Six Flags Magic Mountain Audience in United States

Six Flags Magic Mountain has an estimated audience of 1,140,165 people in United States. 59.6% are female, 40.4% are male, average age 34.8. Top regions: California, Texas, Nevada. Top brand affinities: Whataburger, Wingstop, El Pollo Loco, ULTA Beauty, Bachelor of Business Administration.

The average Six Flags Magic Mountain fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Whataburger, Wingstop, El Pollo Loco, with strongest over-indexing on Whataburger (18.44× the country average). Demographically, the Six Flags Magic Mountain audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Six Flags Magic Mountain fans

Demographic split for Six Flags Magic Mountain audience in United States
MetricValue
Female59.6%
Male40.4%
Average age34.8
Estimated audience size1,140,165

Audience persona

The typical Six Flags Magic Mountain fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Six Flags Magic Mountain in United States
RegionReachAffinity
California855,12414.26×
Texas84,7500.86×
Nevada74,6586.77×
Arizona58,1342.5×
Illinois51,0501.34×
New York35,6410.56×
Georgia29,2510.83×
New Jersey28,6450.99×
Florida28,2910.37×
Washington22,8501×
Pennsylvania18,7040.49×
Missouri16,9490.92×
Oregon16,1251.23×
Utah15,2201.49×
Maryland15,0690.77×
Ohio14,0100.4×
Wisconsin12,9380.75×
Massachusetts12,0280.54×
Tennessee10,8630.47×
Colorado10,1370.56×
North Carolina10,0370.29×
Virginia9,9250.36×
Indiana9,7840.47×
Michigan9,6260.32×
Alabama6,9570.44×
Connecticut6,7450.59×
Oklahoma6,4350.51×
Minnesota6,0100.37×
Hawaii5,8031.18×
Louisiana5,7530.39×
Idaho5,5890.98×
South Carolina5,4660.32×
Kentucky4,5180.32×
New Mexico4,0310.7×
Arkansas3,8170.41×
Mississippi3,7850.4×
Kansas3,3240.37×
Iowa3,2280.34×
Washington, District of Columbia1,9790.58×
Nebraska1,7890.31×
Delaware1,7710.56×
Rhode Island1,7560.48×
New Hampshire1,7500.39×
Montana1,6060.51×
West Virginia1,3820.26×
Maine1,3120.32×
Alaska1,0190.42×
Vermont7500.37×
South Dakota7260.28×
North Dakota6900.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Six Flags Magic Mountain audience
BrandAffinityCategory
Whataburger18.44×Food & Beverages
Wingstop10.8×Food & Beverages
El Pollo Loco25.33×Food & Beverages
ULTA Beauty4.83×Beauty & Wellness
Bachelor of Business Administration32.49×Business & Career
Los Angeles Kings12.8×Sports
Las Vegas3.07×Travel & Leisure
PacSun4.95×Fashion & Accessoires
Panda Express2.49×Food & Beverages
Los Angeles Dodgers3.64×Sports
Non-fiction books3.85×Literature
Florida Panthers6.4×Sports
Lil Durk7.96×Music & Radio
Contemporary art gallery6.3×Arts & Culture
Dollar General1.87×Shopping
Dollar Tree1.91×Shopping
Liga MX3.99×Sports
Influencer marketing5.06×Internet & Social Media
Fendi4.48×Fashion & Accessoires
Los Angeles FC7.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Six Flags Magic Mountain audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
IndulgenceJOY2.12
Family OrientationCONSERVATISM1.8
Urban LifestyleOPEN1.43
Luxury OrientationPREMIUM1.39
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Six Flags Magic Mountain
CountryShare
United States73.0%
Mexico9.9%
Colombia2.5%

See Six Flags Magic Mountain audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Six Flags Magic Mountain have in United States?

Six Flags Magic Mountain has an estimated audience of 1,140,165 people in United States, concentrated in California and Texas.

What is the gender split and age of Six Flags Magic Mountain fans?

59.6% of Six Flags Magic Mountain fans are female, 40.4% are male, with an average age of 34.8 years.

Which brands do Six Flags Magic Mountain fans like most?

Six Flags Magic Mountain fans show strongest brand affinity for Whataburger (18.44×), Wingstop (10.8×), and El Pollo Loco (25.33×) over the country average.

Where do Six Flags Magic Mountain fans live in United States?

Six Flags Magic Mountain fans in United States are most concentrated in California (reach 855,124), Texas (reach 84,750), and Nevada (reach 74,658). These three regions account for the largest share of the active audience.

What other brands do Six Flags Magic Mountain fans also like?

Beyond Six Flags Magic Mountain itself, the audience over-indexes on Wingstop (10.8×), El Pollo Loco (25.33×), ULTA Beauty (4.83×), and Bachelor of Business Administration (32.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Six Flags Magic Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.