A data profile of the people who buy, follow and care about Snowmass (ski area) in United States — modelled from more than twelve digital signal sources. Snowmass (ski area) has an estimated audience of 364,797 people in United States.
The average Snowmass (ski area) fan in United States is 41.6 years old, balanced, and lives primarily in Colorado.
The audience is concentrated in Colorado, Texas, California.
Top brand affinities include Costa Rica, Fischer (company), LED strip light, with strongest over-indexing on Costa Rica (30.72× the country average).
Demographically, the Snowmass (ski area) audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Snowmass (ski area) fan in United States is balanced, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Snowmass (ski area) profile in United States.
50.8% are female, 49.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 41.6 |
| Estimated audience size | 364,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
Where the Snowmass (ski area) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~90K | 16.06× | |
| 02 | Vermont | <1K | 1.38× | |
| 03 | Utah | ~4K | 1.32× | |
| 04 | Wyoming | <1K | 1.25× | |
| 05 | Massachusetts | ~8K | 1.17× | |
| 06 | Montana | ~1K | 1.09× | |
| 07 | Washington, District of Columbia | ~1K | 1.02× | |
| 08 | Florida | ~20K | 0.93× | |
| 09 | New Mexico | ~2K | 0.91× | |
| 10 | Alaska | <1K | 0.90× | |
| 11 | Illinois | ~10K | 0.89× | |
| 12 | New Hampshire | ~1K | 0.88× | |
| 13 | South Dakota | <1K | 0.88× | |
| 14 | Connecticut | ~3K | 0.87× | |
| 15 | Minnesota | ~4K | 0.84× | |
| 16 | Louisiana | ~4K | 0.84× | |
| 17 | Maine | ~1K | 0.83× | |
| 18 | Rhode Island | <1K | 0.83× | |
| 19 | Delaware | <1K | 0.83× | |
| 20 | Nebraska | ~2K | 0.82× | |
| 21 | Idaho | ~2K | 0.82× | |
| 22 | Arkansas | ~2K | 0.81× | |
| 23 | Kansas | ~2K | 0.81× | |
| 24 | West Virginia | ~1K | 0.80× | |
| 25 | Hawaii | ~1K | 0.80× | |
| 26 | Texas | ~20K | 0.79× | |
| 27 | New York | ~20K | 0.78× | |
| 28 | Mississippi | ~2K | 0.77× | |
| 29 | Tennessee | ~5K | 0.74× | |
| 30 | Georgia | ~8K | 0.73× | |
| 31 | Wisconsin | ~4K | 0.72× | |
| 32 | Alabama | ~4K | 0.72× | |
| 33 | Iowa | ~2K | 0.72× | |
| 34 | Virginia | ~6K | 0.71× | |
| 35 | South Carolina | ~4K | 0.71× | |
| 36 | Oklahoma | ~3K | 0.71× | |
| 37 | Nevada | ~2K | 0.70× | |
| 38 | Michigan | ~6K | 0.68× | |
| 39 | New Jersey | ~6K | 0.67× | |
| 40 | Arizona | ~5K | 0.67× | |
| 41 | Missouri | ~4K | 0.67× | |
| 42 | North Carolina | ~7K | 0.66× | |
| 43 | Kentucky | ~3K | 0.66× | |
| 44 | Maryland | ~4K | 0.64× | |
| 45 | Oregon | ~3K | 0.64× | |
| 46 | California | ~20K | 0.61× | |
| 47 | Indiana | ~4K | 0.61× | |
| 48 | Washington | ~4K | 0.59× | |
| 49 | Ohio | ~7K | 0.58× | |
| 50 | Pennsylvania | ~7K | 0.54× |
The strongest cross-interests of the Snowmass (ski area) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fischer (company) | Sports | 73.08× | ||
| 02 | LED strip light | Home & Garden | 54.49× | ||
| 03 | Life Is Strange | Games | 53.23× | ||
| 04 | SolidWorks | Technology & Electronics | 32.66× | ||
| 05 | Costa Rica | Travel & Leisure | 30.72× | ||
| 06 | Incandescent light bulb | Home & Garden | 21.09× | ||
| 07 | Eva Green | Movies & TV | 20.00× | ||
| 08 | FIS Alpine Ski World Cup | Sports | 20.00× | ||
| 09 | Nightlight | Travel & Leisure | 19.22× | ||
| 10 | Sustainable clothing | Fashion & Accessoires | 18.43× | ||
| 11 | Jackson Hole | Travel & Leisure | 15.02× | ||
| 12 | Exxon | Cars & Mobility | 14.21× | ||
| 13 | Helly Hansen | Fashion & Accessoires | 13.81× | ||
| 14 | Arc'teryx | Fashion & Accessoires | 7.95× | ||
| 15 | Lindsey Vonn | Sports | 6.57× | ||
| 16 | City Bank | Business & Career | 6.46× | ||
| 17 | Colorado Avalanche | Sports | 6.25× | ||
| 18 | Alpine skiing | Sports | 4.82× | ||
| 19 | Diaper bag | Kids & Family | 3.49× | ||
| 20 | Planet Fitness | Sports | 2.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 4.82× | |
| Travelling | THRILL | 1.90× | |
| Patriotism | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.78× | |
| Creativity | OPEN | 0.84× |
Snowmass (ski area) has an estimated audience of 364,797 people in United States, concentrated in Colorado and Texas.
50.8% of Snowmass (ski area) fans are female, 49.2% are male, with an average age of 41.6 years.
Snowmass (ski area) fans show strongest brand affinity for Costa Rica (30.72×), Fischer (company) (73.08×), and LED strip light (54.49×) over the country average.
Snowmass (ski area) fans in United States are most concentrated in Colorado (reach ~90K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Snowmass (ski area) itself, the audience over-indexes on Fischer (company) (73.08×), LED strip light (54.49×), Exxon (14.21×), and Incandescent light bulb (21.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Snowmass (ski area). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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