Rascasse Audience Intelligence

Sound recording and reproduction Audience in United States

A data profile of the people who buy, follow and care about Sound recording and reproduction in United States — modelled from more than twelve digital signal sources. Sound recording and reproduction has an estimated audience of 11,869,942 people in United States.

#1977among Topic in United States#210in Music & Radio

The average Sound recording and reproduction fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Musical instrument, Innovation, with strongest over-indexing on Scooby-Doo (3.94× the country average).

Demographically, the Sound recording and reproduction audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sound recording and reproduction fan in United States is more male, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Scooby-Doo.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sound recording and reproduction profile in United States.

Audience size
11.9M
in United States
Gender
40.2%♀
59.8% male
Age
38.1
average years
Country rank
#3005
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sound recording and reproduction fans

40.2% are female, 59.8% are male, average age 38.1.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Sound recording and reproduction audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.1
Estimated audience size11,869,942
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Sound recording and reproduction audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Sound recording and reproduction audience comes from United States.

Worldwide audience distribution share by country for Sound recording and reproduction
CountryShare
United States29.5%
India6.9%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sound recording and reproduction audience in United States is strongest.

Fig. 05

Top regions by affinity

Sound recording and reproduction fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~40K1.36×
02Rhode Island~50K1.26×
03West Virginia~70K1.23×
04Hawaii~60K1.20×
05New Mexico~70K1.16×
06Montana~40K1.15×
07Idaho~70K1.12×
08Arkansas~100K1.11×
09Mississippi~100K1.10×
10Nebraska~60K1.09×
11New Hampshire~50K1.07×
12North Dakota~30K1.07×
13Kansas~100K1.06×
14Iowa~100K1.05×
15Maine~40K1.05×
16Oregon~100K1.03×
17Delaware~30K1.03×
18Oklahoma~100K1.02×
19Louisiana~200K1.01×
20Washington, District of Columbia~40K1.01×
21Kentucky~100K1.00×
22Connecticut~100K1.00×
23Utah~100K1.00×
24Alaska~30K1.00×
25Vermont~20K1.00×
26Nevada~100K0.99×
27Alabama~200K0.98×
28South Carolina~200K0.95×
29Indiana~200K0.94×
30Missouri~200K0.94×
31Wisconsin~200K0.94×
32Minnesota~200K0.94×
33Maryland~200K0.93×
34Tennessee~200K0.92×
35Colorado~200K0.91×
36Michigan~300K0.90×
37Arizona~200K0.90×
38Massachusetts~200K0.90×
39Washington~200K0.89×
40New Jersey~300K0.88×
41Virginia~300K0.88×
42Ohio~300K0.87×
43Georgia~300K0.87×
44North Carolina~300K0.87×
45Pennsylvania~300K0.86×
46Illinois~300K0.85×
47New York~500K0.81×
48Florida~600K0.78×
49Texas~800K0.74×
50California~900K0.69×
Fig. 06

Affinity by region

Affinity by region — Sound recording and reproduction, United States
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sound recording and reproduction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sound recording and reproduction audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV3.94×
02HerbalismHealth3.00×
03University of California, Los AngelesBusiness & Career2.94×
04CitibankBusiness & Career2.28×
05InnovationBusiness & Career2.21×
06Anne HathawayMovies & TV2.04×
07Dunkin' DonutsFood & Beverages1.80×
08Millie Bobby BrownMovies & TV1.79×
09Electric guitarMusic & Radio1.77×
10LegoKids & Family1.75×
11Musical instrumentMusic & Radio1.73×
12RadioTechnology & Electronics1.73×
13House musicMusic & Radio1.69×
14Anime conventionLiterature1.63×
15FedExBusiness & Career1.58×
16Acoustic guitarMusic & Radio1.56×
17PianoMusic & Radio1.55×
18Hard rockMusic & Radio1.54×
19Solar energyHome & Garden1.54×
20Bass guitarMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sound recording and reproduction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sound recording and reproduction audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
PatriotismCONSERVATISM1.48×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sound recording and reproduction audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
TravellingTHRILL0.89×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sound recording and reproduction have in United States?

Sound recording and reproduction has an estimated audience of 11,869,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sound recording and reproduction fans?

40.2% of Sound recording and reproduction fans are female, 59.8% are male, with an average age of 38.1 years.

03

Which brands do Sound recording and reproduction fans like most?

Sound recording and reproduction fans show strongest brand affinity for Scooby-Doo (3.94×), Musical instrument (1.73×), and Innovation (2.21×) over the country average.

04

Where do Sound recording and reproduction fans live in United States?

Sound recording and reproduction fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sound recording and reproduction fans also like?

Beyond Sound recording and reproduction itself, the audience over-indexes on Musical instrument (1.73×), Innovation (2.21×), Herbalism (3×), and Radio (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Sound recording and reproduction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sound recording and reproduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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