Rascasse Audience Intelligence

Suntory Target Market in United States

A data profile of the people who buy, follow and care about Suntory in United States — modelled from more than twelve digital signal sources. Suntory has an estimated audience of 291,858 people in United States.

#59among Spirits in United States#5080among Brand in United States#2527in Food & Beverages

The average Suntory fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Straight whiskey, Renewable energy, with strongest over-indexing on Sustainable energy (7.56× the country average).

Demographically, the Suntory audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suntory fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suntory profile in United States.

Audience size
292K
in United States
Gender
28.1%♀
71.9% male
Age
42.1
average years
Country rank
#49048
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Suntory

28.1% are female, 71.9% are male, average age 42.1.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Suntory audience in United States
MetricValue
Female28.1%
Male71.9%
Average age42.1
Estimated audience size291,858
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Suntory audience in United States
Age bracketShare%
16-199%
20-2922%
30-3923%
40-4922%
50+25%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Suntory audience comes from United States.

Worldwide audience distribution share by country for Suntory
CountryShare
Japan52.6%
United States11.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suntory audience in United States is strongest.

Fig. 05

Top regions by affinity

Suntory customers by region in United States
#RegionReachAffinity×
01Hawaii~10K10.95×
02Washington, District of Columbia~1K1.56×
03California~50K1.54×
04New York~20K1.53×
05Illinois~10K1.37×
06Washington~7K1.27×
07Nevada~3K1.24×
08Kentucky~4K1.16×
09Massachusetts~6K1.08×
10New Jersey~8K1.04×
11Colorado~5K1.03×
12Oregon~3K1.00×
13Connecticut~3K0.92×
14Alaska<1K0.91×
15North Dakota<1K0.91×
16Delaware<1K0.89×
17Vermont<1K0.89×
18Arizona~5K0.88×
19South Dakota<1K0.87×
20Virginia~6K0.86×
21Nebraska~1K0.86×
22Rhode Island<1K0.86×
23Minnesota~3K0.85×
24Montana<1K0.83×
25Maryland~4K0.82×
26Maine<1K0.81×
27Wisconsin~3K0.80×
28New Hampshire<1K0.80×
29Missouri~4K0.79×
30Kansas~2K0.79×
31West Virginia~1K0.78×
32Idaho~1K0.77×
33New Mexico~1K0.77×
34Ohio~7K0.76×
35Georgia~7K0.76×
36Texas~20K0.75×
37Indiana~4K0.75×
38Florida~10K0.74×
39Pennsylvania~7K0.74×
40Tennessee~4K0.74×
41Louisiana~3K0.73×
42Arkansas~2K0.73×
43Utah~2K0.72×
44Mississippi~2K0.72×
45Iowa~2K0.72×
46North Carolina~6K0.71×
47Oklahoma~2K0.69×
48Michigan~5K0.68×
49South Carolina~3K0.66×
50Alabama~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Suntory, United States
0.64×1.00×10.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suntory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suntory audience
#·InterestCategoryAffinity×
01Straight whiskeyFood & Beverages26.71×
02ZanzibarTravel & Leisure26.23×
03Japanese whiskyFood & Beverages21.28×
04CampariFood & Beverages17.75×
05Tennessee whiskeyFood & Beverages8.63×
06Small batch whiskeyFood & Beverages7.59×
07Sustainable energyHome & Garden7.56×
08Renewable energyBusiness & Career5.84×
09Retail bankingBusiness & Career5.73×
10Bourbon whiskeyFood & Beverages5.53×
11Scotch whiskyFood & Beverages4.93×
12Mineral waterFood & Beverages4.57×
13Home automationTechnology & Electronics4.12×
14FedExBusiness & Career3.68×
15First class travelTravel & Leisure3.57×
16Solar energyHome & Garden3.56×
17InnovationBusiness & Career3.07×
18Mortgage loansBusiness & Career2.72×
19SubwayFood & Beverages2.26×
20Pizza HutFood & Beverages2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suntory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suntory audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.56×
Convenience OrientationPREMIUM2.35×
SustainabilityBALANCE2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suntory audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Suntory's target market in United States?

Suntory's target market in United States covers an estimated 291,858 people, concentrated in California and New York.

02

What is the gender split and age of Suntory customers?

28.1% of the Suntory audience are female, 71.9% are male, with an average age of 42.1 years.

03

Which brands do Suntory fans like most?

Suntory fans show strongest brand affinity for Sustainable energy (7.56×), Straight whiskey (26.71×), and Renewable energy (5.84×) over the country average.

04

Where do Suntory fans live in United States?

Suntory fans in United States are most concentrated in California (reach ~50K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Suntory fans also like?

Beyond Suntory itself, the audience over-indexes on Straight whiskey (26.71×), Renewable energy (5.84×), Japanese whisky (21.28×), and Bourbon whiskey (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Suntory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suntory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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