SOMA Audience in United States

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SOMA has an estimated audience of 5,049,214 people in United States. 54.0% are female, 46.0% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Google Maps, Capital One, MSN, Indeed.com.

The average SOMA fan in United States is 40.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Google Maps, Capital One, with strongest over-indexing on Kia Sportage (21.66× the country average). Demographically, the SOMA audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of SOMA fans

Demographic split for SOMA audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.7
Estimated audience size5,049,214

Audience persona

The typical SOMA fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for SOMA in United States
RegionReachAffinity
Texas561,5241.29×
California494,6080.89×
Florida432,5961.27×
Georgia223,4221.44×
North Carolina216,7621.43×
Illinois200,9711.19×
New York189,5920.67×
Pennsylvania186,9491.1×
Ohio179,3001.15×
Tennessee155,3491.53×
Michigan142,2661.08×
Virginia140,1681.14×
Arizona131,2941.27×
New Jersey130,1361.01×
South Carolina123,0611.62×
Indiana121,5741.32×
Washington100,5350.99×
Alabama95,1031.35×
Maryland94,1071.08×
Louisiana91,4481.4×
Massachusetts87,6230.88×
Minnesota87,5041.21×
Missouri85,6911.05×
Colorado82,1621.03×
Wisconsin77,1751.02×
Kentucky73,1031.15×
Oklahoma69,5181.24×
Kansas56,0001.41×
Arkansas52,2591.26×
Oregon49,6720.86×
Connecticut48,7210.96×
Iowa43,2451.04×
Mississippi41,8351.01×
Nevada41,3850.85×
Nebraska27,3181.08×
Idaho25,3471×
Utah20,2470.45×
New Mexico20,1550.8×
West Virginia17,0120.72×
Rhode Island16,7391.04×
Maine13,3110.74×
South Dakota12,6911.09×
New Hampshire11,4820.58×
Washington, District of Columbia8,9850.59×
Montana8,7250.62×
Hawaii8,6740.4×
North Dakota6,6070.64×
Alaska6,5170.6×
Delaware6,0930.44×
Vermont4,5380.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SOMA audience
BrandAffinityCategory
Kia Sportage21.66×Cars & Mobility
Google Maps3.15×Internet & Social Media
Capital One3.12×Business & Career
MSN2.48×News
Indeed.com2.41×Business & Career
Los Angeles Dodgers4.12×Sports
Honda HR-V14.31×Cars & Mobility
Staples (Canada)2.82×Business & Career
Houston Astros4.52×Sports
Hobby Lobby2×Home & Garden
CarGurus2.95×Cars & Mobility
Livemusic2.5×Music & Radio
Pre-school playgroup15.63×Kids & Family
Taco Bell1.9×Food & Beverages
Aldi1.82×Shopping
Concerts1.6×Music & Radio
Best Buy1.78×Shopping
Great Clips2.64×Beauty & Wellness
Enterprise Rent-A-Car2.61×Cars & Mobility
AccuWeather2.69×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SOMA audience
TraitClusterScore
ExtroversionTHRILL1.29
LGBTQ+ IdentityOPEN1.14
Social Media UsageJOY1.13
Design AffinityPREMIUM1.05
IndulgenceJOY1.03
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for SOMA
CountryShare
United States64.7%
Japan8.4%
United Kingdom2.5%

See SOMA audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does SOMA have in United States?

SOMA has an estimated audience of 5,049,214 people in United States, concentrated in Texas and California.

What is the gender split and age of SOMA fans?

54.0% of SOMA fans are female, 46.0% are male, with an average age of 40.7 years.

Which brands do SOMA fans like most?

SOMA fans show strongest brand affinity for Kia Sportage (21.66×), Google Maps (3.15×), and Capital One (3.12×) over the country average.

Where do SOMA fans live in United States?

SOMA fans in United States are most concentrated in Texas (reach 561,524), California (reach 494,608), and Florida (reach 432,596). These three regions account for the largest share of the active audience.

What other brands do SOMA fans also like?

Beyond SOMA itself, the audience over-indexes on Google Maps (3.15×), Capital One (3.12×), MSN (2.48×), and Indeed.com (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SOMA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.