Sierra-at-Tahoe Audience in United States
Sierra-at-Tahoe has an estimated audience of 277,587 people in United States. 51.9% are female, 48.1% are male, average age 36.3. Top brand affinities: Longboarding, Face/Off, Gina Carano, Freddie Freeman, Bachelor of Business Administration.
Top brand affinities include Longboarding, Face/Off, Gina Carano, with strongest over-indexing on Longboarding (94.25× the country average). Demographically, the Sierra-at-Tahoe audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Travel & Leisure · Type: POI · Subtype: Ski resort
Demographics of Sierra-at-Tahoe fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.3 |
| Estimated audience size | 277,587 |
Audience persona
The typical Sierra-at-Tahoe fan in United States is balanced, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Longboarding.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Longboarding | 94.25× | Sports |
| Face/Off | 55.36× | Movies & TV |
| Gina Carano | 22.11× | Movies & TV |
| Freddie Freeman | 25.97× | Sports |
| Bachelor of Business Administration | 53.65× | Business & Career |
| RVCA | 33.22× | Fashion & Accessoires |
| Alpine skiing | 8.77× | Sports |
| Planet Fitness | 4.07× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| O'Neill (brand) | 23.83× | Fashion & Accessoires |
| Diaper bag | 5.62× | Kids & Family |
| Woolrich | 40.58× | Fashion & Accessoires |
| Guy Ritchie | 15.45× | Movies & TV |
| Vera Farmiga | 14.99× | Movies & TV |
| Erin Andrews | 17.51× | Sports |
| Ulla Popken | 44.79× | Fashion & Accessoires |
| Travis Pastrana | 20.19× | Sports |
| Loyalty program | 6.06× | Shopping |
| Lindsey Vonn | 6.24× | Sports |
| Extreme sport | 4.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.51 |
| Sports Activity | POWER | 2.18 |
| Risk Appetite | THRILL | 1.83 |
| Travelling | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| Japan | 10.3% |
| Germany | 7.6% |
See Sierra-at-Tahoe audiences in other countries
More Ski resort audiences in United States
- Mammoth Mountain Ski Area (1,170,993)
- Vail Ski Resort (1,004,353)
- Beaver Creek Resort (894,256)
- Ryman Auditorium (793,924)
- Park City Mountain Resort (678,625)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sierra-at-Tahoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.