A data profile of the people who buy, follow and care about Starship in United States — modelled from more than twelve digital signal sources. Starship has an estimated audience of 1,326,626 people in United States.
The average Starship fan in United States is 39.6 years old, more male, and lives primarily in Georgia.
The audience is concentrated in Georgia, California, Florida.
Top brand affinities include Model building, Seattle Mariners, Calgary Flames, with strongest over-indexing on Model building (14.73× the country average).
Demographically, the Starship audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Starship fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Model building.
The key figures that characterise the Starship profile in United States.
23.4% are female, 76.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 39.6 |
| Estimated audience size | 1,326,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 18% |
Where the Starship audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~200K | 4.88× | |
| 02 | Washington | ~40K | 1.44× | |
| 03 | Florida | ~100K | 1.40× | |
| 04 | Utah | ~10K | 1.22× | |
| 05 | Colorado | ~20K | 1.18× | |
| 06 | California | ~200K | 1.14× | |
| 07 | New Hampshire | ~5K | 1.10× | |
| 08 | Virginia | ~30K | 1.07× | |
| 09 | Oregon | ~10K | 1.07× | |
| 10 | Alaska | ~3K | 1.07× | |
| 11 | Idaho | ~6K | 1.06× | |
| 12 | Vermont | ~2K | 1.06× | |
| 13 | Massachusetts | ~20K | 1.04× | |
| 14 | Oklahoma | ~10K | 1.03× | |
| 15 | Washington, District of Columbia | ~4K | 1.03× | |
| 16 | Texas | ~100K | 1.01× | |
| 17 | Alabama | ~20K | 0.99× | |
| 18 | Montana | ~3K | 0.99× | |
| 19 | Hawaii | ~5K | 0.95× | |
| 20 | Indiana | ~20K | 0.93× | |
| 21 | Kansas | ~9K | 0.93× | |
| 22 | Maine | ~4K | 0.93× | |
| 23 | Illinois | ~40K | 0.92× | |
| 24 | Iowa | ~9K | 0.92× | |
| 25 | Missouri | ~20K | 0.91× | |
| 26 | Minnesota | ~20K | 0.89× | |
| 27 | North Dakota | ~2K | 0.88× | |
| 28 | South Dakota | ~2K | 0.87× | |
| 29 | Ohio | ~30K | 0.86× | |
| 30 | Michigan | ~30K | 0.86× | |
| 31 | Maryland | ~20K | 0.86× | |
| 32 | Wisconsin | ~20K | 0.86× | |
| 33 | Connecticut | ~10K | 0.86× | |
| 34 | New York | ~60K | 0.84× | |
| 35 | Arizona | ~20K | 0.84× | |
| 36 | New Jersey | ~30K | 0.82× | |
| 37 | Nevada | ~10K | 0.82× | |
| 38 | Pennsylvania | ~30K | 0.81× | |
| 39 | Nebraska | ~5K | 0.81× | |
| 40 | New Mexico | ~5K | 0.81× | |
| 41 | West Virginia | ~5K | 0.80× | |
| 42 | North Carolina | ~30K | 0.79× | |
| 43 | Tennessee | ~20K | 0.78× | |
| 44 | South Carolina | ~10K | 0.77× | |
| 45 | Delaware | ~3K | 0.77× | |
| 46 | Rhode Island | ~3K | 0.76× | |
| 47 | Kentucky | ~10K | 0.75× | |
| 48 | Louisiana | ~10K | 0.74× | |
| 49 | Arkansas | ~7K | 0.73× | |
| 50 | Mississippi | ~7K | 0.70× |
The strongest cross-interests of the Starship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Model building | Kids & Family | 14.73× | ||
| 02 | Calgary Flames | Sports | 14.73× | ||
| 03 | Bauer Hockey | Sports | 14.73× | ||
| 04 | Ottawa Senators | Sports | 12.59× | ||
| 05 | Seattle Mariners | Sports | 5.66× | ||
| 06 | Scale model | Kids & Family | 5.58× | ||
| 07 | Tampa Bay Rays | Sports | 5.46× | ||
| 08 | Sharon Osbourne | Movies & TV | 5.20× | ||
| 09 | World Series | Sports | 4.49× | ||
| 10 | Magic: The Gathering | Games | 4.35× | ||
| 11 | Collectible card game | Games | 4.18× | ||
| 12 | Strategy games | Games | 4.00× | ||
| 13 | Tesla Motors | Cars & Mobility | 3.10× | ||
| 14 | Aaron Rodgers | Sports | 2.70× | ||
| 15 | Sustainable energy | Home & Garden | 2.67× | ||
| 16 | Renewable energy | Business & Career | 2.49× | ||
| 17 | Innovation | Business & Career | 2.33× | ||
| 18 | GameStop | Games | 2.21× | ||
| 19 | Online newspaper | News | 2.11× | ||
| 20 | Mobile game | Games | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Individualism | JOY | 2.14× | |
| Early Adopter Mentality | POWER | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Creativity | OPEN | 0.80× | |
| Mindfulness | BALANCE | 0.96× |
Starship has an estimated audience of 1,326,626 people in United States, concentrated in Georgia and California.
23.4% of Starship fans are female, 76.6% are male, with an average age of 39.6 years.
Starship fans show strongest brand affinity for Model building (14.73×), Seattle Mariners (5.66×), and Calgary Flames (14.73×) over the country average.
Starship fans in United States are most concentrated in Georgia (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Starship itself, the audience over-indexes on Seattle Mariners (5.66×), Calgary Flames (14.73×), Strategy games (4×), and Bauer Hockey (14.73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Starship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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