Rascasse Audience Intelligence

SOMA Audience in United States

A data profile of the people who buy, follow and care about SOMA in United States — modelled from more than twelve digital signal sources. SOMA has an estimated audience of 5,145,046 people in United States.

#54among Concert venue in United States#443among POI in United States#572in Music & Radio

The average SOMA fan in United States is 41.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Concerts, Bars, Foodie, with strongest over-indexing on Concerts (2.3× the country average).

Demographically, the SOMA audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SOMA fan in United States is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SOMA profile in United States.

Audience size
5.1M
in United States
Gender
54.3%♀
45.7% male
Age
41.0
average years
Country rank
#6509
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SOMA fans

54.3% are female, 45.7% are male, average age 41.0.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for SOMA audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.0
Estimated audience size5,145,046
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the SOMA audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

60.4%

of the worldwide SOMA audience comes from United States.

Worldwide audience distribution share by country for SOMA
CountryShare
United States60.4%
Japan7.8%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SOMA audience in United States is strongest.

Fig. 05

Top regions by affinity

SOMA fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K1.63×
02Tennessee~200K1.50×
03Georgia~200K1.41×
04Kansas~60K1.41×
05North Carolina~200K1.39×
06Louisiana~90K1.36×
07Arkansas~50K1.30×
08Texas~600K1.28×
09Florida~400K1.28×
10Indiana~100K1.28×
11Arizona~100K1.27×
12Alabama~90K1.27×
13Oklahoma~70K1.24×
14Minnesota~90K1.20×
15Illinois~200K1.16×
16Ohio~200K1.16×
17Kentucky~70K1.15×
18Virginia~100K1.13×
19South Dakota~10K1.12×
20Nebraska~30K1.09×
21Pennsylvania~200K1.08×
22Maryland~90K1.08×
23Rhode Island~20K1.05×
24Michigan~100K1.04×
25Missouri~80K1.03×
26Mississippi~40K1.03×
27Idaho~30K1.03×
28Colorado~80K1.02×
29Iowa~40K1.00×
30New Jersey~100K0.98×
31Washington~100K0.98×
32Wisconsin~70K0.97×
33Connecticut~50K0.97×
34Massachusetts~90K0.94×
35California~500K0.93×
36Nevada~40K0.90×
37Oregon~50K0.85×
38New Mexico~20K0.84×
39Maine~10K0.78×
40Delaware~10K0.76×
41West Virginia~20K0.75×
42North Dakota~7K0.67×
43New York~200K0.64×
44Montana~9K0.64×
45Alaska~7K0.64×
46Washington, District of Columbia~9K0.59×
47New Hampshire~10K0.58×
48Vermont~5K0.57×
49Utah~20K0.45×
50Hawaii~9K0.43×
Fig. 06

Affinity by region

Affinity by region — SOMA, United States
0.43×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SOMA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SOMA audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.30×
02DepopFashion & Accessoires1.89×
03Compact carCars & Mobility1.75×
04LivemusicMusic & Radio1.72×
05Labor DayPolitics & Society1.67×
06Us WeeklyInternet & Social Media1.65×
07Movie theaterMovies & TV1.64×
08Tony AwardArts & Culture1.63×
09VoucherShopping1.60×
10Film scoreMusic & Radio1.60×
11Convention centerBusiness & Career1.58×
12Megan FoxMovies & TV1.55×
13DeodorantBeauty & Wellness1.55×
14Hors d'oeuvreFood & Beverages1.55×
15Wine tastingFood & Beverages1.54×
16FlatbreadFood & Beverages1.54×
17BrewingFood & Beverages1.53×
18Los Angeles DodgersSports1.52×
19BarsTravel & Leisure1.51×
20FoodieFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SOMA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SOMA audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.25×
ExtroversionTHRILL1.22×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SOMA audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.90×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SOMA have in United States?

SOMA has an estimated audience of 5,145,046 people in United States, concentrated in Texas and California.

02

What is the gender split and age of SOMA fans?

54.3% of SOMA fans are female, 45.7% are male, with an average age of 41.0 years.

03

Which brands do SOMA fans like most?

SOMA fans show strongest brand affinity for Concerts (2.3×), Bars (1.51×), and Foodie (1.5×) over the country average.

04

Where do SOMA fans live in United States?

SOMA fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do SOMA fans also like?

Beyond SOMA itself, the audience over-indexes on Bars (1.51×), Foodie (1.5×), Livemusic (1.72×), and Brewing (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See SOMA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SOMA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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