Rascasse Audience Intelligence

Spiritual practice Audience in United States

A data profile of the people who buy, follow and care about Spiritual practice in United States — modelled from more than twelve digital signal sources. Spiritual practice has an estimated audience of 13,269,931 people in United States.

#1782among Topic in United States#114in Health

The average Spiritual practice fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Superman, Do it yourself (DIY), with strongest over-indexing on Google Maps (6.04× the country average).

Demographically, the Spiritual practice audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spiritual practice fan in United States is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spiritual practice profile in United States.

Audience size
13.3M
in United States
Gender
73.4%♀
26.6% male
Age
41.3
average years
Country rank
#2677
Topic in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spiritual practice fans

73.4% are female, 26.6% are male, average age 41.3.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Spiritual practice audience in United States
MetricValue
Female73.4%
Male26.6%
Average age41.3
Estimated audience size13,269,931
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Spiritual practice audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Spiritual practice audience comes from United States.

Worldwide audience distribution share by country for Spiritual practice
CountryShare
United States33.4%
Italy4.1%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spiritual practice audience in United States is strongest.

Fig. 05

Top regions by affinity

Spiritual practice fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.35×
02Alaska~30K1.13×
03North Dakota~30K1.13×
04Maine~50K1.11×
05South Dakota~30K1.10×
06Montana~40K1.08×
07Delaware~40K1.08×
08New Hampshire~60K1.07×
09Oregon~200K1.05×
10Hawaii~60K1.05×
11Idaho~70K1.04×
12Rhode Island~40K1.04×
13Connecticut~100K1.01×
14Washington, District of Columbia~40K1.01×
15Minnesota~200K1.00×
16New Mexico~70K1.00×
17Washington~300K0.99×
18Nebraska~70K0.99×
19West Virginia~60K0.99×
20North Carolina~400K0.97×
21Maryland~200K0.97×
22Mississippi~100K0.97×
23Massachusetts~300K0.96×
24South Carolina~200K0.95×
25Arkansas~100K0.95×
26Iowa~100K0.94×
27Kansas~100K0.94×
28Colorado~200K0.93×
29Missouri~200K0.92×
30Tennessee~200K0.91×
31Wisconsin~200K0.91×
32Kentucky~200K0.91×
33Oklahoma~100K0.91×
34Utah~100K0.91×
35Michigan~300K0.90×
36New Jersey~300K0.90×
37Indiana~200K0.90×
38Louisiana~200K0.90×
39Nevada~100K0.90×
40Virginia~300K0.89×
41Georgia~400K0.88×
42Arizona~200K0.88×
43Alabama~200K0.88×
44New York~600K0.86×
45Illinois~400K0.86×
46Ohio~300K0.85×
47California~1M0.82×
48Pennsylvania~400K0.82×
49Florida~700K0.80×
50Texas~900K0.75×
Fig. 06

Affinity by region

Affinity by region — Spiritual practice, United States
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spiritual practice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spiritual practice audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media6.04×
02Self-healingHealth4.31×
03HinduismPolitics & Society4.30×
04New TestamentPolitics & Society3.96×
05MyFitnessPalSports3.61×
06Self-loveHealth2.62×
07Self-awarenessHealth2.60×
08Motivational speakingBusiness & Career2.48×
09Chuck NorrisMovies & TV2.45×
10InnovationBusiness & Career2.44×
11Vintage clothingFashion & Accessoires2.39×
12Google NewsNews2.26×
13SupermanMovies & TV2.24×
14Catholic ChurchPolitics & Society2.19×
15Real propertyHome & Garden1.98×
16Subscription business modelShopping1.76×
17Do it yourself (DIY)Home & Garden1.74×
18MeditationHealth1.66×
19Quality of lifeHealth1.59×
20ReligionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spiritual practice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spiritual practice audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.50×
SpiritualityBALANCE1.97×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spiritual practice audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.92×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spiritual practice have in United States?

Spiritual practice has an estimated audience of 13,269,931 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spiritual practice fans?

73.4% of Spiritual practice fans are female, 26.6% are male, with an average age of 41.3 years.

03

Which brands do Spiritual practice fans like most?

Spiritual practice fans show strongest brand affinity for Google Maps (6.04×), Superman (2.24×), and Do it yourself (DIY) (1.74×) over the country average.

04

Where do Spiritual practice fans live in United States?

Spiritual practice fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Spiritual practice fans also like?

Beyond Spiritual practice itself, the audience over-indexes on Superman (2.24×), Do it yourself (DIY) (1.74×), Self-love (2.62×), and Vintage clothing (2.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Spiritual practice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spiritual practice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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