Rascasse Audience Intelligence

Sierra Nevada Audience in United States

A data profile of the people who buy, follow and care about Sierra Nevada in United States — modelled from more than twelve digital signal sources. Sierra Nevada has an estimated audience of 388,243 people in United States.

#37among National park in United States#4712among POI in United States#3467in Travel & Leisure

The average Sierra Nevada fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, North Carolina, Texas.

Top brand affinities include Renewable energy, Mortgage loans, Beer festival, with strongest over-indexing on Renewable energy (4.28× the country average).

Demographically, the Sierra Nevada audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sierra Nevada fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sierra Nevada profile in United States.

Audience size
388K
in United States
Gender
39.3%♀
60.7% male
Age
38.4
average years
Country rank
#42262
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sierra Nevada fans

39.3% are female, 60.7% are male, average age 38.4.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Sierra Nevada audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.4
Estimated audience size388,243
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Sierra Nevada audience in United States
Age bracketShare%
16-1911%
20-2926%
30-3930%
40-4924%
50+9%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Sierra Nevada audience comes from United States.

Worldwide audience distribution share by country for Sierra Nevada
CountryShare
United States31.2%
Portugal22.6%
Spain11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sierra Nevada audience in United States is strongest.

Fig. 05

Top regions by affinity

Sierra Nevada fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~50K4.66×
02Nevada~10K3.00×
03South Carolina~20K2.97×
04California~90K2.18×
05Tennessee~10K1.29×
06Washington, District of Columbia~1K1.14×
07Colorado~7K1.11×
08Montana~1K1.07×
09Vermont<1K1.07×
10Idaho~2K1.06×
11Arizona~8K1.05×
12Oregon~5K1.05×
13New Hampshire~1K0.98×
14Alaska<1K0.97×
15Utah~3K0.93×
16Maine~1K0.91×
17Virginia~9K0.90×
18Washington~7K0.88×
19Minnesota~5K0.88×
20Massachusetts~7K0.87×
21Kentucky~4K0.85×
22Hawaii~1K0.85×
23West Virginia~2K0.84×
24Georgia~10K0.83×
25Maryland~5K0.82×
26Rhode Island~1K0.82×
27Pennsylvania~10K0.81×
28Connecticut~3K0.80×
29Wisconsin~5K0.78×
30Florida~20K0.77×
31South Dakota<1K0.77×
32New York~20K0.76×
33Ohio~9K0.75×
34Indiana~5K0.75×
35North Dakota<1K0.75×
36New Mexico~1K0.74×
37Texas~20K0.73×
38Illinois~9K0.73×
39Alabama~4K0.72×
40Delaware<1K0.72×
41Nebraska~1K0.70×
42Iowa~2K0.68×
43New Jersey~7K0.67×
44Kansas~2K0.67×
45Michigan~6K0.64×
46Oklahoma~3K0.63×
47Missouri~4K0.62×
48Arkansas~2K0.60×
49Louisiana~3K0.56×
50Mississippi~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Sierra Nevada, United States
0.49×1.00×4.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sierra Nevada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sierra Nevada audience
#·InterestCategoryAffinity×
01India Pale AleFood & Beverages10.85×
02BudweiserFood & Beverages8.08×
03Beer festivalFood & Beverages7.12×
04Berlin WallTravel & Leisure6.37×
05Renewable energyBusiness & Career4.28×
06Sustainable energyHome & Garden3.89×
07Web serverTechnology & Electronics3.45×
08Solar energyHome & Garden2.56×
09Street foodFood & Beverages2.49×
10Mortgage loansBusiness & Career2.46×
11FedExBusiness & Career2.34×
12WhiskyFood & Beverages2.26×
13AirbnbTravel & Leisure1.97×
14Organic foodFood & Beverages1.86×
15BarbecueFood & Beverages1.77×
16SubwayFood & Beverages1.76×
17BeerFood & Beverages1.65×
18Pizza HutFood & Beverages1.65×
19McDonald'sFood & Beverages1.52×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sierra Nevada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sierra Nevada audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
IndulgenceJOY2.18×
Urban LifestyleOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sierra Nevada audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
CreativityOPEN0.78×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sierra Nevada have in United States?

Sierra Nevada has an estimated audience of 388,243 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Sierra Nevada fans?

39.3% of Sierra Nevada fans are female, 60.7% are male, with an average age of 38.4 years.

03

Which brands do Sierra Nevada fans like most?

Sierra Nevada fans show strongest brand affinity for Renewable energy (4.28×), Mortgage loans (2.46×), and Beer festival (7.12×) over the country average.

04

Where do Sierra Nevada fans live in United States?

Sierra Nevada fans in United States are most concentrated in California (reach ~90K), North Carolina (reach ~50K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sierra Nevada fans also like?

Beyond Sierra Nevada itself, the audience over-indexes on Mortgage loans (2.46×), Beer festival (7.12×), Sustainable energy (3.89×), and India Pale Ale (10.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More National park audiences in United States

See Sierra Nevada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →