Sonoma County, California Audience in United States
Sonoma County, California has an estimated audience of 2,739,095 people in United States. 55.9% are female, 44.1% are male, average age 45.9. Top brand affinities: Hibachi, Governor of Michigan, Goop, Wok, Google Home.
Top brand affinities include Hibachi, Governor of Michigan, Goop, with strongest over-indexing on Hibachi (21.16× the country average). Demographically, the Sonoma County, California audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, Indulgence.
Type: POI
Demographics of Sonoma County, California fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 45.9 |
| Estimated audience size | 2,739,095 |
Audience persona
The typical Sonoma County, California fan in United States is more female, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for Hibachi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 21.16× | Food & Beverages |
| Governor of Michigan | 16.39× | Politics & Society |
| Goop | 10× | Internet & Social Media |
| Wok | 11.9× | Food & Beverages |
| Google Home | 10.63× | Technology & Electronics |
| Grinch | 6.26× | Movies & TV |
| headspace | 14.49× | Health |
| Cherish (group) | 15.64× | Music & Radio |
| Hipster | 13.22× | Politics & Society |
| Vocal harmony | 5.78× | Music & Radio |
| Fairy godmother | 9.33× | Literature |
| Israel | 2.4× | Travel & Leisure |
| El Paso County, Colorado | 14× | Travel & Leisure |
| Grace Slick | 9.31× | Music & Radio |
| TV Fanatic | 10.91× | Movies & TV |
| Minnesota | 1.71× | Travel & Leisure |
| Guitarist (magazine) | 10.72× | Music & Radio |
| Preta Gil | 18.8× | Music & Radio |
| Cryptic crossword | 13.19× | Technology & Electronics |
| MeatEater | 6.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.98 |
| Indulgence | JOY | 1.81 |
| Travelling | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.34 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.9% |
| Mexico | 3.3% |
| Canada | 3.1% |
See Sonoma County, California audiences in other countries
- Sonoma County, California — Germany
- Sonoma County, California — United Kingdom
- Sonoma County, California — France
- Sonoma County, California — Italy
- Sonoma County, California — Spain
- Sonoma County, California — Brazil
- Sonoma County, California — Japan
- Sonoma County, California — South Korea
- Sonoma County, California — India
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sonoma County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.