Steelpan Audience in United States

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Steelpan has an estimated audience of 553,786 people in United States. 55.5% are female, 44.5% are male, average age 47.2. Top regions: California, Texas, New York. Top brand affinities: Historic site, Kendra Scott, Governor of Michigan, Elsword, Goop.

The average Steelpan fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Kendra Scott, Governor of Michigan, with strongest over-indexing on Historic site (5× the country average). Demographically, the Steelpan audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Music instrument

Demographics of Steelpan fans

Demographic split for Steelpan audience in United States
MetricValue
Female55.5%
Male44.5%
Average age47.2
Estimated audience size553,786

Audience persona

The typical Steelpan fan in United States is more female, around 47.2 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Steelpan in United States
RegionReachAffinity
California71,0101.17×
Texas52,0821.09×
New York50,0391.62×
Florida48,1151.28×
Illinois20,4931.11×
Pennsylvania19,2331.03×
Virginia18,5471.37×
Georgia18,5111.09×
New Jersey18,0541.28×
North Carolina16,8941.01×
Ohio15,7780.92×
Washington15,3511.38×
Massachusetts13,1751.21×
Maryland12,7811.34×
Michigan12,5540.87×
Tennessee10,7600.97×
Arizona9,9610.88×
Oregon9,7411.53×
Kansas9,2062.11×
Indiana9,1930.91×
South Carolina8,7341.05×
Colorado8,3900.96×
Missouri7,6680.86×
Wisconsin6,9090.83×
Minnesota6,8420.86×
Connecticut6,5121.17×
Oklahoma6,3411.03×
Louisiana6,2120.87×
Nevada6,0031.12×
Kentucky5,8570.84×
Alabama5,3710.69×
Utah4,5210.91×
Iowa4,1380.91×
Arkansas3,6130.79×
Mississippi3,3570.74×
Hawaii2,4431.03×
Idaho2,3400.84×
Washington, District of Columbia2,3341.4×
Nebraska2,3140.83×
New Mexico2,2780.82×
Maine1,9190.97×
Delaware1,9091.25×
West Virginia1,8050.7×
New Hampshire1,7970.82×
Rhode Island1,6160.92×
Montana1,0300.67×
South Dakota1,0050.78×
Alaska7980.67×
Vermont7660.79×
North Dakota6920.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steelpan audience
BrandAffinityCategory
Historic site5×Arts & Culture
Kendra Scott2.03×Fashion & Accessoires
Governor of Michigan5.05×Politics & Society
Elsword10.21×Games
Goop3.33×Internet & Social Media
Grinch2.03×Movies & TV
Fairy godmother3.75×Literature
Vocal harmony2.21×Music & Radio
Noodle (Gorillaz)1.64×Music & Radio
Hipster4.34×Politics & Society
Wok2.94×Food & Beverages
Wikia1.52×Internet & Social Media
Hibachi3.51×Food & Beverages
Fat Albert (film)3.71×Movies & TV
Cam Ward1.64×Sports
El Paso County, Colorado5.44×Travel & Leisure
Google Home2.66×Technology & Electronics
Jeep Wagoneer2.29×Cars & Mobility
N1 road (South Africa)1.6×Travel & Leisure
TV Fanatic3.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steelpan audience
TraitClusterScore
Career OrientationPOWER1.5
Family OrientationCONSERVATISM1.38
Price SensitivityPREMIUM1.33
Quality AwarenessPREMIUM1.28
Luxury OrientationPREMIUM1.28
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Steelpan
CountryShare
United States57.2%
Netherlands8.9%
Italy5.2%

See Steelpan audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Steelpan have in United States?

Steelpan has an estimated audience of 553,786 people in United States, concentrated in California and Texas.

What is the gender split and age of Steelpan fans?

55.5% of Steelpan fans are female, 44.5% are male, with an average age of 47.2 years.

Which brands do Steelpan fans like most?

Steelpan fans show strongest brand affinity for Historic site (5×), Kendra Scott (2.03×), and Governor of Michigan (5.05×) over the country average.

Where do Steelpan fans live in United States?

Steelpan fans in United States are most concentrated in California (reach 71,010), Texas (reach 52,082), and New York (reach 50,039). These three regions account for the largest share of the active audience.

What other brands do Steelpan fans also like?

Beyond Steelpan itself, the audience over-indexes on Kendra Scott (2.03×), Governor of Michigan (5.05×), Elsword (10.21×), and Goop (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steelpan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.