6,3651.01×
Missouri6,1100.75×
Minnesota6,0990.84×
Indiana5,8040.63×
Oregon5,1780.9×
Colorado5,0800.64×
Alabama5,0660.72×
South Carolina5,0510.67×
Oklahoma4,8870.87×
Montana4,3963.14×
Idaho3,7831.5×
Maine3,5841.98×
Iowa3,3530.81×
Nevada3,2780.67×
Maryland3,1800.37×
Utah3,1090.69×
New Jersey3,0660.24×
West Virginia3,0051.28×
Arkansas2,9390.71×
Mississippi2,8120.68×
Massachusetts2,6600.27×
Connecticut2,3100.46×
New Hampshire2,0261.02×
Alaska1,6351.52×
Hawaii1,5660.72×
Nebraska1,5430.61×
New Mexico1,5350.61×
North Dakota1,4841.43×
South Dakota1,4071.21×
Wyoming1,3261.77×
Rhode Island1,3040.81×
Vermont1,2821.45×
Delaware1,1680.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shooting Times audience
BrandAffinityCategory
Urban Outfitters18.88×Shopping
Israel2.62×Travel & Leisure
TV Fanatic10.66×Movies & TV
Vocal harmony4.44×Music & Radio
Hatch, New Mexico15.68×Travel & Leisure
Fairy godmother6.96×Literature
Historic site3.78×Arts & Culture
Elsword13.91×Games
Wikia2.89×Internet & Social Media
Somerset, Kentucky18.88×Travel & Leisure
Home equity1.61×Home & Garden
Home staging4.1×Home & Garden
Christmas Gifts4.03×Kids & Family
Mothercare2.44×Kids & Family
Tezz5.33×Movies & TV
Governor of Michigan5.23×Politics & Society
Jesse Plemons2.19×Movies & TV
Keith Stanfield4.07×Movies & TV
Hipster5.93×Politics & Society
Grammarly2.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shooting Times audience
TraitClusterScore
PatriotismCONSERVATISM9
Risk AppetiteTHRILL1.7
Quality AwarenessPREMIUM1.35
Luxury OrientationPREMIUM1.28
Need for SecurityCONSERVATISM1.23
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Shooting Times
CountryShare
United States72.8%
India14.7%
Poland2.3%

See Shooting Times audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Shooting Times have in United States?

Shooting Times has an estimated audience of 504,084 people in United States, concentrated in Texas and California.

What is the gender split and age of Shooting Times fans?

27.5% of Shooting Times fans are female, 72.5% are male, with an average age of 38.4 years.

Which brands do Shooting Times fans like most?

Shooting Times fans show strongest brand affinity for Urban Outfitters (18.88×), Israel (2.62×), and TV Fanatic (10.66×) over the country average.

Where do Shooting Times fans live in United States?

Shooting Times fans in United States are most concentrated in Texas (reach 27,730), California (reach 27,648), and Kansas (reach 24,472). These three regions account for the largest share of the active audience.

What other brands do Shooting Times fans also like?

Beyond Shooting Times itself, the audience over-indexes on Israel (2.62×), TV Fanatic (10.66×), Vocal harmony (4.44×), and Hatch, New Mexico (15.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shooting Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.