Rascasse Audience Intelligence

Sweetwater, Texas Audience in United States

A data profile of the people who buy, follow and care about Sweetwater, Texas in United States — modelled from more than twelve digital signal sources. Sweetwater, Texas has an estimated audience of 1,748,286 people in United States.

#43among Department store in United States#1273among POI in United States#1221in Travel & Leisure

The average Sweetwater, Texas fan in United States is 40.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount Tire, Hardware store, Rail transport, with strongest over-indexing on Discount Tire (2.02× the country average).

Demographically, the Sweetwater, Texas audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweetwater, Texas fan in United States is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Discount Tire.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweetwater, Texas profile in United States.

Audience size
1.7M
in United States
Gender
33.8%♀
66.2% male
Age
40.9
average years
Country rank
#15812
POI in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweetwater, Texas fans

33.8% are female, 66.2% are male, average age 40.9.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Sweetwater, Texas audience in United States
MetricValue
Female33.8%
Male66.2%
Average age40.9
Estimated audience size1,748,286
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Sweetwater, Texas audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3919%
40-4925%
50+23%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Sweetwater, Texas audience comes from United States.

Worldwide audience distribution share by country for Sweetwater, Texas
CountryShare
United States97.0%
Australia1.6%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweetwater, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweetwater, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M11.52×
02New Mexico~50K6.23×
03Oklahoma~50K2.71×
04Arkansas~20K1.50×
05Louisiana~30K1.49×
06Colorado~40K1.38×
07Kansas~20K1.24×
08Wyoming~3K1.14×
09Arizona~40K1.08×
10Mississippi~10K1.01×
11Nebraska~9K0.99×
12South Dakota~4K0.96×
13Missouri~30K0.95×
14Iowa~10K0.94×
15Idaho~8K0.94×
16Montana~5K0.94×
17Alaska~4K0.94×
18North Dakota~3K0.93×
19Rhode Island~5K0.91×
20Delaware~4K0.91×
21Maine~6K0.88×
22West Virginia~7K0.87×
23Hawaii~7K0.87×
24New Hampshire~6K0.87×
25Washington, District of Columbia~4K0.84×
26Utah~10K0.83×
27Alabama~20K0.81×
28Tennessee~30K0.80×
29Nevada~10K0.77×
30Kentucky~20K0.75×
31Connecticut~10K0.75×
32Oregon~10K0.74×
33South Carolina~20K0.70×
34Minnesota~20K0.70×
35Wisconsin~20K0.69×
36Washington~20K0.67×
37Indiana~20K0.67×
38Maryland~20K0.65×
39Illinois~40K0.62×
40Massachusetts~20K0.62×
41Georgia~30K0.60×
42Virginia~30K0.60×
43Michigan~30K0.59×
44North Carolina~30K0.58×
45New Jersey~30K0.58×
46Ohio~30K0.56×
47Pennsylvania~30K0.53×
48Florida~60K0.49×
49California~90K0.48×
50New York~40K0.44×
Fig. 06

Affinity by region

Affinity by region — Sweetwater, Texas, United States
0.44×1.00×11.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweetwater, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweetwater, Texas audience
#·InterestCategoryAffinity×
01Bowers & WilkinsTechnology & Electronics6.71×
02Bob DylanMusic & Radio3.55×
03Paul McCartneyMusic & Radio2.35×
04Phil CollinsMusic & Radio2.30×
05Bruce SpringsteenMusic & Radio2.03×
06Discount TireShopping2.02×
07Private equityBusiness & Career1.96×
08Toronto Blue JaysSports1.94×
09ButcherFood & Beverages1.92×
10Rail transportTravel & Leisure1.90×
11Atlanta BravesSports1.90×
12StadiumSports1.89×
13Non-alcoholic beverageFood & Beverages1.87×
14Ryan GoslingMovies & TV1.85×
15RoboticsTechnology & Electronics1.79×
16Hardware storeHome & Garden1.70×
17Online newspaperNews1.65×
18Dolly PartonMusic & Radio1.63×
19Cincinnati RedsSports1.54×
20LED lampHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweetwater, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweetwater, Texas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Community OrientationOPEN1.36×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweetwater, Texas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
SustainabilityBALANCE0.67×
Sports ActivityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweetwater, Texas have in United States?

Sweetwater, Texas has an estimated audience of 1,748,286 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sweetwater, Texas fans?

33.8% of Sweetwater, Texas fans are female, 66.2% are male, with an average age of 40.9 years.

03

Which brands do Sweetwater, Texas fans like most?

Sweetwater, Texas fans show strongest brand affinity for Discount Tire (2.02×), Hardware store (1.7×), and Rail transport (1.9×) over the country average.

04

Where do Sweetwater, Texas fans live in United States?

Sweetwater, Texas fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sweetwater, Texas fans also like?

Beyond Sweetwater, Texas itself, the audience over-indexes on Hardware store (1.7×), Rail transport (1.9×), Online newspaper (1.65×), and Bob Dylan (3.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetwater, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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