Rascasse Audience Intelligence

Sonoma County, California Audience in United States

A data profile of the people who buy, follow and care about Sonoma County, California in United States — modelled from more than twelve digital signal sources. Sonoma County, California has an estimated audience of 2,739,095 people in United States.

#835among POI in United States

The average Sonoma County, California fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United Parcel Service, Kimpton Hotels & Restaurants, Orbitz, with strongest over-indexing on United Parcel Service (4.15× the country average).

Demographically, the Sonoma County, California audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sonoma County, California fan in United States is more female, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for United Parcel Service.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sonoma County, California profile in United States.

Audience size
2.7M
in United States
Gender
55.9%♀
44.1% male
Age
45.9
average years
Country rank
#11083
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sonoma County, California fans

55.9% are female, 44.1% are male, average age 45.9.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Sonoma County, California audience in United States
MetricValue
Female55.9%
Male44.1%
Average age45.9
Estimated audience size2,739,095
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Sonoma County, California audience in United States
Age bracketShare%
16-196%
20-2914%
30-3919%
40-4925%
50+36%
Fig. 04

Worldwide distribution

76.9%

of the worldwide Sonoma County, California audience comes from United States.

Worldwide audience distribution share by country for Sonoma County, California
CountryShare
United States76.9%
Mexico3.3%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sonoma County, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Sonoma County, California fans by region: top regions in United States
#RegionReachAffinity×
01California~2M8.13×
02Oregon~60K1.96×
03Nevada~50K1.79×
04Washington~90K1.55×
05Idaho~20K1.35×
06Arizona~70K1.23×
07Washington, District of Columbia~10K1.22×
08Colorado~50K1.20×
09Hawaii~10K1.19×
10Montana~9K1.16×
11Utah~30K1.10×
12Alaska~6K1.02×
13Vermont~5K1.00×
14New Mexico~10K0.99×
15Nebraska~10K0.91×
16South Dakota~6K0.91×
17North Dakota~5K0.91×
18Massachusetts~50K0.89×
19Maine~9K0.89×
20New Hampshire~10K0.88×
21Rhode Island~8K0.88×
22Minnesota~30K0.87×
23Kansas~20K0.87×
24Delaware~7K0.87×
25Iowa~20K0.85×
26West Virginia~10K0.85×
27Illinois~80K0.84×
28Connecticut~20K0.84×
29Missouri~40K0.83×
30Arkansas~20K0.83×
31Virginia~50K0.81×
32New York~100K0.80×
33Oklahoma~20K0.80×
34Mississippi~20K0.80×
35Texas~200K0.79×
36Florida~100K0.78×
37Tennessee~40K0.78×
38Wisconsin~30K0.78×
39Maryland~40K0.77×
40Louisiana~30K0.76×
41Kentucky~30K0.74×
42North Carolina~60K0.73×
43New Jersey~50K0.73×
44Indiana~40K0.73×
45South Carolina~30K0.72×
46Georgia~60K0.71×
47Alabama~30K0.71×
48Pennsylvania~60K0.68×
49Ohio~60K0.67×
50Michigan~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Sonoma County, California, United States
0.67×1.00×8.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sonoma County, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sonoma County, California audience
#·InterestCategoryAffinity×
01Kimpton Hotels & RestaurantsTravel & Leisure28.92×
02RieslingFood & Beverages18.82×
03Naked WinesFood & Beverages11.11×
04Turkish AirlinesTravel & Leisure8.40×
05OrbitzTravel & Leisure6.64×
06VineyardFood & Beverages4.29×
07United Parcel ServiceBusiness & Career4.15×
08Wine tastingFood & Beverages3.93×
09Alaska AirlinesTravel & Leisure3.79×
10WineryFood & Beverages3.62×
11First class travelTravel & Leisure3.03×
12Renewable energyBusiness & Career2.67×
13FedExBusiness & Career2.51×
14AirbnbTravel & Leisure2.13×
15Nordstrom rackFashion & Accessoires2.09×
16Panda ExpressFood & Beverages2.06×
17Mortgage loansBusiness & Career2.01×
18Planet FitnessSports1.87×
19Trader Joe'sShopping1.72×
20PinterestInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sonoma County, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sonoma County, California audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.10×
Design AffinityPREMIUM1.63×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sonoma County, California audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.96×
ExtroversionTHRILL0.97×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sonoma County, California have in United States?

Sonoma County, California has an estimated audience of 2,739,095 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sonoma County, California fans?

55.9% of Sonoma County, California fans are female, 44.1% are male, with an average age of 45.9 years.

03

Which brands do Sonoma County, California fans like most?

Sonoma County, California fans show strongest brand affinity for United Parcel Service (4.15×), Kimpton Hotels & Restaurants (28.92×), and Orbitz (6.64×) over the country average.

04

Where do Sonoma County, California fans live in United States?

Sonoma County, California fans in United States are most concentrated in California (reach ~2M), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sonoma County, California fans also like?

Beyond Sonoma County, California itself, the audience over-indexes on Kimpton Hotels & Restaurants (28.92×), Orbitz (6.64×), Naked Wines (11.11×), and Vineyard (4.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sonoma County, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonoma County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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