Suntory Audience in United States
Suntory has an estimated audience of 285,423 people in United States. 28.1% are female, 71.9% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: Birthday Gifts, Unique Gifts, Elsword, Home construction, Karbala.
The average Suntory fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Birthday Gifts, Unique Gifts, Elsword, with strongest over-indexing on Birthday Gifts (8.35× the country average). Demographically, the Suntory audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Suntory fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 42.1 |
| Estimated audience size | 285,423 |
Audience persona
The typical Suntory fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Birthday Gifts.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,480 | 1.7× |
| New York | 27,964 | 1.75× |
| Texas | 19,302 | 0.79× |
| Illinois | 14,059 | 1.48× |
| Hawaii | 13,918 | 11.34× |
| Florida | 13,166 | 0.68× |
| New Jersey | 8,029 | 1.11× |
| Washington | 7,527 | 1.31× |
| Ohio | 6,750 | 0.77× |
| Georgia | 6,623 | 0.75× |
| Pennsylvania | 6,345 | 0.66× |
| Virginia | 6,259 | 0.9× |
| Massachusetts | 6,128 | 1.09× |
| North Carolina | 5,811 | 0.68× |
| Arizona | 5,076 | 0.87× |
| Michigan | 5,035 | 0.67× |
| Kentucky | 4,517 | 1.26× |
| Colorado | 4,439 | 0.99× |
| Tennessee | 4,017 | 0.7× |
| Missouri | 3,833 | 0.83× |
| Indiana | 3,510 | 0.67× |
| Maryland | 3,415 | 0.7× |
| Nevada | 3,380 | 1.22× |
| Minnesota | 3,272 | 0.8× |
| Oregon | 3,261 | 1× |
| Wisconsin | 3,251 | 0.76× |
| Connecticut | 2,561 | 0.89× |
| South Carolina | 2,316 | 0.54× |
| Louisiana | 2,108 | 0.57× |
| Alabama | 1,982 | 0.5× |
| Kansas | 1,647 | 0.73× |
| Washington, District of Columbia | 1,625 | 1.89× |
| Utah | 1,491 | 0.58× |
| Oklahoma | 1,428 | 0.45× |
| Iowa | 1,343 | 0.57× |
| Arkansas | 1,210 | 0.51× |
| Nebraska | 923 | 0.64× |
| Mississippi | 751 | 0.32× |
| New Mexico | 747 | 0.52× |
| Idaho | 662 | 0.46× |
| New Hampshire | 639 | 0.57× |
| Delaware | 608 | 0.77× |
| Maine | 570 | 0.56× |
| Rhode Island | 555 | 0.61× |
| West Virginia | 485 | 0.36× |
| North Dakota | 454 | 0.77× |
| South Dakota | 366 | 0.55× |
| Alaska | 348 | 0.57× |
| Montana | 337 | 0.43× |
| Vermont | 334 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday Gifts | 8.35× | Kids & Family |
| Unique Gifts | 5.2× | Shopping |
| Elsword | 24.13× | Games |
| Home construction | 2.08× | Home & Garden |
| Karbala | 12.42× | Travel & Leisure |
| Wolverine (comics) | 6.16× | Literature |
| Layne Staley | 6.55× | Music & Radio |
| Minnesota | 1.77× | Travel & Leisure |
| 3D printing | 2.16× | Technology & Electronics |
| Nationality | 1.74× | Politics & Society |
| Natural rubber | 1.68× | Cars & Mobility |
| Justice | 2.22× | Politics & Society |
| Litter box | 1.57× | Pets & Animals |
| Kendra Scott | 2.18× | Fashion & Accessoires |
| Wikia | 2.46× | Internet & Social Media |
| Jingoism | 1.52× | Politics & Society |
| Home staging | 3.65× | Home & Garden |
| Historic site | 2.68× | Arts & Culture |
| N1 road (South Africa) | 2.4× | Travel & Leisure |
| Cam Ward | 2.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.29 |
| Indulgence | JOY | 2.15 |
| Travelling | THRILL | 1.93 |
| Convenience Orientation | PREMIUM | 1.78 |
| Spirituality | BALANCE | 1.67 |
| Early Adopter Mentality | POWER | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 52.8% |
| United States | 11.4% |
| United Kingdom | 7.0% |
See Suntory audiences in other countries
More Spirits audiences in United States
- Hennessy (3,515,105)
- Don Julio (3,156,441)
- Johnnie Walker (3,048,968)
- Jameson Irish Whiskey (2,910,540)
- Smirnoff (2,447,110)
Frequently asked questions
How many fans does Suntory have in United States?
Suntory has an estimated audience of 285,423 people in United States, concentrated in California and New York.
What is the gender split and age of Suntory fans?
28.1% of Suntory fans are female, 71.9% are male, with an average age of 42.1 years.
Which brands do Suntory fans like most?
Suntory fans show strongest brand affinity for Birthday Gifts (8.35×), Unique Gifts (5.2×), and Elsword (24.13×) over the country average.
Where do Suntory fans live in United States?
Suntory fans in United States are most concentrated in California (reach 53,480), New York (reach 27,964), and Texas (reach 19,302). These three regions account for the largest share of the active audience.
What other brands do Suntory fans also like?
Beyond Suntory itself, the audience over-indexes on Unique Gifts (5.2×), Elsword (24.13×), Home construction (2.08×), and Karbala (12.42×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Suntory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.