Sweetwater, Texas Audience in United States
Sweetwater, Texas has an estimated audience of 1,748,286 people in United States. 33.8% are female, 66.2% are male, average age 40.9. Top brand affinities: Discount Tire, Bob Dylan, Atlanta Braves, Standup paddleboarding, Paul McCartney.
Top brand affinities include Discount Tire, Bob Dylan, Atlanta Braves, with strongest over-indexing on Discount Tire (1.57× the country average). Demographically, the Sweetwater, Texas audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Sweetwater, Texas fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 40.9 |
| Estimated audience size | 1,748,286 |
Audience persona
The typical Sweetwater, Texas fan in United States is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Discount Tire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount Tire | 1.57× | Shopping |
| Bob Dylan | 2.54× | Music & Radio |
| Atlanta Braves | 1.57× | Sports |
| Standup paddleboarding | 1.79× | Sports |
| Paul McCartney | 2.13× | Music & Radio |
| Home cinema | 1.88× | Technology & Electronics |
| Speech recognition | 2.82× | Technology & Electronics |
| Chopper (motorcycle) | 1.62× | Cars & Mobility |
| Led Zeppelin | 2.4× | Music & Radio |
| AC/DC | 2.45× | Music & Radio |
| Bruce Springsteen | 1.72× | Music & Radio |
| Bowers & Wilkins | 5.16× | Technology & Electronics |
| Boat show | 2.16× | Travel & Leisure |
| Projectors | 1.9× | Technology & Electronics |
| David Bowie | 1.75× | Music & Radio |
| Jet ski | 1.58× | Sports |
| Phil Collins | 1.67× | Music & Radio |
| Foo Fighters | 2.53× | Music & Radio |
| Better Call Saul | 1.65× | Movies & TV |
| Makita | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.16 |
| Career Orientation | POWER | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
| Individualism | JOY | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.0% |
| Australia | 1.6% |
| Mexico | 0.5% |
See Sweetwater, Texas audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
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- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sweetwater, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.