Sierra Nevada Audience in United States

Sierra Nevada logo

Sierra Nevada has an estimated audience of 388,243 people in United States. 39.3% are female, 60.7% are male, average age 38.4. Top regions: California, North Carolina, Texas. Top brand affinities: 3D printing, Natural rubber, Mothercare, Justice, Nationality.

The average Sierra Nevada fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include 3D printing, Natural rubber, Mothercare, with strongest over-indexing on 3D printing (2.28× the country average). Demographically, the Sierra Nevada audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Sierra Nevada fans

Demographic split for Sierra Nevada audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.4
Estimated audience size388,243

Audience persona

The typical Sierra Nevada fan in United States is more male, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Sierra Nevada in United States
RegionReachAffinity
California97,5142.28×
North Carolina56,4304.83×
Texas22,7530.68×
Florida20,9620.8×
South Carolina17,4462.99×
New York16,9790.78×
Nevada11,7743.14×
Pennsylvania10,5800.81×
Georgia10,2500.86×
Tennessee9,8411.26×
Illinois9,7060.75×
Ohio9,1580.77×
Virginia8,6290.91×
Arizona8,4521.07×
Colorado7,1001.16×
Washington7,0320.9×
Massachusetts6,8300.89×
New Jersey6,7670.69×
Michigan6,5870.65×
Maryland5,5320.83×
Indiana5,2820.74×
Minnesota4,9080.88×
Oregon4,7481.07×
Wisconsin4,5600.78×
Kentucky3,9910.82×
Alabama3,8000.7×
Missouri3,7650.6×
Utah3,2380.93×
Connecticut3,0680.79×
Oklahoma2,6640.62×
Louisiana2,6090.52×
Iowa2,0800.65×
Idaho2,0111.03×
Kansas1,9100.62×
Arkansas1,7790.56×
New Hampshire1,4400.94×
West Virginia1,4290.79×
Hawaii1,3800.83×
Washington, District of Columbia1,3421.15×
New Mexico1,3330.68×
Mississippi1,3100.41×
Maine1,2280.88×
Nebraska1,2260.63×
Montana1,1291.05×
Rhode Island9500.77×
Alaska7460.9×
Vermont7011.03×
Delaware6900.64×
South Dakota5410.6×
North Dakota5360.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sierra Nevada audience
BrandAffinityCategory
3D printing2.28×Technology & Electronics
Natural rubber1.58×Cars & Mobility
Mothercare2.4×Kids & Family
Justice2.1×Politics & Society
Nationality1.52×Politics & Society
Magazine (band)4.57×Music & Radio
iProspect26.49×News
Graham Greene (actor)3.5×
Ken Griffey Jr.4.48×Sports
edureka19.96×Business & Career
Fernando Valenzuela5.5×Sports
Buying a House3.18×Home & Garden
Grover Cleveland3.62×Politics & Society
IS (Infinite Stratos)1.53×Literature
Business English2.13×Business & Career
Assassin's Creed II2.72×Games
Cachorro2.01×Pets & Animals
ABC 7 Chicago1.57×Movies & TV
Edmond, Oklahoma4.28×Travel & Leisure
Erie County, New York3.32×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sierra Nevada audience
TraitClusterScore
IndulgenceJOY2.42
PatriotismCONSERVATISM1.89
Urban LifestyleOPEN1.66
DIY MentalityTHRILL1.51
Luxury OrientationPREMIUM1.5
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Sierra Nevada
CountryShare
United States31.7%
Portugal22.7%
Spain12.0%

See Sierra Nevada audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Sierra Nevada have in United States?

Sierra Nevada has an estimated audience of 388,243 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Sierra Nevada fans?

39.3% of Sierra Nevada fans are female, 60.7% are male, with an average age of 38.4 years.

Which brands do Sierra Nevada fans like most?

Sierra Nevada fans show strongest brand affinity for 3D printing (2.28×), Natural rubber (1.58×), and Mothercare (2.4×) over the country average.

Where do Sierra Nevada fans live in United States?

Sierra Nevada fans in United States are most concentrated in California (reach 97,514), North Carolina (reach 56,430), and Texas (reach 22,753). These three regions account for the largest share of the active audience.

What other brands do Sierra Nevada fans also like?

Beyond Sierra Nevada itself, the audience over-indexes on Natural rubber (1.58×), Mothercare (2.4×), Justice (2.1×), and Nationality (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.