Sound recording and reproduction Audience in Germany
Sound recording and reproduction has an estimated audience of 1,613,168 people in Germany. 39.7% are female, 60.3% are male, average age 37.8. Top brand affinities: Progressive rock, Commercial mortgage, KLIX (AM), Snow White (Fables), Oliver Kahn.
Top brand affinities include Progressive rock, Commercial mortgage, KLIX (AM), with strongest over-indexing on Progressive rock (2.05× the country average). Demographically, the Sound recording and reproduction audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Category: Music & Radio · Type: Topic
Demographics of Sound recording and reproduction fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 37.8 |
| Estimated audience size | 1,613,168 |
Audience persona
The typical Sound recording and reproduction fan in Germany is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.05× | Music & Radio |
| Commercial mortgage | 1.64× | Business & Career |
| KLIX (AM) | 2.04× | Music & Radio |
| Snow White (Fables) | 1.75× | Literature |
| Oliver Kahn | 2.64× | Sports |
| Scratching post | 3.58× | Pets & Animals |
| Magazine (band) | 2.5× | Music & Radio |
| Jason Clarke (actor) | 2.37× | Movies & TV |
| Oktay Kaynarca | 3.24× | Movies & TV |
| Lycopene | 3.24× | Health |
| Kieser Training | 1.72× | Sports |
| Hostelworld | 2.56× | Travel & Leisure |
| Jaguar F-Pace | 2.58× | Cars & Mobility |
| Glashütte | 1.72× | Travel & Leisure |
| Medieval fantasy | 4.26× | Literature |
| Oral, Kazakhstan | 3.07× | Travel & Leisure |
| Buying a House | 2.32× | Home & Garden |
| Jaws | 3.12× | Movies & TV |
| Esra Erol | 2.09× | Movies & TV |
| Viator | 2.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.23 |
| Mindfulness | BALANCE | 1.14 |
| Pet Ownership | JOY | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
| Early Adopter Mentality | POWER | 1.09 |
| Spirituality | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 6.9% |
| United Kingdom | 5.8% |
See Sound recording and reproduction audiences in other countries
- Sound recording and reproduction — United States
- Sound recording and reproduction — United Kingdom
- Sound recording and reproduction — France
- Sound recording and reproduction — Italy
- Sound recording and reproduction — Spain
- Sound recording and reproduction — Brazil
- Sound recording and reproduction — Japan
- Sound recording and reproduction — South Korea
- Sound recording and reproduction — India
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sound recording and reproduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.