Snowmass (ski area) Audience in United States

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Snowmass (ski area) has an estimated audience of 364,797 people in United States. 50.8% are female, 49.2% are male, average age 41.6. Top regions: Colorado, Texas, California. Top brand affinities: Vocal harmony, Governor of Michigan, Historic site, Hipster, Home construction.

The average Snowmass (ski area) fan in United States is 41.6 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Vocal harmony, Governor of Michigan, Historic site, with strongest over-indexing on Vocal harmony (12.79× the country average). Demographically, the Snowmass (ski area) audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Snowmass (ski area) fans

Demographic split for Snowmass (ski area) audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.6
Estimated audience size364,797

Audience persona

The typical Snowmass (ski area) fan in United States is balanced, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Snowmass (ski area) in United States
RegionReachAffinity
Colorado93,74116.3×
Texas26,4850.84×
California25,4010.63×
Florida23,3950.95×
New York16,9070.83×
Illinois11,4500.94×
Massachusetts9,2541.29×
Georgia7,8640.7×
North Carolina6,5390.6×
Michigan5,9130.62×
New Jersey5,6130.6×
Pennsylvania5,5720.45×
Virginia5,5460.62×
Ohio5,5350.49×
Utah4,8821.49×
Tennessee4,7670.65×
Arizona4,5270.61×
Minnesota4,1580.8×
Washington3,7320.51×
Louisiana3,6640.78×
Maryland3,2890.52×
Missouri3,2680.56×
Alabama3,2430.64×
Wisconsin3,1420.57×
South Carolina3,1200.57×
Indiana2,9880.45×
Connecticut2,9870.82×
Oklahoma2,1710.54×
Kansas2,1380.74×
Nevada2,1190.6×
Arkansas1,9200.64×
Kentucky1,9060.42×
Oregon1,8500.44×
Mississippi1,5870.53×
Iowa1,5650.52×
New Mexico1,5440.84×
Montana1,1891.17×
Nebraska1,1700.64×
Washington, District of Columbia1,1481.05×
Vermont1,0911.7×
New Hampshire9190.64×
Idaho8750.48×
Wyoming8121.5×
Hawaii8120.52×
Maine7320.56×
West Virginia6690.39×
Rhode Island5770.5×
South Dakota4550.54×
Alaska3900.5×
North Dakota3030.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowmass (ski area) audience
BrandAffinityCategory
Vocal harmony12.79×Music & Radio
Governor of Michigan17.14×Politics & Society
Historic site8.82×Arts & Culture
Hipster17.97×Politics & Society
Home construction2.6×Home & Garden
Grinch7.21×Movies & TV
Jesús Molina77×Music & Radio
Goop8.76×Internet & Social Media
Sailor7.68×Travel & Leisure
Cherish (group)16.56×Music & Radio
TV Fanatic16.16×Movies & TV
La Jolla13.44×Travel & Leisure
Hibachi11.16×Food & Beverages
Fairy godmother10.54×Literature
Wok8.78×Food & Beverages
Mathcore9.89×Music & Radio
Harlow13.02×Travel & Leisure
El Paso County, Colorado13.31×Travel & Leisure
Nebraska Cornhuskers football3.59×Sports
Google Home6.4×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowmass (ski area) audience
TraitClusterScore
SustainabilityBALANCE7.61
TravellingTHRILL2.17
Sports ActivityPOWER1.98
Risk AppetiteTHRILL1.62
Luxury OrientationPREMIUM1.62
Early Adopter MentalityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Snowmass (ski area)
CountryShare
United States71.4%
Brazil6.0%
Canada5.8%

See Snowmass (ski area) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Snowmass (ski area) have in United States?

Snowmass (ski area) has an estimated audience of 364,797 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of Snowmass (ski area) fans?

50.8% of Snowmass (ski area) fans are female, 49.2% are male, with an average age of 41.6 years.

Which brands do Snowmass (ski area) fans like most?

Snowmass (ski area) fans show strongest brand affinity for Vocal harmony (12.79×), Governor of Michigan (17.14×), and Historic site (8.82×) over the country average.

Where do Snowmass (ski area) fans live in United States?

Snowmass (ski area) fans in United States are most concentrated in Colorado (reach 93,741), Texas (reach 26,485), and California (reach 25,401). These three regions account for the largest share of the active audience.

What other brands do Snowmass (ski area) fans also like?

Beyond Snowmass (ski area) itself, the audience over-indexes on Governor of Michigan (17.14×), Historic site (8.82×), Hipster (17.97×), and Home construction (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowmass (ski area). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.