Rascasse Audience Intelligence

Steelpan Audience in United States

A data profile of the people who buy, follow and care about Steelpan in United States — modelled from more than twelve digital signal sources. Steelpan has an estimated audience of 553,786 people in United States.

#15among Music instrument in United States#10983among Topic in United States#4786in Music & Radio

The average Steelpan fan in United States is 47.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Sustainable energy, FedEx, QVC, with strongest over-indexing on Sustainable energy (7.01× the country average).

Demographically, the Steelpan audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steelpan fan in United States is more female, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Music & Radio · Type: Topic · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steelpan profile in United States.

Audience size
554K
in United States
Gender
55.5%♀
44.5% male
Age
47.2
average years
Country rank
#34500
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steelpan fans

55.5% are female, 44.5% are male, average age 47.2.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Steelpan audience in United States
MetricValue
Female55.5%
Male44.5%
Average age47.2
Estimated audience size553,786
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Steelpan audience in United States
Age bracketShare%
16-198%
20-298%
30-3916%
40-4928%
50+39%
Fig. 04

Worldwide distribution

56.7%

of the worldwide Steelpan audience comes from United States.

Worldwide audience distribution share by country for Steelpan
CountryShare
United States56.7%
Netherlands9.0%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steelpan audience in United States is strongest.

Fig. 05

Top regions by affinity

Steelpan fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~8K1.91×
02Florida~70K1.74×
03New York~50K1.58×
04Oregon~9K1.44×
05Maryland~10K1.31×
06Virginia~20K1.29×
07Washington~10K1.27×
08Washington, District of Columbia~2K1.27×
09New Jersey~20K1.25×
10Delaware~2K1.19×
11Connecticut~6K1.17×
12Massachusetts~10K1.14×
13South Carolina~9K1.10×
14California~60K1.06×
15Nevada~6K1.06×
16Georgia~20K1.03×
17Illinois~20K1.02×
18Texas~50K1.01×
19Hawaii~2K1.01×
20Oklahoma~6K1.00×
21Alaska~1K1.00×
22Pennsylvania~20K0.99×
23Maine~2K0.98×
24North Carolina~20K0.96×
25Rhode Island~2K0.96×
26Indiana~10K0.94×
27Iowa~4K0.93×
28Vermont<1K0.93×
29Ohio~20K0.92×
30Tennessee~10K0.92×
31Utah~5K0.92×
32Idaho~3K0.92×
33Nebraska~3K0.92×
34South Dakota~1K0.92×
35Louisiana~6K0.91×
36New Mexico~3K0.91×
37West Virginia~2K0.91×
38New Hampshire~2K0.91×
39North Dakota~1K0.91×
40Missouri~8K0.89×
41Colorado~8K0.89×
42Minnesota~7K0.89×
43Montana~1K0.89×
44Wisconsin~7K0.88×
45Arkansas~4K0.88×
46Mississippi~4K0.87×
47Michigan~10K0.85×
48Kentucky~6K0.85×
49Arizona~10K0.84×
50Alabama~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Steelpan, United States
0.81×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steelpan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steelpan audience
#·InterestCategoryAffinity×
01DishwasherHome & Garden8.44×
02QVCMovies & TV7.15×
03Sustainable energyHome & Garden7.01×
04LotteryGames6.15×
05SmartwatchTechnology & Electronics6.04×
06Online bankingBusiness & Career6.00×
07FedExBusiness & Career5.41×
08Vehicle insuranceCars & Mobility4.96×
09Renewable energyBusiness & Career4.86×
10Home automationTechnology & Electronics4.86×
11Weather forecastingHome & Garden4.69×
12First class travelTravel & Leisure3.96×
13Discount storesShopping3.92×
14Solar energyHome & Garden3.92×
15Microwave ovenHome & Garden3.89×
16Mortgage loansBusiness & Career3.82×
17Shopping mallsShopping2.80×
18PinterestInternet & Social Media2.47×
19McDonald'sFood & Beverages2.41×
20FurnitureHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steelpan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steelpan audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
Convenience OrientationPREMIUM2.30×
Career OrientationPOWER2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steelpan audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steelpan have in United States?

Steelpan has an estimated audience of 553,786 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Steelpan fans?

55.5% of Steelpan fans are female, 44.5% are male, with an average age of 47.2 years.

03

Which brands do Steelpan fans like most?

Steelpan fans show strongest brand affinity for Sustainable energy (7.01×), FedEx (5.41×), and QVC (7.15×) over the country average.

04

Where do Steelpan fans live in United States?

Steelpan fans in United States are most concentrated in Florida (reach ~70K), California (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Steelpan fans also like?

Beyond Steelpan itself, the audience over-indexes on FedEx (5.41×), QVC (7.15×), Mortgage loans (3.82×), and Vehicle insurance (4.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See Steelpan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steelpan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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