Rascasse Audience Intelligence

Simon Baker Audience in United States

A data profile of the people who buy, follow and care about Simon Baker in United States — modelled from more than twelve digital signal sources. Simon Baker has an estimated audience of 1,755,468 people in United States.

#1009among Actor Actress or TV Star in United States#3011among Person in United States#2522in Movies & TV

The average Simon Baker fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include McDonald's, Pizza Hut, FIFA World Cup, with strongest over-indexing on McDonald's (2.98× the country average).

Demographically, the Simon Baker audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simon Baker fan in United States is more female, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for McDonald's.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simon Baker profile in United States.

Audience size
1.8M
in United States
Gender
67.1%♀
32.9% male
Age
32.5
average years
Country rank
#15758
Person in United States
Fig. 01

Search interest · 12-month trend

+240%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simon Baker fans

67.1% are female, 32.9% are male, average age 32.5.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Simon Baker audience in United States
MetricValue
Female67.1%
Male32.9%
Average age32.5
Estimated audience size1,755,468
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Simon Baker audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3915%
40-4910%
50+13%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Simon Baker audience comes from United States.

Worldwide audience distribution share by country for Simon Baker
CountryShare
United States37.0%
Germany14.6%
Italy13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simon Baker audience in United States is strongest.

Fig. 05

Top regions by affinity

Simon Baker fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~8K1.25×
02Oregon~20K1.20×
03Maine~6K1.20×
04Tennessee~30K1.15×
05Utah~10K1.15×
06New Hampshire~6K1.14×
07Montana~4K1.14×
08Arizona~30K1.11×
09Washington~30K1.10×
10Vermont~2K1.10×
11South Carolina~20K1.09×
12Missouri~20K1.08×
13Connecticut~10K1.06×
14New Mexico~7K1.06×
15Kansas~10K1.05×
16Oklahoma~10K1.04×
17Florida~90K1.03×
18West Virginia~6K1.03×
19Delaware~4K1.03×
20Massachusetts~30K1.02×
21Minnesota~20K1.02×
22Arkansas~10K1.02×
23Alaska~3K1.02×
24Colorado~20K1.01×
25Wisconsin~20K1.01×
26Virginia~30K1.00×
27North Carolina~40K0.99×
28Pennsylvania~40K0.98×
29Kentucky~20K0.98×
30Rhode Island~4K0.98×
31Ohio~40K0.97×
32Indiana~20K0.97×
33Alabama~20K0.96×
34Iowa~10K0.95×
35California~100K0.94×
36Michigan~30K0.94×
37New Jersey~30K0.94×
38Nebraska~6K0.94×
39Illinois~40K0.93×
40Louisiana~20K0.93×
41Maryland~20K0.92×
42New York~70K0.90×
43Texas~100K0.88×
44Georgia~30K0.88×
45Mississippi~9K0.87×
46South Dakota~3K0.87×
47Nevada~10K0.85×
48Hawaii~5K0.84×
49Washington, District of Columbia~3K0.84×
50North Dakota~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Simon Baker, United States
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simon Baker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simon Baker audience
#·InterestCategoryAffinity×
01MonstersMovies & TV4.58×
02Minions (film)Movies & TV4.58×
03Weather forecastingHome & Garden3.08×
04Apple TVMovies & TV3.03×
05McDonald'sFood & Beverages2.98×
06Scooby-DooMovies & TV2.97×
07Pizza HutFood & Beverages2.77×
08Virtual realityTechnology & Electronics2.73×
09TV game showsMovies & TV2.62×
10Domino's PizzaFood & Beverages2.42×
11Solar energyHome & Garden2.39×
12FedExBusiness & Career2.26×
137-ElevenShopping2.24×
14SubwayFood & Beverages2.22×
15Vehicle insuranceCars & Mobility2.15×
16RedditInternet & Social Media1.97×
17FIFA World CupSports1.96×
18PinterestInternet & Social Media1.88×
19Wendy'sFood & Beverages1.80×
20PodcastMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simon Baker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simon Baker audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
PatriotismCONSERVATISM1.60×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simon Baker audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Healthy LifestyleBALANCE0.84×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simon Baker have in United States?

Simon Baker has an estimated audience of 1,755,468 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Simon Baker fans?

67.1% of Simon Baker fans are female, 32.9% are male, with an average age of 32.5 years.

03

Which brands do Simon Baker fans like most?

Simon Baker fans show strongest brand affinity for McDonald's (2.98×), Pizza Hut (2.77×), and FIFA World Cup (1.96×) over the country average.

04

Where do Simon Baker fans live in United States?

Simon Baker fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Simon Baker fans also like?

Beyond Simon Baker itself, the audience over-indexes on Pizza Hut (2.77×), FIFA World Cup (1.96×), Pinterest (1.88×), and Domino's Pizza (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Simon Baker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simon Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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