Suntory Audience in United States

Suntory has an estimated audience of 285,423 people in United States. 28.1% are female, 71.9% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Straight whiskey.

The average Suntory fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Suntory audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Suntory fans

Demographic split for Suntory audience in United States
MetricValue
Female28.1%
Male71.9%
Average age42.1
Estimated audience size285,423

Audience persona

The typical Suntory fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Suntory in United States
RegionReachAffinity
California53,4801.7×
New York27,9641.75×
Texas19,3020.79×
Illinois14,0591.48×
Hawaii13,91811.34×
Florida13,1660.68×
New Jersey8,0291.11×
Washington7,5271.31×
Ohio6,7500.77×
Georgia6,6230.75×
Pennsylvania6,3450.66×
Virginia6,2590.9×
Massachusetts6,1281.09×
North Carolina5,8110.68×
Arizona5,0760.87×
Michigan5,0350.67×
Kentucky4,5171.26×
Colorado4,4390.99×
Tennessee4,0170.7×
Missouri3,8330.83×
Indiana3,5100.67×
Maryland3,4150.7×
Nevada3,3801.22×
Minnesota3,2720.8×
Oregon3,2611×
Wisconsin3,2510.76×
Connecticut2,5610.89×
South Carolina2,3160.54×
Louisiana2,1080.57×
Alabama1,9820.5×
Kansas1,6470.73×
Washington, District of Columbia1,6251.89×
Utah1,4910.58×
Oklahoma1,4280.45×
Iowa1,3430.57×
Arkansas1,2100.51×
Nebraska9230.64×
Mississippi7510.32×
New Mexico7470.52×
Idaho6620.46×
New Hampshire6390.57×
Delaware6080.77×
Maine5700.56×
Rhode Island5550.61×
West Virginia4850.36×
North Dakota4540.77×
South Dakota3660.55×
Alaska3480.57×
Montana3370.43×
Vermont3340.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suntory audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Straight whiskey30.85×Food & Beverages
Kia Sportage24.13×Cars & Mobility
Income tax13.19×Business & Career
Japanese whisky27.35×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Tennessee whiskey8.35×Food & Beverages
Bourbon whiskey5.2×Food & Beverages
Livemusic3.54×Music & Radio
Campari22.11×Food & Beverages
Honda HR-V16.09×Cars & Mobility
Zanzibar28.88×Travel & Leisure
Small batch whiskey7.34×Food & Beverages
Malaysia Airlines15.42×Travel & Leisure
Single malt whisky6.67×Food & Beverages
Michelob ULTRA11.51×Food & Beverages
Houston Astros4.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suntory audience
TraitClusterScore
PatriotismCONSERVATISM3.29
IndulgenceJOY2.15
TravellingTHRILL1.93
Convenience OrientationPREMIUM1.78
SpiritualityBALANCE1.67
Early Adopter MentalityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Suntory
CountryShare
Japan52.8%
United States11.4%
United Kingdom7.0%

See Suntory audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Suntory have in United States?

Suntory has an estimated audience of 285,423 people in United States, concentrated in California and New York.

What is the gender split and age of Suntory fans?

28.1% of Suntory fans are female, 71.9% are male, with an average age of 42.1 years.

Which brands do Suntory fans like most?

Suntory fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Suntory fans live in United States?

Suntory fans in United States are most concentrated in California (reach 53,480), New York (reach 27,964), and Texas (reach 19,302). These three regions account for the largest share of the active audience.

What other brands do Suntory fans also like?

Beyond Suntory itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Straight whiskey (30.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suntory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.