Rascasse Audience Intelligence

Sierra-at-Tahoe Audience in United States

A data profile of the people who buy, follow and care about Sierra-at-Tahoe in United States — modelled from more than twelve digital signal sources. Sierra-at-Tahoe has an estimated audience of 277,587 people in United States.

#12among Ski resort in United States#6079among POI in United States#4220in Travel & Leisure

The average Sierra-at-Tahoe fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Longboarding, Face/Off, FIS Alpine Ski World Cup, with strongest over-indexing on Longboarding (110.84× the country average).

Demographically, the Sierra-at-Tahoe audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sierra-at-Tahoe fan in United States is balanced, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Longboarding.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sierra-at-Tahoe profile in United States.

Audience size
278K
in United States
Gender
51.9%♀
48.1% male
Age
36.3
average years
Country rank
#50282
POI in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sierra-at-Tahoe fans

51.9% are female, 48.1% are male, average age 36.3.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Sierra-at-Tahoe audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.3
Estimated audience size277,587
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Sierra-at-Tahoe audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Sierra-at-Tahoe audience comes from United States.

Worldwide audience distribution share by country for Sierra-at-Tahoe
CountryShare
United States48.3%
Japan10.3%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sierra-at-Tahoe audience in United States is strongest.

Fig. 05

Top regions by affinity

Sierra-at-Tahoe fans by region: top regions in United States
#RegionReachAffinity×
01California~200K18.55×
02Nevada~30K12.15×
03Hawaii~2K1.41×
04Idaho~2K1.24×
05Utah~3K1.15×
06Oregon~4K1.13×
07Colorado~5K1.09×
08Washington~6K1.05×
09Montana<1K0.96×
10Vermont<1K0.96×
11Alaska<1K0.94×
12North Dakota<1K0.94×
13Delaware<1K0.93×
14South Dakota<1K0.93×
15West Virginia~1K0.92×
16Rhode Island<1K0.89×
17Mississippi~2K0.88×
18Nebraska~1K0.88×
19Maine<1K0.88×
20New Hampshire<1K0.87×
21Arkansas~2K0.86×
22Iowa~2K0.86×
23Washington, District of Columbia<1K0.85×
24Oklahoma~3K0.84×
25Kansas~2K0.84×
26New Mexico~1K0.84×
27Louisiana~3K0.81×
28Kentucky~3K0.81×
29Alabama~3K0.78×
30Indiana~4K0.74×
31Missouri~3K0.74×
32South Carolina~3K0.74×
33Connecticut~2K0.74×
34Wisconsin~3K0.73×
35Tennessee~4K0.68×
36Minnesota~3K0.67×
37Maryland~3K0.66×
38Arizona~4K0.64×
39Ohio~5K0.62×
40Michigan~4K0.62×
41Massachusetts~3K0.62×
42Virginia~4K0.58×
43North Carolina~5K0.57×
44New Jersey~4K0.57×
45Georgia~5K0.56×
46Pennsylvania~5K0.54×
47Illinois~5K0.52×
48New York~7K0.46×
49Florida~8K0.43×
50Texas~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Sierra-at-Tahoe, United States
0.42×1.00×18.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sierra-at-Tahoe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sierra-at-Tahoe audience
#·InterestCategoryAffinity×
01LongboardingSports110.84×
02Face/OffMovies & TV64.63×
03WoolrichFashion & Accessoires32.00×
04FIS Alpine Ski World CupSports29.12×
05RVCAFashion & Accessoires27.45×
06Freddie FreemanSports26.90×
07O'Neill (brand)Fashion & Accessoires26.00×
08Erin AndrewsSports20.00×
09Travis PastranaSports18.95×
10Boogie NightsMovies & TV17.87×
11Gina CaranoMovies & TV15.72×
12San Jose SharksSports12.76×
13Loyalty programShopping8.30×
14Sacramento KingsSports7.37×
15Ski resortTravel & Leisure5.59×
16Alpine skiingSports5.39×
17Extreme sportSports4.59×
18GrouponInternet & Social Media4.09×
19Planet FitnessSports2.75×
20Alcoholic beveragesFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sierra-at-Tahoe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sierra-at-Tahoe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
Risk AppetiteTHRILL2.14×
SustainabilityBALANCE1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sierra-at-Tahoe audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.90×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sierra-at-Tahoe have in United States?

Sierra-at-Tahoe has an estimated audience of 277,587 people in United States, concentrated in California and Nevada.

02

What is the gender split and age of Sierra-at-Tahoe fans?

51.9% of Sierra-at-Tahoe fans are female, 48.1% are male, with an average age of 36.3 years.

03

Which brands do Sierra-at-Tahoe fans like most?

Sierra-at-Tahoe fans show strongest brand affinity for Longboarding (110.84×), Face/Off (64.63×), and FIS Alpine Ski World Cup (29.12×) over the country average.

04

Where do Sierra-at-Tahoe fans live in United States?

Sierra-at-Tahoe fans in United States are most concentrated in California (reach ~200K), Nevada (reach ~30K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sierra-at-Tahoe fans also like?

Beyond Sierra-at-Tahoe itself, the audience over-indexes on Face/Off (64.63×), FIS Alpine Ski World Cup (29.12×), Gina Carano (15.72×), and Freddie Freeman (26.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sierra-at-Tahoe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra-at-Tahoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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