Rascasse Audience Intelligence

Six Flags Magic Mountain Audience in United States

A data profile of the people who buy, follow and care about Six Flags Magic Mountain in United States — modelled from more than twelve digital signal sources. Six Flags Magic Mountain has an estimated audience of 1,140,165 people in United States.

#17among Theme park in United States#1889among POI in United States#1622in Travel & Leisure

The average Six Flags Magic Mountain fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Nevada.

Top brand affinities include Whataburger, El Pollo Loco, Wingstop, with strongest over-indexing on Whataburger (18.6× the country average).

Demographically, the Six Flags Magic Mountain audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Six Flags Magic Mountain fan in United States is more female, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Six Flags Magic Mountain profile in United States.

Audience size
1.1M
in United States
Gender
59.6%♀
40.4% male
Age
34.8
average years
Country rank
#21641
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Six Flags Magic Mountain fans

59.6% are female, 40.4% are male, average age 34.8.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Six Flags Magic Mountain audience in United States
MetricValue
Female59.6%
Male40.4%
Average age34.8
Estimated audience size1,140,165
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Six Flags Magic Mountain audience in United States
Age bracketShare%
16-1924%
20-2927%
30-3924%
40-4917%
50+8%
Fig. 04

Worldwide distribution

72.9%

of the worldwide Six Flags Magic Mountain audience comes from United States.

Worldwide audience distribution share by country for Six Flags Magic Mountain
CountryShare
United States72.9%
Mexico9.9%
Colombia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Six Flags Magic Mountain audience in United States is strongest.

Fig. 05

Top regions by affinity

Six Flags Magic Mountain fans by region: top regions in United States
#RegionReachAffinity×
01California~900K16.64×
02Nevada~70K6.49×
03Arizona~80K3.46×
04Utah~10K1.39×
05Oregon~20K1.21×
06Hawaii~6K1.18×
07Illinois~40K1.06×
08Idaho~6K1.03×
09Washington~20K0.99×
10New Jersey~20K0.80×
11Missouri~10K0.76×
12New Mexico~4K0.75×
13Texas~70K0.73×
14Georgia~20K0.68×
15Alaska~2K0.68×
16Maryland~10K0.65×
17Wisconsin~10K0.64×
18Montana~2K0.64×
19Vermont~1K0.60×
20Colorado~10K0.59×
21Washington, District of Columbia~2K0.59×
22Delaware~2K0.59×
23North Dakota~1K0.57×
24Rhode Island~2K0.56×
25South Dakota~1K0.56×
26Connecticut~6K0.54×
27Oklahoma~6K0.51×
28New Hampshire~2K0.50×
29New York~30K0.49×
30Ohio~20K0.48×
31Massachusetts~10K0.48×
32Maine~2K0.48×
33Mississippi~4K0.47×
34Kansas~4K0.47×
35West Virginia~2K0.47×
36Tennessee~10K0.46×
37Arkansas~4K0.46×
38Nebraska~3K0.46×
39Pennsylvania~20K0.44×
40Indiana~9K0.44×
41Alabama~7K0.43×
42Louisiana~6K0.42×
43Kentucky~6K0.41×
44Iowa~4K0.41×
45Minnesota~6K0.39×
46Florida~30K0.38×
47Virginia~10K0.37×
48South Carolina~6K0.36×
49Michigan~10K0.34×
50North Carolina~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Six Flags Magic Mountain, United States
0.32×1.00×16.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Six Flags Magic Mountain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Six Flags Magic Mountain audience
#·InterestCategoryAffinity×
01El Pollo LocoFood & Beverages22.67×
02WhataburgerFood & Beverages18.60×
03Los Angeles KingsSports12.36×
04WingstopFood & Beverages8.34×
05Los Angeles FCSports7.08×
06Anaheim DucksSports6.85×
07Florida PanthersSports6.33×
08Carl's Jr.Food & Beverages5.96×
09Influencer marketingInternet & Social Media5.38×
10Contemporary art galleryArts & Culture5.10×
11Las VegasTravel & Leisure3.70×
12ULTA BeautyBeauty & Wellness3.57×
13Valentine's DayKids & Family3.38×
14PacSunFashion & Accessoires3.25×
15Stand-up comedyMovies & TV2.66×
16Panda ExpressFood & Beverages2.48×
17TicketmasterTravel & Leisure2.37×
18Mexican cuisineFood & Beverages1.92×
19Five BelowShopping1.90×
20Dollar GeneralShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Six Flags Magic Mountain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Six Flags Magic Mountain audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.84×
Family OrientationCONSERVATISM1.92×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Six Flags Magic Mountain audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.58×
SustainabilityBALANCE0.63×
Social Media UsageJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Six Flags Magic Mountain have in United States?

Six Flags Magic Mountain has an estimated audience of 1,140,165 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Six Flags Magic Mountain fans?

59.6% of Six Flags Magic Mountain fans are female, 40.4% are male, with an average age of 34.8 years.

03

Which brands do Six Flags Magic Mountain fans like most?

Six Flags Magic Mountain fans show strongest brand affinity for Whataburger (18.6×), El Pollo Loco (22.67×), and Wingstop (8.34×) over the country average.

04

Where do Six Flags Magic Mountain fans live in United States?

Six Flags Magic Mountain fans in United States are most concentrated in California (reach ~900K), Arizona (reach ~80K), and Nevada (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Six Flags Magic Mountain fans also like?

Beyond Six Flags Magic Mountain itself, the audience over-indexes on El Pollo Loco (22.67×), Wingstop (8.34×), Las Vegas (3.7×), and Los Angeles Kings (12.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in United States

See Six Flags Magic Mountain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Six Flags Magic Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →