Sound recording and reproduction Audience in United States

Sound recording and reproduction logo

Sound recording and reproduction has an estimated audience of 11,869,942 people in United States. 40.2% are female, 59.8% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Combat sport, JDSU, Israel, Staycation.

The average Sound recording and reproduction fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Combat sport, JDSU, with strongest over-indexing on Bank account (2.84× the country average). Demographically, the Sound recording and reproduction audience skews more male with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Sound recording and reproduction fans

Demographic split for Sound recording and reproduction audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.1
Estimated audience size11,869,942

Audience persona

The typical Sound recording and reproduction fan in United States is more male, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Sound recording and reproduction in United States
RegionReachAffinity
California422,7460.32×
Texas268,3450.26×
Florida239,9050.3×
Michigan239,7260.77×
Georgia191,8660.52×
Oregon177,8351.31×
Mississippi163,6451.67×
Ohio154,1200.42×
Louisiana145,5000.95×
Arkansas145,3791.49×
Oklahoma142,1751.08×
Kentucky139,9220.94×
Maryland139,7990.68×
Alabama135,4380.82×
Indiana135,2180.62×
West Virginia135,0962.44×
Missouri130,9550.68×
Tennessee129,0290.54×
South Carolina128,1050.72×
North Carolina125,7320.35×
Kansas124,7831.33×
Idaho124,7542.1×
Illinois120,0850.3×
Hawaii119,1752.34×
Iowa118,4631.21×
New York118,4320.18×
South Dakota116,0014.23×
Wisconsin114,4560.64×
Arizona110,2240.45×
Pennsylvania109,7400.27×
Nebraska109,0011.83×
Connecticut108,8350.91×
New Mexico108,4321.82×
Nevada108,0810.94×
Rhode Island107,4872.84×
Utah106,0641×
Virginia105,3780.36×
New Jersey104,5960.35×
Minnesota102,2620.6×
Massachusetts101,2120.43×
Washington98,8010.41×
Colorado98,5250.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sound recording and reproduction audience
BrandAffinityCategory
Bank account2.84×Business & Career
Combat sport1.82×Sports
JDSU2.27×Business & Career
Israel1.55×Travel & Leisure
Staycation2.38×Home & Garden
Pro-Ject2.35×Music & Radio
Noodle (Gorillaz)1.91×Music & Radio
Home staging2.76×Home & Garden
Corona (band)2.95×Music & Radio
UK garage2.42×Music & Radio
Nuts (film)2.47×Movies & TV
Urban horticulture1.5×Home & Garden
Acoustic music1.76×Music & Radio
Stamp collecting1.77×Home & Garden
Hayward, California3.96×Travel & Leisure
Notre Dame Fighting Irish football1.8×Sports
Ellen Burstyn3.13×Movies & TV
Winemaking1.55×Food & Beverages
Glossier1.73×Beauty & Wellness
Hocus Pocus1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sound recording and reproduction audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.29
Risk AppetiteTHRILL1.21
Need for SecurityCONSERVATISM1.2
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Sound recording and reproduction
CountryShare
United States29.5%
India6.9%
United Kingdom5.8%

See Sound recording and reproduction audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Sound recording and reproduction have in United States?

Sound recording and reproduction has an estimated audience of 11,869,942 people in United States, concentrated in California and Texas.

What is the gender split and age of Sound recording and reproduction fans?

40.2% of Sound recording and reproduction fans are female, 59.8% are male, with an average age of 38.1 years.

Which brands do Sound recording and reproduction fans like most?

Sound recording and reproduction fans show strongest brand affinity for Bank account (2.84×), Combat sport (1.82×), and JDSU (2.27×) over the country average.

Where do Sound recording and reproduction fans live in United States?

Sound recording and reproduction fans in United States are most concentrated in California (reach 422,746), Texas (reach 268,345), and Florida (reach 239,905). These three regions account for the largest share of the active audience.

What other brands do Sound recording and reproduction fans also like?

Beyond Sound recording and reproduction itself, the audience over-indexes on Combat sport (1.82×), JDSU (2.27×), Israel (1.55×), and Staycation (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sound recording and reproduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.