Rascasse Audience Intelligence

Staples Center Audience in United States

A data profile of the people who buy, follow and care about Staples Center in United States — modelled from more than twelve digital signal sources. Staples Center has an estimated audience of 335,520 people in United States.

#59among Arena in United States#5255among POI in United States#4564in Sports

The average Staples Center fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dwight Howard, Tropic Thunder, Soldier Field, with strongest over-indexing on Dwight Howard (106.81× the country average).

Demographically, the Staples Center audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Staples Center fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Dwight Howard.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staples Center profile in United States.

Audience size
336K
in United States
Gender
42.3%♀
57.7% male
Age
35.7
average years
Country rank
#45627
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Staples Center fans

42.3% are female, 57.7% are male, average age 35.7.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Staples Center audience in United States
MetricValue
Female42.3%
Male57.7%
Average age35.7
Estimated audience size335,520
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Staples Center audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

65.0%

of the worldwide Staples Center audience comes from United States.

Worldwide audience distribution share by country for Staples Center
CountryShare
United States65.0%
Spain5.0%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staples Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Staples Center fans by region: top regions in United States
#RegionReachAffinity×
01California~300K11.37×
02Nevada~6K1.81×
03Hawaii~2K1.49×
04Arizona~9K1.33×
05Washington, District of Columbia~1K1.12×
06Alabama~5K1.10×
07Washington~7K1.03×
08Oregon~4K1.00×
09Utah~3K0.97×
10New York~20K0.94×
11Colorado~5K0.92×
12Illinois~10K0.91×
13Alaska<1K0.88×
14Texas~20K0.85×
15New Mexico~1K0.85×
16New Jersey~7K0.84×
17Maryland~5K0.84×
18Idaho~1K0.84×
19Virginia~7K0.83×
20Iowa~2K0.83×
21Massachusetts~5K0.82×
22North Dakota<1K0.82×
23Minnesota~4K0.81×
24Montana<1K0.81×
25Connecticut~3K0.80×
26South Dakota<1K0.79×
27Vermont<1K0.79×
28Florida~20K0.78×
29Rhode Island<1K0.78×
30Nebraska~1K0.77×
31Arkansas~2K0.76×
32Kansas~2K0.76×
33Delaware<1K0.76×
34Georgia~8K0.75×
35Tennessee~5K0.75×
36Missouri~4K0.75×
37Oklahoma~3K0.75×
38North Carolina~7K0.74×
39Louisiana~3K0.74×
40Mississippi~2K0.73×
41South Carolina~4K0.71×
42New Hampshire<1K0.71×
43Indiana~4K0.70×
44Maine<1K0.70×
45Ohio~7K0.69×
46Kentucky~3K0.68×
47West Virginia~1K0.68×
48Pennsylvania~7K0.65×
49Michigan~6K0.65×
50Wisconsin~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Staples Center, United States
0.64×1.00×11.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staples Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staples Center audience
#·InterestCategoryAffinity×
01Dwight HowardSports106.81×
02Soldier FieldSports55.73×
03TD GardenSports36.23×
04Boehringer IngelheimHealth35.70×
05Lambeau FieldSports33.16×
06Yankee StadiumSports31.88×
07Tropic ThunderMovies & TV27.39×
08Hollywood BowlTravel & Leisure26.94×
09Wrigley FieldSports25.92×
10Madison Square GardenSports23.24×
11Armageddon (1998 film)Movies & TV20.00×
12Tobias HarrisSports20.00×
13Tim DuncanSports20.00×
14Kevin LoveSports20.00×
15DollywoodTravel & Leisure19.66×
16Edward NortonMovies & TV14.42×
17Sharon OsbourneMovies & TV11.35×
18Cold Stone CreameryFood & Beverages10.91×
19Hollywood SignTravel & Leisure9.65×
20FedExBusiness & Career4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staples Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staples Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.32×
Family OrientationCONSERVATISM2.26×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staples Center audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
CreativityOPEN0.69×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Staples Center have in United States?

Staples Center has an estimated audience of 335,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Staples Center fans?

42.3% of Staples Center fans are female, 57.7% are male, with an average age of 35.7 years.

03

Which brands do Staples Center fans like most?

Staples Center fans show strongest brand affinity for Dwight Howard (106.81×), Tropic Thunder (27.39×), and Soldier Field (55.73×) over the country average.

04

Where do Staples Center fans live in United States?

Staples Center fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Staples Center fans also like?

Beyond Staples Center itself, the audience over-indexes on Tropic Thunder (27.39×), Soldier Field (55.73×), Yankee Stadium (31.88×), and Lambeau Field (33.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Staples Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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