South Boston Audience in United States

South Boston logo

South Boston has an estimated audience of 377,463 people in United States. 55.7% are female, 44.3% are male, average age 40.4. Top regions: Massachusetts, California, Virginia. Top brand affinities: Alaska, Stamp collecting, Meals on Wheels, Israel, JDM Cars.

The average South Boston fan in United States is 40.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Virginia. Top brand affinities include Alaska, Stamp collecting, Meals on Wheels, with strongest over-indexing on Alaska (7.64× the country average). Demographically, the South Boston audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of South Boston fans

Demographic split for South Boston audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.4
Estimated audience size377,463

Audience persona

The typical South Boston fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for South Boston in United States
RegionReachAffinity
Massachusetts128,78317.32×
California37,1980.9×
Virginia21,7162.36×
New York21,7091.03×
North Carolina12,7481.12×
Florida11,4730.45×
Texas10,7470.33×
Pennsylvania7,7870.61×
Illinois7,5740.6×
Connecticut7,0671.87×
New Jersey6,6800.7×
Georgia4,8570.42×
New Hampshire4,7503.19×
Ohio4,5950.4×
Rhode Island4,3363.61×
Maryland3,8320.59×
Michigan3,6020.36×
Washington3,0830.41×
Colorado2,9590.5×
Tennessee2,8850.38×
South Carolina2,7640.49×
Maine2,6941.99×
Indiana2,6810.39×
Arizona2,5930.34×
Minnesota2,2660.42×
Missouri2,0090.33×
Wisconsin1,9910.35×
Oregon1,6180.37×
Kentucky1,5640.33×
Alabama1,4480.27×
Louisiana1,4280.29×
Washington, District of Columbia1,3851.22×
Vermont1,1511.74×
Oklahoma1,1330.27×
Utah1,1240.33×
Nevada1,1140.31×
Kansas9340.31×
Iowa9210.3×
Arkansas7070.23×
Mississippi6840.22×
West Virginia6300.36×
New Mexico5590.3×
Nebraska5400.29×
Idaho5340.28×
Delaware5050.49×
Hawaii4630.29×
Montana3880.37×
South Dakota2260.26×
Alaska2100.26×
North Dakota1650.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Boston audience
BrandAffinityCategory
Alaska7.64×Travel & Leisure
Stamp collecting9.21×Home & Garden
Meals on Wheels8.42×Food & Beverages
Israel2.53×Travel & Leisure
JDM Cars9.2×Cars & Mobility
Home construction1.6×Home & Garden
Redemption (theology)9.21×Politics & Society
Pro-Ject4.22×Music & Radio
Natural rubber1.9×Cars & Mobility
Hipster7.17×Politics & Society
Hammock camping5.33×Travel & Leisure
Bank account1.79×Business & Career
Historic site2.95×Arts & Culture
Mothercare2.17×Kids & Family
Sub Zero (Official)6.5×Literature
Life of Pi6.13×Movies & TV
Google Analytics3.15×Internet & Social Media
Regional styles of Mexican music1.7×Music & Radio
Hog Hunting1.98×Sports
Sinaloa2.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Boston audience
TraitClusterScore
Family OrientationCONSERVATISM2.05
Luxury OrientationPREMIUM1.86
Risk AppetiteTHRILL1.78
LGBTQ+ IdentityOPEN1.7
IndulgenceJOY1.7
Design AffinityPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for South Boston
CountryShare
United States83.4%
Philippines9.2%
United Kingdom1.9%

See South Boston audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does South Boston have in United States?

South Boston has an estimated audience of 377,463 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of South Boston fans?

55.7% of South Boston fans are female, 44.3% are male, with an average age of 40.4 years.

Which brands do South Boston fans like most?

South Boston fans show strongest brand affinity for Alaska (7.64×), Stamp collecting (9.21×), and Meals on Wheels (8.42×) over the country average.

Where do South Boston fans live in United States?

South Boston fans in United States are most concentrated in Massachusetts (reach 128,783), California (reach 37,198), and Virginia (reach 21,716). These three regions account for the largest share of the active audience.

What other brands do South Boston fans also like?

Beyond South Boston itself, the audience over-indexes on Stamp collecting (9.21×), Meals on Wheels (8.42×), Israel (2.53×), and JDM Cars (9.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.