Sierra Nevada Audience in United States
Sierra Nevada has an estimated audience of 388,243 people in United States. 39.3% are female, 60.7% are male, average age 38.4. Top regions: California, North Carolina, Texas. Top brand affinities: India Pale Ale, Buffalo Bills, Tampa Bay Buccaneers, Western Union, Non-fiction books.
The average Sierra Nevada fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include India Pale Ale, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on India Pale Ale (12.31× the country average). Demographically, the Sierra Nevada audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: National park
Demographics of Sierra Nevada fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 38.4 |
| Estimated audience size | 388,243 |
Audience persona
The typical Sierra Nevada fan in United States is more male, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for India Pale Ale.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 97,514 | 2.28× |
| North Carolina | 56,430 | 4.83× |
| Texas | 22,753 | 0.68× |
| Florida | 20,962 | 0.8× |
| South Carolina | 17,446 | 2.99× |
| New York | 16,979 | 0.78× |
| Nevada | 11,774 | 3.14× |
| Pennsylvania | 10,580 | 0.81× |
| Georgia | 10,250 | 0.86× |
| Tennessee | 9,841 | 1.26× |
| Illinois | 9,706 | 0.75× |
| Ohio | 9,158 | 0.77× |
| Virginia | 8,629 | 0.91× |
| Arizona | 8,452 | 1.07× |
| Colorado | 7,100 | 1.16× |
| Washington | 7,032 | 0.9× |
| Massachusetts | 6,830 | 0.89× |
| New Jersey | 6,767 | 0.69× |
| Michigan | 6,587 | 0.65× |
| Maryland | 5,532 | 0.83× |
| Indiana | 5,282 | 0.74× |
| Minnesota | 4,908 | 0.88× |
| Oregon | 4,748 | 1.07× |
| Wisconsin | 4,560 | 0.78× |
| Kentucky | 3,991 | 0.82× |
| Alabama | 3,800 | 0.7× |
| Missouri | 3,765 | 0.6× |
| Utah | 3,238 | 0.93× |
| Connecticut | 3,068 | 0.79× |
| Oklahoma | 2,664 | 0.62× |
| Louisiana | 2,609 | 0.52× |
| Iowa | 2,080 | 0.65× |
| Idaho | 2,011 | 1.03× |
| Kansas | 1,910 | 0.62× |
| Arkansas | 1,779 | 0.56× |
| New Hampshire | 1,440 | 0.94× |
| West Virginia | 1,429 | 0.79× |
| Hawaii | 1,380 | 0.83× |
| Washington, District of Columbia | 1,342 | 1.15× |
| New Mexico | 1,333 | 0.68× |
| Mississippi | 1,310 | 0.41× |
| Maine | 1,228 | 0.88× |
| Nebraska | 1,226 | 0.63× |
| Montana | 1,129 | 1.05× |
| Rhode Island | 950 | 0.77× |
| Alaska | 746 | 0.9× |
| Vermont | 701 | 1.03× |
| Delaware | 690 | 0.64× |
| South Dakota | 541 | 0.6× |
| North Dakota | 536 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| India Pale Ale | 12.31× | Food & Beverages |
| Buffalo Bills | 3.62× | Sports |
| Tampa Bay Buccaneers | 4.65× | Sports |
| Western Union | 4.92× | Business & Career |
| Non-fiction books | 4.33× | Literature |
| Take-out | 2.73× | Food & Beverages |
| Los Angeles Angels of Anaheim | 9.86× | Sports |
| Green Bay Packers | 3.32× | Sports |
| Jacksonville Jaguars | 5.5× | Sports |
| Beer festival | 6.56× | Food & Beverages |
| Bachelor of Business Administration | 19.96× | Business & Career |
| Miami Dolphins | 3.9× | Sports |
| Curling | 10.73× | Sports |
| Minnesota Vikings | 3.76× | Sports |
| Seattle Seahawks | 3.51× | Sports |
| Pittsburgh Steelers | 2.93× | Sports |
| Indianapolis Colts | 4.25× | Sports |
| Cincinnati Bengals | 4.48× | Sports |
| Goyard | 10.3× | Fashion & Accessoires |
| Livemusic | 2.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.42 |
| Patriotism | CONSERVATISM | 1.89 |
| Urban Lifestyle | OPEN | 1.66 |
| DIY Mentality | THRILL | 1.51 |
| Luxury Orientation | PREMIUM | 1.5 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| Portugal | 22.7% |
| Spain | 12.0% |
See Sierra Nevada audiences in other countries
More National park audiences in United States
- Rwenzori Mountains (20,934,914)
- Yosemite National Park (7,774,888)
- Great Smoky Mountains National Park (6,311,437)
- Rocky Mountain National Park (5,549,203)
- Zion National Park (3,294,581)
Frequently asked questions
How many fans does Sierra Nevada have in United States?
Sierra Nevada has an estimated audience of 388,243 people in United States, concentrated in California and North Carolina.
What is the gender split and age of Sierra Nevada fans?
39.3% of Sierra Nevada fans are female, 60.7% are male, with an average age of 38.4 years.
Which brands do Sierra Nevada fans like most?
Sierra Nevada fans show strongest brand affinity for India Pale Ale (12.31×), Buffalo Bills (3.62×), and Tampa Bay Buccaneers (4.65×) over the country average.
Where do Sierra Nevada fans live in United States?
Sierra Nevada fans in United States are most concentrated in California (reach 97,514), North Carolina (reach 56,430), and Texas (reach 22,753). These three regions account for the largest share of the active audience.
What other brands do Sierra Nevada fans also like?
Beyond Sierra Nevada itself, the audience over-indexes on Buffalo Bills (3.62×), Tampa Bay Buccaneers (4.65×), Western Union (4.92×), and Non-fiction books (4.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sierra Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.