A data profile of the people who buy, follow and care about Source code in United States — modelled from more than twelve digital signal sources. Source code has an estimated audience of 7,246,339 people in United States.
The average Source code fan in United States is 40.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Fight Club, Love's Travel Stops & Country Stores, Linux, with strongest over-indexing on Fight Club (8.98× the country average).
Demographically, the Source code audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Source code fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Fight Club.
The key figures that characterise the Source code profile in United States.
48.3% are female, 51.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 40.8 |
| Estimated audience size | 7,246,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
Where the Source code audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~90K | 1.39× | |
| 02 | Idaho | ~50K | 1.26× | |
| 03 | Washington | ~200K | 1.20× | |
| 04 | Oregon | ~100K | 1.15× | |
| 05 | California | ~900K | 1.13× | |
| 06 | Colorado | ~100K | 1.13× | |
| 07 | Massachusetts | ~200K | 1.12× | |
| 08 | Alaska | ~20K | 1.12× | |
| 09 | Illinois | ~300K | 1.11× | |
| 10 | Kansas | ~60K | 1.06× | |
| 11 | Washington, District of Columbia | ~20K | 1.06× | |
| 12 | Montana | ~20K | 1.05× | |
| 13 | New York | ~400K | 1.04× | |
| 14 | Arizona | ~200K | 1.03× | |
| 15 | Connecticut | ~70K | 1.03× | |
| 16 | Oklahoma | ~80K | 1.02× | |
| 17 | Texas | ~600K | 1.01× | |
| 18 | Virginia | ~200K | 1.01× | |
| 19 | Missouri | ~100K | 1.01× | |
| 20 | Arkansas | ~60K | 1.01× | |
| 21 | New Hampshire | ~30K | 1.01× | |
| 22 | Hawaii | ~30K | 1.00× | |
| 23 | Minnesota | ~100K | 0.99× | |
| 24 | Vermont | ~10K | 0.99× | |
| 25 | New Jersey | ~200K | 0.98× | |
| 26 | Indiana | ~100K | 0.98× | |
| 27 | Wisconsin | ~100K | 0.98× | |
| 28 | Nebraska | ~40K | 0.98× | |
| 29 | Iowa | ~60K | 0.97× | |
| 30 | North Dakota | ~10K | 0.97× | |
| 31 | Michigan | ~200K | 0.96× | |
| 32 | Nevada | ~70K | 0.96× | |
| 33 | Maryland | ~100K | 0.95× | |
| 34 | Maine | ~20K | 0.95× | |
| 35 | Pennsylvania | ~200K | 0.94× | |
| 36 | North Carolina | ~200K | 0.94× | |
| 37 | Rhode Island | ~20K | 0.94× | |
| 38 | South Dakota | ~20K | 0.94× | |
| 39 | Georgia | ~200K | 0.93× | |
| 40 | Kentucky | ~80K | 0.93× | |
| 41 | New Mexico | ~30K | 0.93× | |
| 42 | Florida | ~500K | 0.92× | |
| 43 | Ohio | ~200K | 0.92× | |
| 44 | Tennessee | ~100K | 0.92× | |
| 45 | South Carolina | ~100K | 0.90× | |
| 46 | Delaware | ~20K | 0.88× | |
| 47 | Louisiana | ~80K | 0.87× | |
| 48 | West Virginia | ~30K | 0.87× | |
| 49 | Alabama | ~90K | 0.84× | |
| 50 | Mississippi | ~50K | 0.83× |
The strongest cross-interests of the Source code audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fight Club | Movies & TV | 8.98× | ||
| 02 | R+L Carriers | Business & Career | 8.38× | ||
| 03 | Love's Travel Stops & Country Stores | Shopping | 4.14× | ||
| 04 | 28 Days Later | Movies & TV | 3.98× | ||
| 05 | Peter Thiel | Business & Career | 3.53× | ||
| 06 | Web server | Technology & Electronics | 3.37× | ||
| 07 | Systems engineering | Business & Career | 2.51× | ||
| 08 | Linux | Technology & Electronics | 2.41× | ||
| 09 | Risk management | Business & Career | 2.07× | ||
| 10 | Britney Spears | Music & Radio | 1.91× | ||
| 11 | Sustainable energy | Home & Garden | 1.90× | ||
| 12 | Political science | Business & Career | 1.83× | ||
| 13 | Innovation | Business & Career | 1.81× | ||
| 14 | Chuck Norris | Movies & TV | 1.81× | ||
| 15 | Renewable energy | Business & Career | 1.74× | ||
| 16 | Genetics | Kids & Family | 1.61× | ||
| 17 | University | Business & Career | 1.56× | ||
| 18 | Real property | Home & Garden | 1.56× | ||
| 19 | United States Postal Service | Business & Career | 1.51× | ||
| 20 | Solar energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.55× | |
| Individualism | JOY | 1.46× | |
| Patriotism | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.81× |
Source code has an estimated audience of 7,246,339 people in United States, concentrated in California and Texas.
48.3% of Source code fans are female, 51.7% are male, with an average age of 40.8 years.
Source code fans show strongest brand affinity for Fight Club (8.98×), Love's Travel Stops & Country Stores (4.14×), and Linux (2.41×) over the country average.
Source code fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Source code itself, the audience over-indexes on Love's Travel Stops & Country Stores (4.14×), Linux (2.41×), Web server (3.37×), and United States Postal Service (1.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Source code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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