A data profile of the people who buy, follow and care about Sound recording and reproduction in Germany — modelled from more than twelve digital signal sources. Sound recording and reproduction has an estimated audience of 1,613,168 people in Germany.
Sound recording and reproduction has an estimated audience of 1,613,168 people in Germany. 39.7% are female, 60.3% are male, average age 37.8. Top brand affinities: Thomann, Tagesschau, Reinhard Mey, Tour de France, Transfermarkt.
Top brand affinities include Thomann, Tagesschau, Reinhard Mey, with strongest over-indexing on Thomann (7.08× the country average).
Demographically, the Sound recording and reproduction audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Patriotism.
The typical Sound recording and reproduction fan in Germany is more male, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Thomann.
The key figures that characterise the Sound recording and reproduction profile in Germany.
39.7% are female, 60.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 37.8 |
| Estimated audience size | 1,613,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Sound recording and reproduction audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 6.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Sound recording and reproduction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomann | Shopping | 7.08× | ||
| 02 | Comedy club | Movies & TV | 4.43× | ||
| 03 | Reinhard Mey | Music & Radio | 4.38× | ||
| 04 | Iron Maiden | Music & Radio | 3.95× | ||
| 05 | Video editing | Technology & Electronics | 3.81× | ||
| 06 | Arnold Schwarzenegger | Movies & TV | 3.79× | ||
| 07 | Tour de France | Sports | 2.83× | ||
| 08 | Loudspeaker | Technology & Electronics | 2.73× | ||
| 09 | Bass guitar | Music & Radio | 2.49× | ||
| 10 | Gaming computer | Technology & Electronics | 2.43× | ||
| 11 | Carpentry | Home & Garden | 2.07× | ||
| 12 | Chihuahua (dog) | Pets & Animals | 2.05× | ||
| 13 | Der Tagesspiegel | News | 2.02× | ||
| 14 | Musical theatre | Movies & TV | 1.99× | ||
| 15 | Volunteering | Politics & Society | 1.85× | ||
| 16 | Tagesschau | Movies & TV | 1.79× | ||
| 17 | House music | Music & Radio | 1.73× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 19 | Transfermarkt | Sports | 1.71× | ||
| 20 | Desserts | Food & Beverages | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Risk Appetite | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.76× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sound recording and reproduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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