Staples Center Audience in United States

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Staples Center has an estimated audience of 353,070 people in United States. 46.6% are female, 53.4% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Justice, Keizer, Oregon, Surf kayaking, Home construction, Israel.

The average Staples Center fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, Keizer, Oregon, Surf kayaking, with strongest over-indexing on Justice (3.45× the country average). Demographically, the Staples Center audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Staples Center fans

Demographic split for Staples Center audience in United States
MetricValue
Female46.6%
Male53.4%
Average age38.3
Estimated audience size353,070

Audience persona

The typical Staples Center fan in United States is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Staples Center in United States
RegionReachAffinity
California264,80311.55×
Texas26,8990.89×
Florida19,8220.83×
New York19,0140.96×
Illinois10,7860.92×
Arizona10,1211.4×
North Carolina8,0010.75×
Georgia7,9870.73×
Washington7,6981.09×
Ohio7,4880.69×
New Jersey7,3840.82×
Virginia7,3750.86×
Pennsylvania6,9510.58×
Nevada6,5641.92×
Alabama5,9071.2×
Massachusetts5,5860.8×
Michigan5,3950.58×
Colorado5,3720.97×
Tennessee5,2200.74×
Maryland5,0550.83×
Indiana4,2750.66×
Missouri4,0930.72×
Minnesota3,9900.79×
Oregon3,9260.97×
South Carolina3,5570.67×
Utah3,1330.99×
Louisiana3,1120.68×
Wisconsin2,9370.55×
Connecticut2,7260.77×
Kentucky2,5510.58×
Hawaii2,4571.62×
Oklahoma2,4030.61×
Iowa2,3440.81×
Arkansas2,0300.7×
Kansas1,9020.68×
Mississippi1,8230.63×
New Mexico1,3460.76×
Idaho1,3200.75×
Nebraska1,1660.66×
Washington, District of Columbia1,1211.06×
New Hampshire6970.5×
Rhode Island6610.59×
West Virginia6590.4×
Montana6450.66×
Maine5710.45×
Delaware5490.56×
Alaska5080.67×
South Dakota4500.55×
Wyoming4480.86×
North Dakota4070.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Staples Center audience
BrandAffinityCategory
Justice3.45×Politics & Society
Keizer, Oregon32.47×Travel & Leisure
Surf kayaking17.1×Sports
Home construction1.55×Home & Garden
Israel2.13×Travel & Leisure
Kevin Harrington (entrepreneur)28.51×Business & Career
San Pellegrino6.91×Food & Beverages
Kendra Scott2.71×Fashion & Accessoires
Pai gow20×Games
Nebraska Cornhuskers football3.25×Sports
Ghost Tours46.01×Travel & Leisure
Nationality1.79×Politics & Society
Captain America (1990 film)3.5×Movies & TV
Consequence (rapper)5×Music & Radio
Cam Ward2.86×Sports
Voltron: Legendary Defender11.66×Movies & TV
Kazuo Ishiguro12.86×Literature
Sinister (band)11.99×Music & Radio
Jesse Plemons2.11×Movies & TV
Leif Erikson Day8.14×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Staples Center audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Luxury OrientationPREMIUM1.65
TravellingTHRILL1.38
SustainabilityBALANCE1.37
Urban LifestyleOPEN1.37
IndulgenceJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Staples Center
CountryShare
United States66.4%
Spain5.5%
India3.6%

See Staples Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Staples Center have in United States?

Staples Center has an estimated audience of 353,070 people in United States, concentrated in California and Texas.

What is the gender split and age of Staples Center fans?

46.6% of Staples Center fans are female, 53.4% are male, with an average age of 38.3 years.

Which brands do Staples Center fans like most?

Staples Center fans show strongest brand affinity for Justice (3.45×), Keizer, Oregon (32.47×), and Surf kayaking (17.1×) over the country average.

Where do Staples Center fans live in United States?

Staples Center fans in United States are most concentrated in California (reach 264,803), Texas (reach 26,899), and Florida (reach 19,822). These three regions account for the largest share of the active audience.

What other brands do Staples Center fans also like?

Beyond Staples Center itself, the audience over-indexes on Keizer, Oregon (32.47×), Surf kayaking (17.1×), Home construction (1.55×), and Israel (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Staples Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.