Sierra-at-Tahoe Audience in United States
Sierra-at-Tahoe has an estimated audience of 277,587 people in United States. 51.9% are female, 48.1% are male, average age 36.3. Top brand affinities: Elmira College, Theocracy, Certified diabetes educator, edureka, Elsword.
Top brand affinities include Elmira College, Theocracy, Certified diabetes educator, with strongest over-indexing on Elmira College (94.25× the country average). Demographically, the Sierra-at-Tahoe audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Travel & Leisure · Type: POI · Subtype: Ski resort
Demographics of Sierra-at-Tahoe fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.3 |
| Estimated audience size | 277,587 |
Audience persona
The typical Sierra-at-Tahoe fan in United States is balanced, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Elmira College.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elmira College | 94.25× | Business & Career |
| Theocracy | 55.36× | Music & Radio |
| Certified diabetes educator | 24.08× | Business & Career |
| edureka | 53.65× | Business & Career |
| Elsword | 20× | Games |
| Home construction | 1.72× | Home & Garden |
| Product design | 2.25× | Business & Career |
| Admiralty | 44.79× | Travel & Leisure |
| Information technology consulting | 6.74× | Technology & Electronics |
| Pro-Ject | 3.95× | Music & Radio |
| Nebraska Cornhuskers football | 3.24× | Sports |
| Home equity | 1.76× | Home & Garden |
| Kendra Scott | 2.6× | Fashion & Accessoires |
| Urban Outfitters | 1.64× | Shopping |
| Electrolyte | 3.77× | Health |
| UK garage | 4.2× | Music & Radio |
| Voter registration | 3.59× | Politics & Society |
| Urban horticulture | 2.45× | Home & Garden |
| 3D printing | 1.71× | Technology & Electronics |
| Cam Ward | 2.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.51 |
| Sports Activity | POWER | 2.18 |
| Risk Appetite | THRILL | 1.83 |
| Travelling | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| Japan | 10.3% |
| Germany | 7.6% |
See Sierra-at-Tahoe audiences in other countries
More Ski resort audiences in United States
- Mammoth Mountain Ski Area (1,170,993)
- Vail Ski Resort (1,004,353)
- Beaver Creek Resort (894,256)
- Ryman Auditorium (793,924)
- Park City Mountain Resort (678,625)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sierra-at-Tahoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.