Shopify Audience in United States

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Shopify has an estimated audience of 1,324,133 people in United States. 53.7% are female, 46.3% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Temu, EBay, Drop shipping, Google Drive, Black Friday (shopping).

The average Shopify fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Temu, EBay, Drop shipping, with strongest over-indexing on Temu (3.62× the country average). Demographically, the Shopify audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand

Demographics of Shopify fans

Demographic split for Shopify audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.6
Estimated audience size1,324,133

Audience persona

The typical Shopify fan in United States is balanced, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Temu.

Top regions in United States

Top regions ranked by reach for Shopify in United States
RegionReachAffinity
California220,2111.51×
Texas130,6041.15×
Florida129,2661.44×
New York98,7771.33×
Georgia55,5101.36×
Illinois43,9991×
North Carolina43,5541.09×
New Jersey40,5781.2×
Pennsylvania39,0960.88×
Ohio35,5250.87×
Michigan33,5780.97×
Virginia31,2960.97×
Washington29,8541.12×
Arizona29,6841.1×
Tennessee27,3601.03×
Massachusetts24,9790.96×
Maryland24,2371.06×
Colorado23,0361.1×
Missouri21,3021×
Indiana20,5720.85×
South Carolina20,0181×
Alabama19,9041.08×
Oregon18,4991.22×
Louisiana17,9861.05×
Utah16,8761.42×
Minnesota16,5630.87×
Wisconsin16,4940.83×
Nevada15,0731.18×
Kentucky14,6350.88×
Connecticut13,9131.05×
Oklahoma13,2480.9×
Kansas12,1021.16×
Arkansas10,6900.98×
Mississippi10,1660.93×
Iowa8,4110.77×
Idaho7,3551.11×
Hawaii7,0261.23×
Nebraska5,3430.8×
New Mexico4,9600.75×
New Hampshire4,2570.82×
Maine4,0520.85×
West Virginia3,9680.64×
Washington, District of Columbia3,9060.98×
Rhode Island3,7250.88×
Montana3,6380.99×
Delaware3,0810.84×
Vermont2,1110.91×
Alaska2,0940.74×
South Dakota2,0220.66×
North Dakota1,9330.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shopify audience
BrandAffinityCategory
Temu3.62×Shopping
EBay1.74×Shopping
Drop shipping2.48×Shopping
Google Drive1.51×Technology & Electronics
Black Friday (shopping)1.58×Shopping
Point of sale1.82×Shopping
United Parcel Service1.57×Business & Career
DeviantArt2.09×Internet & Social Media
Cyber Monday1.61×Shopping
Necklace1.51×Fashion & Accessoires
Apple Store1.84×Shopping
Personalisation1.51×Home & Garden
Chumba Casino1.95×Travel & Leisure
Square (company)2.12×Shopping
Small and medium enterprises1.7×Business & Career
Dropbox (service)2.1×Technology & Electronics
Online marketplace1.54×Internet & Social Media
Home business1.68×Business & Career
Constant Contact4.23×Technology & Electronics
JavaScript1.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shopify audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Luxury OrientationPREMIUM2.04
LGBTQ+ IdentityOPEN1.6
Design AffinityPREMIUM1.6
Early Adopter MentalityPOWER1.42
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Shopify
CountryShare
United States14.7%
Brazil7.9%
China6.0%

See Shopify audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Shopify have in United States?

Shopify has an estimated audience of 1,324,133 people in United States, concentrated in California and Texas.

What is the gender split and age of Shopify fans?

53.7% of Shopify fans are female, 46.3% are male, with an average age of 39.6 years.

Which brands do Shopify fans like most?

Shopify fans show strongest brand affinity for Temu (3.62×), EBay (1.74×), and Drop shipping (2.48×) over the country average.

Where do Shopify fans live in United States?

Shopify fans in United States are most concentrated in California (reach 220,211), Texas (reach 130,604), and Florida (reach 129,266). These three regions account for the largest share of the active audience.

What other brands do Shopify fans also like?

Beyond Shopify itself, the audience over-indexes on EBay (1.74×), Drop shipping (2.48×), Google Drive (1.51×), and Black Friday (shopping) (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.